我国企业品牌弱势原因分析

我国是一个制造业大国但同时又是一个品牌弱国。我国企业由于缺少品牌优势,产品出口乃至整个国民经济都受到严重影响。我国企业缺少强势品牌的原因在于:缺乏品牌经营的环境和意识;品牌管理手段落后,缺乏战略性的品牌管理与规划;品牌价值观定位不准确,缺乏以品牌核心价值为中心的品牌识别;缺乏品牌战略管理组织与管理人才以及品牌的定期检查制度和危机处理机制。要改变这种状况,必须尽快更新观念,强化品牌基础工作,尤其是注重品牌组织管理体系的建设和专业人才的培养与引进,充分借鉴国外成功经验并结合实际不断创新。只有这样,才能提高本土品牌的影响力,逐步缩小与国外著名品牌的差距。     

Syngas production via combined oxy-CO2 reforming of methane over Gd2O3-modified Ni/SiO2 catalysts in a fluidized-bed reactor

In this research, Ni/SiO₂ catalyst was modified with different amount of Gd₂O₃ and characterized with temperature-programmed desorption of CO₂ (CO₂-TPD) and NH₃ (NH₃-TPD), temperature-programmed reduction with H₂ (H₂-TPR) and X-ray diffraction (XRD). It was found that Gd₂O₃-modified Ni/SiO₂ catalysts possessed higher CO₂ adsorption and activation ability due to the formation of surface carbonate species. H₂-TPR and XRD characterizations found that the strong interaction among nickel, Gd₂O₃ and SiO₂ took place, which improved the dispersion of Ni. Gd₂O₃-modified Ni/SiO₂ catalysts exhibited higher activity and stability for the combined oxy-CO₂ reforming of methane in fluidized-bed reactor. The H₂/CO ratio in produced syngas could be controlled via controlling reaction temperature and CO₂/O₂ ratio in feed.     

Accelerated wear testing with a microfabricated surface to evaluate the lubrication ability of biomolecules on polyethylene

Wear of ultrahigh‐molecular‐weight polyethylene (UHMWPE) and wear‐particle‐induced osteolysis and bone resorption are the major factors causing the failure of total joint replacements. It is feasible to improve the lubrication and reduce the wear of artificial joints. We need further understanding of the lubrication mechanism of the synovial fluid. The objective of this study is to evaluate the lubricating ability of three major components in the synovial fluid: albumin, globulin, and phospholipids. An accelerated wear testing procedure in which UHMWPE is rubbed against a microfabricated surface with controlled asperities has been developed to evaluate the lubrication behavior. An analysis of the wear particle dimensions and wear amount of the tests has provided insights for comparing their lubrication performance. It is concluded that the presence of biomolecules at the articulating interface may reduce friction. A higher concentration of a biological lubricant leads to a decrease in the wear particle width. In addition, in combination with the wear results and mechanical analysis, the roles of individual biomolecules contributing to friction and wear at the articulating interface are discussed. These results can help us to identify the role of the biomolecules in the boundary lubrication of artificial joints, and further development of lubricating additives for artificial joints may be feasible. © 2008 Wiley Periodicals, Inc. J Appl Polym Sci, 2008     

深圳市某商住楼通风空调设计

本文简要介绍深圳某商住楼通风空调系统、水系统的设计及空调方式的选取、简述了各项设计的技术数据,可供同行参考。     

Self-assembly of highly oriented palladium-based nanowires on mica surface

The self-assembly of various nanostructures is recently attracting a great deal of research attention. In this paper, we demonstrate that a palladium chloride aqueous solution, mixed with a proper ammonia solution, can produce Tetra-amminepalladous chloride (Pd(NH₃)₄Cl₂·H₂O) nanowires. These nanowires can spontaneously form the two-dimensional hexagon-oriented Pd(NH₃)₄Cl₂·H₂O arrays on mica surfaces. We can control the length and height of these nanowires by adjusting their deposit time on the mica substrate. This method can be potentially used in making sensors or in making templates to wire and position nanodevices.     

Study on Reduction of Sulfur Content in FCC Gasoline

Reduction of sulfur content in FCC gasoline was studied in a fixed fluid bed (FFB) unit by using metal-modified LV-23 FCC catalyst. The results showed that the sulfur content in FCC gasoline could be reduced with LV-23 catalyst modified with zinc, palladium, zinc-palladium, zinc-cobalt, and zinc-nickel. Among these metals or metal combinations, palladium-containing catalyst was the most effective. Desulfufization of the heavy fraction of FCC gasoline was more effective than full-range gasoline under the same conditions with palladium-containing catalysts. A high reaction temperature was favorable to desulfurization, but it would reduce the yield of liquid product. After desulfurization reaction, the olefm content of product gasoline decreased while the aromatic and iso-alkane contents increased. Removal of thiophene and benzothiophene is higher.     

光纤光栅视觉系统

利用光学衍射原理，研制成了光纤光栅衍射屏，并与计算机神经网络相结合，开发了了一种识别立体形状的视觉系统。本文介绍了光纤光栅的设计原理及计算方法，给出了系统的总体结构及工作原理，完成了三棱 柱，三棱锥、四棱柱，四棱锥和球等立体形状学习与识别，并讨论了实验结果。     

中高频小功率电子元器件用非晶材料的开发与应用

随着电力和电子技术的飞速发展，相应的元器件向高频化，小型化，高效率和节能的方向发展，从而对元器件用材料也提出了更高要求。为此，本文概述了冶金部钢铁研究总院近年来所研究的用于开关电源，脉冲变压器，传感器，电流互感器和电感器等方面的非晶软磁合金的性能及其应用概况。     

Characterization of proton-exchanged optical waveguides in ZnO:LiNbO3

We report the first demonstration of proton-exchanged optical planar waveguides in x-cut and z-cut LiNbO₃ doped with 6 mol% ZnO using adipic acid as proton source. These waveguides exhibit a graded index profile which can be modeled by a linear step function with a surface index increase of 0.135 and 0.14 for x-cut and z-cut waveguides, respectively. The diffusion constant D_o and the activation energy Q are characterized optically to be 1.64×10⁹ μm²/h and 88.8 KJ/mol for x-cut waveguides, and 1.478×10⁹ μm²/h and 91.25 KJ/mol for z-cut waveguides, respectively. The diffusion rate along the z-axis is slower than that along the x-axis, whereas the surface index increase on z-cut waveguides is larger than that on x-cut waveguides.