Variable attention facilitates creative problem solving.

Traditionally, researchers have associated creativity with defocused attention. Recent experimental evidence contradicts this notion by demonstrating that in creative people, defocused attention is a variable state rather than a stable trait. Specifically, creative people are better at adjusting their focus of attention as a function of task demands. When the task is ill defined and ambiguity is high, attention is defocused, resulting in slower processing on the task. In contrast, when the task is well defined and ambiguity is low, attention is focused, resulting in faster processing on the task. This flexibility can confer distinct advantages to creative people in the course of problem solving as changes in the structure of the problem necessitate corresponding adjustments in solution strategy. (PsycINFO Database Record (c) 2010 APA, all rights reserved)