浅谈4G时代运营商流量经营策略

在移动互联网高速发展的背景下,用户流量呈井喷态势,运营商呈管道化趋势,为适应新的市场竞争环境形势要求,运营商正大力推进企业战略转型。流量经营将在相当长一段时间内成为运营商的战略核心。文章分析当前背景、国外运营商经验及4G流量经营特征,从强化支撑体系、开发特色产品、创新计费模式、体验营销等方面提出运营商在4G环境下流量经营的主要策略。     

车联网商业模式分析与研究

作为现代服务业新兴领域的车联网,因涉及产业领域众多、产业带动作用强而倍受关注。如何建立车联网有效商业模式是推动产业发展中非常重要的内容。本文在介绍现有车联网商业模式的基础上,做了简要原因分析,并提出车联网商业模式应是通过O2O方式围绕车主服务的CRM(客户关系管理)+DMS(供应商渠道管理)的大数据营销服务。     

基于大数据平台的企业级经营分析系统建设探讨

针对现有经营分析系统（BASS）存在的短板,整合企业各域数据,优化系统架构,采用大数据技术构建企业级经分系统,提高资源利用率,并通过逐步解耦数据及应用,逐步开放能力平台,充分发挥数据价值,支撑公司全面发展运营。     

Antecedents and consequences of market orientation in chartered surveying firms

This study tests marketing theory concerning market orientation in the context of the chartered surveying industry. Using data collected in a mail survey from 179 UK general practice chartered surveying firms, it is found that firms with more risk tolerant senior managers and more formalized and specialized marketing organization structures have higher levels of market orientation. The data indicate also that market orientation positively impacts firms' business and marketing performance, and that this relationship is robust across different environments.     

The effect of first aid training on objective safety behaviour in Australian small business construction firms

A 24 week experiment was conducted to determine the effect of first aid training on the occupational health and safety behaviour of participants in small business construction firms in Australia. A purposeful sample of 22 small business construction industry participants was identified. A simplified multiple baseline across workplace settings experimental design was used to introduce first aid training to workplace settings on a staggered basis. Objective measurement of occupational health and safety behaviour was conducted, by a researcher directly observing the workplace, before and after participants received first aid training. Individual performance was measured using a 14-item ‘individual safety measure’ (ISM) and global safety performance was measured using a 21-item ‘global site safety measure’ (GSSM). Pre-training and post-training performance scores for each category of safety performance were analysed using paired samples t-tests. The results were mixed. Performance improved in three of the four categories of safety performance measured by both the GSSM and ISM. The statistical significance of these improvements varied between performance categories. The results suggest that first aid training has a positive effect on occupational health and safety behaviour in Australian construction industry small businesses in the categories of personal protective equipment and housekeeping.     

Construction skills training for the next millennium

Construction skills and training needs have changed with the introduction of new business processes, different forms of organizing production and technical innovation. In the UK, training provision has failed to adapt fully to the needs of a modernizing industry. Formal training programmes have been inappropriate in content and inadequate in quantity. Many of them are out of date. An assessment is provided of the types of skill and training required to implement innovative approaches for improving construction performance. It is based on analysis of work carried out during a major national review of construction operative and supervisory skills training in the UK undertaken for the Construction Industry Board. It seeks to provide a framework for analysing skill needs in the context of modern performance targets, together with policy recommendations for decision-makers in firms, government and training institutions. The conclusion that a new generic training programme is required is of general relevance to practitioners, trainers and researchers in the UK and in other countries.     

Business model changes and green construction processes

Green construction or sustainable construction differs from traditional construction in terms of the materials and processes used. To profit from green construction, firms may need to change their business models, including their offers, activities, networks and revenue models. However there is no explicit study on what changes are required or common in construction companies’ business models when they are involved in green construction projects. To systematize prior research a literature review identified changes in business model elements. The results showed that (1) most business model elements can change in a non-trivial manner as a consequence of green construction; (2) value configuration, cost structure, partner networks and capability are the elements emphasized in literature and are expected to be the most difficult and important to change; and (3) to be successful, firms may need to simultaneously change the business model elements of capability, value configuration and partner network on the one hand, and value proposition, cost structure and capability on the other hand.     

Business Group Affiliation and R&D

This paper analyzes whether belonging to a business group enhances firms' propensity for and intensity of R&D based on the greater opportunities to finance and co-ordinate R&D strategies and internalize knowledge spillovers. Compared with the existing literature, this paper has the following novelties: (a) it examines how the organization and diversification of business groups influence the R&D investment of affiliated firms; (b) it analyzes the role of R&D spillovers among affiliated firms; and (c) it distinguishes between propensity for and intensity of R&D. We find that less diversified groups are more likely to centralize R&D, while in more diversified groups firms are more likely to be autonomous. We find that controlled companies are more likely to benefit from knowledge spillovers than firms at the head of the group. Finally, we find that R&D autonomy is significantly associated with both a higher propensity for and intensity of R&D in controlled companies.     

移动通信业务管理系统的设计与开发

本文通过调查分析移动业务操作员日常的基本操作,采用应用广泛的Java、Myeclipse和Oracle数据库技术,模拟了一个界面相仿的,便于理解的,功能基本齐全的小型移动业务管理系统。登录之后,操作员可以通过各个功能模块进行对数据库数据的录入,以人机交互式的方式实现对指定的号码段进行相关操作。     

浅论智能营业厅的发展方向

本文以中国南方电网的精益化管理为背景,以降低营业厅的运营成本为需求,以优化传统的供电营业厅服务为基础,通过探索新的服务模式,有效地提高供电企业的服务管理水平,最终实现客户体验的全面提升。智能营业厅采用先进的营业厅智能终端和手机等移动设备,在不改变传的供电营业厅业务办理流程和的前提下,探索更加智能、自动、快速的供电服务新模式。