Constructing online switching barriers: examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers

Developing switching barriers to retain customers has become a critical marketing strategy for online retailers. However, research on the role of switching barriers in e-retailing is still limited. Recent trends show that when competitors are just one click away, it is questionable if customer loyalty can be achieved at all in online environments. This leads to the research question on whether switching barriers have any impact on e-loyalty in pure-play retailers. The paper examines the influence of switching barriers on customer retention (i.e., e-store loyalty) and further investigates the moderating effects of switching costs and alternative attractiveness. Data were gathered via a survey of 590 shoppers of online pure-play retailers in the UK. Findings show that customer satisfaction and the two dimensions of switching barriers (perceived switching costs and perceived attractiveness of alternatives) significantly influence customer loyalty. Contrary to findings in earlier studies, it was found that switching costs did not moderate the relationships between satisfaction and loyalty nor between perceived attractiveness of alternatives and loyalty. The paper makes imperative recommendations to develop switching barriers and to foster loyalty along with suggestions for future research.     

High quality voice conversion using prosodic and high-resolution spectral features

Voice conversion methods have advanced rapidly over the last decade. Studies have shown that speaker characteristics are captured by spectral feature as well as various prosodic features. Most existing conversion methods focus on the spectral feature as it directly represents the timbre characteristics, while some conversion methods have focused only on the prosodic feature represented by the fundamental frequency. In this paper, a comprehensive framework using deep neural networks to convert both timbre and prosodic features is proposed. The timbre feature is represented by a high-resolution spectral feature. The prosodic features include F0, intensity and duration. It is well known that DNN is useful as a tool to model high-dimensional features. In this work, we show that DNN initialized by our proposed autoencoder pretraining yields good quality DNN conversion models. This pretraining is tailor-made for voice conversion and leverages on autoencoder to capture the generic spectral shape of source speech. Additionally, our framework uses segmental DNN models to capture the evolution of the prosodic features over time. To reconstruct the converted speech, the spectral feature produced by the DNN model is combined with the three prosodic features produced by the DNN segmental models. Our experimental results show that the application of both prosodic and high-resolution spectral features leads to quality converted speech as measured by objective evaluation and subjective listening tests.     

Factors influencing the decision to crowdsource: A systematic literature review

Crowdsourcing is currently attracting much attention from organisations for its competitive advantages over traditional work structures regarding how to utilise skills and labour and especially to harvest expertise and innovation. Prior research suggests that the decision to crowdsource cannot simply be based on perceived advantages; rather multiple factors should be considered. However, a structured account and integration of the most important decision factors is still lacking. This research fills the gap by providing a systematic literature review of the decision to crowdsource. Our results identify nine factors and sixteen sub-factors influencing this decision. These factors are structured into a decision framework concerning task, people, management, and environmental factors. Based on this framework, we give several recommendations for managers making the crowdsourcing decision.     

A Nom historical document recognition system for digital archiving

A Nom historical document recognition system is being developed for digital archiving that uses image binarization, character segmentation, and character recognition. It incorporates two versions of off-line character recognition: one for automatic recognition of scanned and segmented character patterns (7660 categories) and the other for user handwritten input (32,695 categories). This separation is used since including less frequently appearing categories in automatic recognition increases the misrecognition rate without reliable statistics on the Nom language. Moreover, a user must be able to check the results and identify the correct categories from an extended set of categories, and a user can input characters by hand. Both versions use the same recognition method, but they are trained using different sets of training patterns. Recursive X–Y cut and Voronoi diagrams are used for segmentation; k–d tree and generalized learning vector quantization are used for coarse classification; and the modified quadratic discriminant function is used for fine classification. The system provides an interface through which a user can check the results, change binarization methods, rectify segmentation, and input correct character categories by hand. Evaluation done using a limited number of Nom historical documents after providing ground truths for them showed that the two stages of recognition along with user checking and correction improved the recognition results significantly.     

Tuning user profiles based on analyzing dynamic preference in document retrieval systems

Modeling users’ preferences and needs is one of the most important personalization tasks in information retrieval domain. In this paper a model for user profile tuning in document retrieval systems is considered. Methods for tuning the user profile based on analysis of user preferences dynamics are experimentally evaluated to check whether with growing history of user activity the created user profile can converge to his preferences. As the statistical analysis of series of simulations has shown, proposed methods of user profile actualization are effective in the sense that the distance between user preferences and his profile becomes smaller and smaller along with time.     

Enhanced security in internet voting protocol using blind signature and dynamic ballots

In this paper, we introduce an internet voting protocol which satisfies desired security requirements of electronic voting. In the newly proposed protocol, we allow the adversaries to get more power than in any previous works. They can be coercers or vote buyers outside, and corrupted parties inside our system. These adversaries also have ability to collude with each other to ruin the whole system. Our main contribution is to design an internet voting protocol which is unsusceptible to most of sophisticated attacks. We employ the blind signature technique and the dynamic ballots instead of complex cryptographic techniques to preserve privacy in electronic voting. Moreover, we also aim at the practical system by improving the blind signature scheme and removing physical assumptions which have often been used in the previous works.