电子商务环境下分析型CRM体系结构

分析了电子商务环境下CRM的需求与框架，在此基础上提出了一种包含客户分析管理、市场分析管理、运营评估管理及数据整合与管理的分析型CRM体系架构。     

基于WEB面向供应链的ERP系统设计

分析某机床生产企业现有管理信息系统存在的问题,应用Internet/Intranet技术、Web技术和数据库技术,规划设计了适应企业生产发展的ERP系统,提出了面向供应链管理的系统总体结构模型和基于C/S和B/S相结合的系统体系结构。     

CRM应用探析

从CRM的主要应用范围、企业选择CRM的目标、CRM在企业中的地位等几方面探讨了CAM对现代企业发展的技术支持和重要价值。     

机械制造企业客户满意度分析

介绍了机械制造企业的客户关系管理功能模型，通过建立判断矩阵，得出轧机类产品设计制造中各项指标的相对重要性，采用层次分析法对客户满意度进行了评测，得出的结果对于进一步改进设计、提高用户满意度具有一定的指导意义。     

Forecasting social CRM adoption in SMEs: A combined SEM-neural network method

The growth of social media usage questions the old-style idea of customer relationship management (CRM). Social CRM strategy is a novel version of CRM empowered by social media technology that offers a new way of managing relationships with customers effectively. This study aims to forecast the predictors of social CRM strategy adoption by small and medium enterprises (SMEs). The proposed model used in this study derived its theoretical support from IT/IS, marketing, and CRM literature. In the proposed Technology-Organization-Environment-Process (TOEP) adoption model, several hypotheses are developed which examine the role of Technological factors, such as Cost of Adoption, Relative Advantages, Complexity, and Compatibility; Organizational factors, such as IT/IS knowledge of employee, and Top management support; Environmental factors such as Competitive Pressure, and Customer Pressure; and Process factors such as Information Capture, Information Use, and Information Sharing; all having a positive relationship with social CRM adoption. This research applied a following two staged SEM-neural network method combining both structural equation modelling (SEM) and neural network analyses. The proposed hypothetical model is examined by using SEM on the collected data of SMEs in Kuala Lumpur, the central city of Malaysia. The SEM approach with a neural network method can be used to investigate the complicated relations involved in the adoption of social CRM. The study finds that compatibility, information capture, IT/IS knowledge of employee, top management support, information sharing, competitive pressure, cost, relative advantage, and customer pressure are the most important factors influencing social CRM adoption. Remarkably, the results of neural network analysis show that compatibility and information capture of social CRM are the most significant factors which affect SMEs' adoption of this form of customer relationship management. The outcomes of this research benefit executives' decision-making by identifying and ranking factors that enable them to discover how they can advance the usage of social CRM in their firms. Furthermore, the findings of this study can help the managers/owners of SMEs assign their resources, according to the ranking of social CRM adoption factors, when they are making plans to adopt social CRM. This study differs from previous studies as it proposes an innovative new approach to determine what influences the adoption of social CRM. By proposing the TOEP adoption model, additional information process factors advance the traditional TOE adoption model.     

基于Web的企业CRM数据仓库的研究与实现

面对日益激烈的市场竞争,客户成为企业越来越重要的资源。阐述了企业建立CRM数据仓库的必要性,对传统的数据仓库技术的不足进行了分析,提出了基于Web的数据仓库技术,在此基础上给出了基于Web的企业CRM数据仓库的设计方案,最后通过数据转换、客户多维数据集的建立实现了基于Web的企业CRM数据仓库。     

数据仓库在商业银行CRM中的应用研究

本文主要介绍了数据仓库的基本概念、国内外商业银行实施CRM的现状和商业银行实施CRM数据仓库的主要技术等。     

商业银行CRM在中国的应用和发展

市场竞争日益激烈,我国商业银行越来越深刻地认识到客户是最有价值的资源。如何留住老客户和吸引新客户,充分挖掘和利用客户资源,成为国内各商业银行首要关注的问题。入世后外资银行的进入更加深了我国商业银行对客户关系管理(CRM)的研究和应用,借助CRM实现从"以产品为中心"到"以客户为中心"的经营理念的演变,实现对银行组织体系和业务流程的重组。在展开对商业银行CRM的应用和研究的时候,将CRM放在企业信息化和管理流程再造的整体框架中进行分析、论证和实施。将信息技术和企业管理结合起来,更深刻地体会"信息化带动工业化"的内涵。     

基于Lotus Domino/Notes的CRM系统设计与开发

分析了客户关系管理CRM的内涵,利用LotusDomino/Notes系统强大的文档处理能力和它自带的工作流机制,设计并开发了一个基于LotusDomino/Notes平台的客户关系管理系统。     

Social media in marketing: A review and analysis of the existing literature

People worldwide are largely engaged and attached with the web 2.0 technology and Social media platforms. By the same token, businesses start looking at such technologies as effective mechanisms to interact more with their customers. Equally, the related issues of social media marketing have been also the focus of attention for academics and researchers to expand the current understanding about such phenomena over the marketing area. Accordingly, the main aim of this study is to systematically examine and review the current studies that have conducted over the related area of social media and marketing. By reviewing approximately 144 articles, the researchers were able to provide an overview of the main themes and trends covered by the relevant literature such as the role of social media on advertising, the electronic word of mouth, customers’ relationship management, and firms’ brands and performance. In this review, it has also studied the most common research approaches adopted to examine the related issues of social media marketing. Further discussion is also introduced followed by an explanation of the current review limitations and recommended directions to be examined by future studies.