Customer entrepreneurship on digital platforms: Challenges and solutions for platform business models

Drawing on the mixed methods of qualitative research and agent‐based simulation, this study examines: (a) how end‐users use digital platforms to become customer–entrepreneurs undertaking commercial activities on platforms; and (b) how platform providers can convert this customer entrepreneurship into a revenue stream. Considering that end‐users have traditionally been defined as passive and uncharged actors in platform business models, an in‐depth understanding of their commercial activities and the viable revenue model to monetize this emerging customer practice is warranted. Our qualitative study reveals that customer–entrepreneurs make substantial use of platform offerings to advertise their products; communicate with end‐consumers; and accept payments. These commercial activities are largely exercised for free on platforms, even though they could otherwise serve as a source of revenue. On this point, our simulation results identify two pricing models achieving the generation of nearly identical revenues over time. First, platform providers may charge both advertising and transaction fees, which maximize the survival of professional customer–entrepreneurs. Second, platform businesses may levy advertising fees only, which maximizes the survival of informal customer–entrepreneurs operating on a micro‐scale and part‐time basis. This study offers theoretical, methodological, and managerial implications for platform studies.     

基于扩展染色Petri网的工作流过程模型

尽管已有广泛领域应用,但工作流系统在处理业务流程不确定的和动态的参数规格表时存在局限性。为此,本文提出基于扩展染色petri网的CPWF-net以及定义变迁行为和原子过程作为CPWF-net工作流模式结构的支持。这些工作流模式是从微观上进行处理,并可应用于动态不稳定的与时间和数据相关的环境中。本文通过CPWF-net执行程序检测工作流错误或异常执行状态,评估动态业务流程的整体执行时间,证实所提方法的有效性。     

一种面向SOA业务恢复的服务选择算法

针对SOA业务恢复的服务选择问题,本文提出了一种QoS近似全局最优的服务选择算法GALSA:首先利用GA算法将全局QoS约束分解为最优的局部QoS约束,然后利用LSA算法选取出满足局部QoS约束的最优服务。算法不仅能作用于服务重构的服务选择过程中,而且在单个服务节点失效时亦能选取出满足全局QoS约束的服务进行替换。理论分析与实验结果说明了算法的可行性和有效性。     

一种基于知网的句子相似度计算方法

句子相似度是衡量文档相似度的基础,在自然语言处理领域中有着非常重要的作用。目前的句子相似度计算方法忽略了句子的结构对相似度的影响。本文在分析已有研究工作的基础上,提出了一种改进的句子相似度计算方法。依据知网对"实体概念"的描述,构造出义原的语义层次树,由各个义原在树中的相对位置,计算出义原之间的相似度。对三种义原加权求和得到词语之间的语义相似度。综合句子的表层相似度和句子的词语语义以及词语的相对位置关系,得到句子的整体相似度。实验表明,在同等的测试条件下,本文所提出的句子相似度计算方法在相似度比较上更符合人的直观感觉。     

基于描述逻辑的OntoUML模型的形式化表示

将形式本体理论应用于UML语言的改进是UML的形式化研究的主要方法之一,其中On-toUML是一个概念上完整、语义上清晰和更具本体意义的UML版本。虽然OntoUML基于本体对UML进行了扩充,提供了更为丰富,更能表达现实世界语义的建模原语,但其表达方式不利于在信息系统的设计与开发中应用。本文基于描述逻辑对OntoUML中的关键建模原语及其关系给出了SHIQ形式化表示方法,并进行了实例研究。该方法表达精练、语义清晰,不仅能够表达逻辑清晰的模型,而且保证模型能够正确反映领域事实。这种形式化方法为信息系统概念建模方法提供了理论和应用支撑,在一定程度上推动了OntoUML更为广泛的应用。     

医院门诊就诊流程优化研究

以业务流程再造、程序分析等相关理论方法为基础,以J市R医院消化内科为例,对医院门诊就诊流程进行优化研究。通过实地走访与问卷调查发现消化内科现行门诊服务流程中存在的问题,基于业务流程再造理论优化门诊服务流程,使用程序分析方法和Flexsim仿真对门诊就诊流程进行对比分析,验证了优化方案的有效性。     

A blueprint for capturing grid value in a decentralized electricity sector

This study addresses the question of how the electricity grid can best be priced, in the context of disruptive technologies, increasing decentralisation of the power sector and new business models. The emergence of business models can affect the design of tariffs, but at the same time, tariff design can trigger new business models as they can nudge adoption towards certain technologies. Network tariffs have traditionally been established using a cost accounting method. Due to its cost structure, network tariffs are second best constructs, as marginal cost pricing does not lead to cost recovery. Second best solutions, in all probability, will overcompensate some inputs which in turn will be overused (the Averch-Johnson effect). New distributed energy technologies that perform better in these overcompensated inputs will therefore see a higher penetration in the market. Penetration of some technologies over others in a previously monolithic vertically integrated power sector will open up new customer needs and therefore business opportunities. Each resulting business opportunity would make use of the grid differently from which it was originally conceived, and at one extreme, they can bypass it altogether. We provide a framework of analysis that leads to the pricing of the services provided by the electricity grid for each new business opportunity.     

一种新颖的低层视觉特征到高层语义的映射方法*

通过在低层视觉特征上提取图像的局部颜色和纹理特征,再利用模糊神经网络建立低层视觉特征和高层语义特征之间的映射,实现了图像属性信息的有效传递和可靠检索.最后,为了提高检索效率,把相关反馈引进到图像检索系统中.实验证明,该方法取得了较好的检索查全率和准确率.     

基于图的语义网络构造算法研究

在自然语言处理的基础上,将中医领域本体与图的基本性质相结合,提出了构造中医诊疗知识语义网络算法。给出了图的基本性质、语义网络的图定义,并为知识的网络表示建立了相应的数据结构。将算法用于中医领域语义网络和语义场构建。试验结果表明,该算法具有较好的实用性。提出的基于图的语义网络构造算法,对于文本挖掘、知识获取技术研究有重要意义,也是中医专家知识获取的有效方法。