中国石化品牌建设面临的问题与挑战

当前,中国石化品牌建设面临问题和挑战。品牌形象需优化重塑,以增强品牌对国内外消费者的吸引力;品牌定位应加以明确,突出全球一致的价值主张;营销手段需进一步整合,以助力品牌传播推广;顶层设计待完善,应抓紧统一品牌建设和管理体系。     

Current Status and Development Trend of Surface Penetrating Radarin the Application of Lunar and Deep Space Exploration

Surface Penetrating Radar(SPR)，a kind of geophysical method to survey the internal structure and change of properties of lossy dielectric material by using electromagnetic wave，is only able to penetrate the desolate surface of the planet for finding hidden signs of water ice.In addition，SPR is also the most eligible non destructive method for imaging planetary shallow layer soil structure and rock changes caused by electromagnetic discontinuous.This paper reviews the decades history of SPR in the application of extraterrestrial planetary exploration，and summarizes the scientific objectives，performance and results of SPRs configured in lunar and deep space missions.Then on this basis，combined with the latest news on radar technology，the main development trend of SPR in lunar and deep space exploration is given.     

Synthesis and photocatalytic activity of nano-sized iron oxides

Nano-sized iron oxide powder with average crystallite sizes 35, 100 and 150 nm was prepared by thermal evaporation and co-precipitation techniques. The synthesized powders were characterized by X-ray diffraction analysis technique, transmission electron microscope (TEM) and scanning electron microscope (SEM). The prepared powders were tested as catalysts for the photo catalytic decomposition of Congo red dye. The effect of crystal size of iron oxides on the rate of decomposition of Congo red dye was investigated in visible light as well as in the absence of light. The experimental results show that both iron oxides with crystallite size 35 and 150 nm cause complete decomposition of Congo red dye while iron oxide particles with crystallite size 100 nm were unable to decompose the dye.     

基于学用转化的培训效果评估

为解决目前培训评估针对性不强、对学用转化推动不够的问题，提出了基于学用转化的培训评估思路，即评估主体多元化、评估内容突出重点、评估方式多样化、改进组织实施。     

Coal cleaning: a viable strategy for reduced carbon emissions and improved environment in China?

China is a dominant energy consumer in global context and current energy forecasts emphasise that China's future energy consumption also will rely heavily on coal. The coal use is the major source of the greenhouse gas CO₂ and particles causing serious health damage. This paper looks into the question if coal washing might work as low cost strategy for both CO₂ and particle emission reductions. Coal washing removes dirt and rock from raw coal, resulting in a coal product with higher thermal energy and less air pollutants. Coal cleaning capacity has so far not been developed in line with the market potential. In this paper an emerging market for cleaned coal is studied within a CGE model for China. The macro approach catches the repercussions of coal cleaning through increased energy efficiency, lower coal transportation costs and crowding out effect of investments in coal washing plants. Coal cleaning stimulates economic growth and reduces particle emissions, but total energy use, coal use and CO₂ emissions increase through a rebound effect supported by the vast reserve of underemployed labourers. A carbon tax on fossil fuel combustion has a limited effect on total emissions. The reason is a coal leakage to tax exempted processing industries.     

企业个性化培训认知与实践

根据做好个性化培训的三个前提，即科学论证培训需求、充分把握个体个性和丰富培训资源，“高级管理人才培训”项目组从个性化培训方案制定、培训组织实施、痕迹化管理以及学员分类使用建议几个方面，进行了个性化培训的探索与实践。     

CFO培训:为中国石化总会计师职能转型添动力

为推动集团公司财务转型,中国石化于2012年成功举办了首期CFO培训班。本次培训聚焦于总会计师向CFO的职能转变,选聘全球顶级师资,为中国石化财务转型带来了全新理念;科学设计、实施培训内容,为学员行为改变带来了动力;关注培训实效,督促学员在工作岗位上践行新要求和新理念。CFO培训班对上助推财务转型,对下促进总会计师行为改变,真正做到了上接战略、下接绩效。     

试论企业转型过程中员工的道德重建

道德建设是一项系统工程。我国正处在社会转型期，人们的道德观念会受到来自各方面的冲击和影响，从而破坏头脑中原有的道德秩序和价值观念。企业员工同样会在企业改革、转型过程中面临道德观念方面的冲突与困惑。企业必须把握员工的道德状况，掌握在道德重建中应遵循的原则，加强对道德建设的重视程度，不断完善员工的道德人格和道德精神。     

基于PCI总线的雷达信号采集

介绍雷达信号采集的特点、PCI总线特点、Cypress公司的一款PCI总线控制芯片CY7C09449,给出了该接口芯片与FPGA和AD芯片的的连接设计以及FPGA的设计流程图.     

太阳非线性无力磁场的边界积分表示公式

颜毅华和樱井2000年就太阳磁场提出了一个具有有限能量的非线性无力场模型,并对磁场给出了一个边界积分表示公式,用边界上的已知磁场值和未知的磁场法向导数值来确定空间任意点的磁场值．文中提出了一个新的直接边界积分公式,仅仅由边界上的已知磁场值确定空间点的磁场值．用颜的公式计算空间点的磁场值时,必须先求出边界上磁场的法向导数,并且求法向导数需要花较长的时间．而用新的直接边界积分公式计算空间点的磁场值时,不需要计算边界上磁场的法向导数,这样就可节省时间．相对于颜所给的公式而言,用新的公式计算磁场具有计算速度快精度高的优点．