基于乡村旅游视角的湖北省农产品营销实证研究

以乡村旅游为平台进行农产品营销,有助于降低农产品的成本,增加农产品的附加值,带动农村相关产业的发展和进一步调整农村的产业结构,寻求“三农”问题的解决的新途径。本文通过对湖北省乡村旅游中农产品营销开展问卷调查所收集的数据进行统计分析,并对统计结果进行描述和分析,找出了其中存在的一些问题,提出了适合在乡村旅游背景下销售农产品的创新策略。     

从功能语境视角看“非遗”旅游外宣的翻译--以扬州非物质文化旅游外宣汉英翻译为例

对非物质文化遗产进行旅游开发,可以对其起到积极有效的保护,也有助于对其进一步挖掘与完善,以及促进文化的对外输出。非物质文化遗产因其深厚的文化底蕴而具有独特性,在外宣中如何进行汉英翻译以吸引更多的国际游客,是摆在我们面前一个亟待解决的问题。对扬州非物质文化遗产旅游资源及其汉英翻译现状进行调查研究,结合功能语境视角下专门用途英语翻译理论,探讨其汉英翻译,可以为扬州非物质文化遗产旅游外宣翻译提供参考。     

游客体验真实性在三峡旅游产品商业化中的应用

旅游体验时代,游客的体验越来越备受关注,但是随着商业化的开发,旅游产品的真实性-受到了破坏,进而游客体验的真实性也受到影响,然而,游客体验的真实性与旅游产品的商业化有着密不可分的联系。本文从影响游客真实性体验的因素出发,探讨游客体验真实性对旅游产品商业化的重要作用,提高游客体验真实性并合理控制旅游产品的商业化,从而提高游客的满意度并实现三峡旅游业的可持续发展。     

工业、旅游业与城镇发展关系的实证分析

以河南省2001—2012年城镇化率、工业化率和旅游发展水平的时间序列数据为基础,运用面板数据的单位根检验和回归分析,拟合得出了河南省工业发展率、旅游发展规模和城镇化发展之间长期稳定均衡关系的模型,然后通过协整检验,得出了样本短期关系的误差修正模型,从而得出结论：工业化发展对城镇化发展有显著推动作用;旅游业发展虽然对城镇化发展作用并不如城镇化突出,但其处于呈跨越发展阶段,其推动作用不容忽视。     

宗教文化旅游信息化研究

随着信息技术的迅猛发展和宗教文化旅游的持续升温,信息化在实现宗教文化旅游的集约化经营转变、可持续发展以及满足游客日益强烈的个性化需求上发挥着越来越重要的作用。阐释了宗教文化旅游信息化的概念、参与主体之间的关系及其发展必要性,分析了当今宗教文化资源开发中的主要问题,阐明了应从宗教文化旅游管理机制的现代化和信息化、宗教文化旅游目的地网络营销、创建宗教文化资源数字博物馆、创造能够诠释宗教文化内涵的高科技旅游产品和利用信息技术提升导游人员的素质等方面加强宗教文化旅游的信息化建设。     

Adoption of travel information in user-generated content on social media: the moderating effect of social presence

Travel patterns have gradually changed from group travel to individual travel. An increasing number of people acquire travel information through various types of media. One of the alternative information sources is social media, which enables users to exchange information among members. However, one of the characteristics of social media is information sharing, not information search, which involves both giving (i.e. posting) and taking (i.e. selective reading, forwarding, replying, linking, and liking) information. Compared to the ‘giving’ side of information-sharing research, less effort has been spent on the ‘taking’ side of information research. Therefore, we investigate travel information adoption in social media as well as how individuals communicate with each other. We use the elaboration likelihood model, which measures the impact of central (e.g. argument quality) and peripheral (e.g. credibility) cues on traveller information-sharing behaviour corresponding with social presence on social media. The results of an empirical analysis of 527 respondents, who were experienced in travel information adoption via social media, were examined. Our findings revealed that argument quality had a positive effect on perceived usefulness and source credibility positively affected perceived usefulness and social relationships. Perceived usefulness had a significant positive effect on social relationships. Both perceived usefulness and social relationships affected travel information adoption. Lastly, the levels of argument quality and source credibility perceived by social media members were found to differ according to the level of social presence.     

Tourism as tragedy? Common problems with water in post-revolutionary Nicaragua

This paper examines the increased demand placed on limited water resources by a rapidly growing tourism sector in Playa Gigante, Nicaragua. Results from field campaigns suggest that recharge of the local aquifer may not meet burgeoning tourism demands for water. This paper also points to initial conflicts over water between locals and tourism operations, which are further complicated by ineffective implementation of national water policies and the common pool nature of groundwater. The conclusion discusses the need for more extensive research and better implementation of water policy through community governance and collaboration.     

Digital narrative conventions in heritage trail mobile apps

ABSTRACT

Galleries, libraries, archives and museums (GLAMs) are increasingly using digital technologies for storytelling and creating mobile applications (apps) for cultural heritage content, but how apps are used in practice to communicate information to users has not been widely studied. A team of people from a heritage organisation, a university, and mobile app development group plan to create a bespoke heritage trail app for Ireland, but to date design conventions/recommendations for this genre are lacking. This article applies a systematic approach to digital narrative content analysis to better understand how apps are being used specifically for heritage trails with the aim of identifying what the common features are, which modalities and narrative techniques are used. The selected corpus included 55 apps downloaded from the Google Play Store. The results of this content analysis—based on the App Walkthrough Method (Light, B., Burgess, J., & Duguay, S. (2018). The walkthrough method: An approach to the study of apps. New Media & Society, 20(3), 881–900)—show that there is a gap between academic research themes/trends and how digital narrative is actually being communicated in the current market, and it aims to inform the future development of heritage trail apps by including a list of design and content features common to this genre.     

我国水利文化旅游发展现状与对策探讨

水利文化旅游是水利旅游的重要形式,近些年各地进行了有益的实践和探索。根据我国水文化的形式特点,对水利文化旅游资源类型进行了初步分类;围绕我国水利文化旅游发展的现状,从政策制度、产业现状、水文化特点和市场前景等方面进行了客观分析,提出了推进我国水利文化旅游事业发展的具体对策和建议。     

城市河流水利风景资源开发研究

城市河流水利风景资源开发具有积极的现实意义,是当地城市旅游的重要组成部分之一。在对水利风景资源进行分类的基础上,构建了城市河流水利风景资源开发评价体系。以广东省肇庆市西江三峡为案例,进行了城市河流水利风景资源开发实证研究。