论商标名称的艺术设计与品牌传播

从语言学美学和传播学的视角综合分析商标命名的形音义设计不仅要适合目标群体的认知特点、便于识记、恰如其分地传达品牌理念,更应注重审美元素的融入。论证了商标名称的形音义之美在传播中对加深消费者记忆和树立美好品牌形象的无可替代的作用,进而揭示了商标名称是品牌传播的核心内容,作为品牌标志的商标是企业发展的重要依托与保证,是一笔巨大的无形资产,商标名称的语言之美增强了传播的效果,提高了企业的竞争力。     

基于质量功能展开方法的电动自行车设计优先度研究

以质量功能展开方法在新产品开发中的应用为启示,从电动自行车设计角度,阐述了质量功能展开在确定该产品消费者需求与设计属性优先度的方法应用。首先,介绍了质量功能展开方法。进而通过电动自行车消费者需求、设计属性、质量功能展开矩阵分析,建立消费者需求与设计属性排序,从而该产品设计提供改善重点依据。     

辽河坳陷兴隆台潜山结晶基岩油气储层特征

近年来渤海湾盆地辽河坳陷兴隆台潜山结晶基岩勘探获得重大突破,Xg7、Xg8等井深层钻探揭示了千余米含油幅度的大型潜山内幕油藏,形成了亿吨级储量规模。通过对潜山钻井取心、岩屑资料的详细研究,认为兴隆台结晶基底由变质岩和岩浆岩组成。变质岩是潜山的主体,岩浆岩为后期岩脉,以中酸性为主,厚度为1～50m,十分发育,在潜山古老的变质岩中穿插分布。通过岩石物理特征研究建立了岩性与测井曲线的对应关系,应用自然伽马、岩石密度与补偿中子等测井曲线来识别潜山结晶基岩的岩石类型。潜山储集空间类型主要为构造裂缝、破碎粒间孔等,岩性不同、构造改造程度不同,储层发育程度也不同。在同种应力作用下储层的发育程度取决于岩性,同种岩性储层的发育程度取决于应力,并按照暗色矿物含量的多少形成了优势岩性系列。这些最新的研究成果,有效地指导了兴隆台潜山的油气储量计算和勘探开发。     

复杂背景下的号码定位与分割

提出一种综合边缘检测、号码分布特点的号码定位方法和基于投影及最大连通区域的字符分割方法。采用改进的数学形态学方法提取灰度图像边缘,用最小二乘法对边缘进行直线拟合得到图像的倾斜角,进而对倾斜的图像进行校正,再利用号码的位置信息来定位号码区域。采用最大连通区域算法过滤块状噪声,通过投影和字符的宽度特点确定字符的分割结果,有效地解决了由复杂背景、油墨的深浅、污迹、磨损带来的干扰。     

安泰煤矿瓦斯地质规律研究

通过收集、整理多年来安泰煤矿大量的瓦斯地质资料,分析了影响井田煤层瓦斯含量的主要地质因素、煤层瓦斯的赋存特征和分布规律,阐述了影响煤层瓦斯形成、赋存和运移的主要因素。认识和掌握煤层瓦斯含量及其变化规律,对煤矿的安全生产具有积极的指导意义。     

Introduction to special issue on defining and measuring character in leadership.

This article introduces the background and need for this special issue of the Consulting Psychology Journal: Practice and Research on “Defining and Measuring Character in Leadership.” The introduction reviews some of the history of the concept of character in leadership, presents the major themes of the special issue, and briefly describes the 6 papers related to 3 models of character in leadership (ethical/virtuous leadership, authentic transformational leadership, and worthy leadership) and the specific elements of integrity, ethics, virtues, and moral potency. The introduction notes that each article in the special issue indicates how character in leadership can be defined, operationalized, and assessed. The implications of each model for the practice of consulting psychology are discussed. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

The character to lead: A closer look at character in leadership.

This study explored The Worthy Leadership Model's (Thompson, Grahek, Phillips, & Fay, 2008) “Character to Lead” construct, which encompasses three factors (Personal Integrity and Ethics; Organizational Integrity and Courage; and Humility, Gratitude, and Forgiveness) and nine dimensions (personal integrity, ethics, openness, organizational integrity, courage, power, humility, gratitude, and forgiveness). This article reports the results of an empirical test of the model's character construct using a behavioral measure of character in leadership. The measure (The Worthy Leadership Profile for Executives, WLPe) consisted of self-ratings by director and executive-level leaders (N = 275) along with ratings of these leaders by their managers, direct reports, peers, and others (N = 4,127 raters). Psychometric characteristics of the ratings are reported along with the relationship of ratings of character in leadership to selected personality variables. The article also examines the degree to which managers, peers, and direct reports perceived factors of character (as compared to factors of capacity and commitment) as being important to leaders' roles and to the likelihood of future success and/or failure. Finally, the study explored the degree to which ratings on the character construct were related to employees' perceptions of selected job-related outcomes (past job performance, failure to reach full potential, perceived support for the leadership efforts of others, and overall perceptions of worthy leadership). (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

顶燃蓄热式热风炉底部空间空气流动特性模拟研究

顶燃蓄热式热风炉具有蓄热面积大、结构对称强度高、热效率高、送风温度高、生产维护费用低和使用寿命长等优点,具有广阔的发展前景。优化热风炉结构、改善流动状况、提高热风炉风温是目前热风炉研究的重点方向。本文通过建立顶燃蓄热式热风炉底部空间内气体流动的三维数学模型,模拟底部空间内空气的流动过程,分析空气流经支撑柱绕流时的流动规律,对比研究不同挡板结构对底部空间内流场及进入蓄热体气体流动均匀性的影响,从而获得最优化的挡板结构。研究结果对热风炉结构优化、进一步提高热风炉风温、节约能源和保护环境有指导意义。     

基于字符切割拼接的字段式液晶数字识别

为了实现字段式液晶数字的自动判读,提出了一种基于字符切割和拼接的识别算法。定位字符垂直投影的波峰,在两峰之间确定切割线并对字符进行切割,利用投影特征,对切割块进行拼接,实现字符的准确分割。实验表明,该方法解决了传统算法难以准确分割字段式字符的问题,提高了识别率以及准确率。     

基于双边缘检测的车牌识别算法

随着智能交通的不断发展,车牌识别系统已经成为其中的重要组成部分。车牌识别分为车牌定位、字符分割以及字符识别三个部分。提出了一种新型车牌识别方法。在车牌定位方面,采用双边缘检测车牌定位方法;对于字符分割则提出了寻找连通域与传统投影分割相结合的方法;在字符识别上,将分类器分为三组,同时对于易混淆的字符进行了再次分类,这种做法缩短了训练时间,提高了准确率。实验结果表明,所提出的方法具有识别率高和速度快等特点。