Linguistic majorities with difference in support

In social choice voting, majorities based on difference of votes and their extension, majorities based on difference in support, implement the crisp preference values (votes) and the intensities of preference provided by voters when comparing pairs of alternatives, respectively. The aim of these rules is declaring which alternative is socially preferred and to that, they require the winner alternative to reach a certain positive difference in its social valuation with respect to the one reached by the loser alternative. This paper introduces a new aggregation rule that extends majorities based on difference of votes from the context of crisp preferences to the framework of linguistic preferences. Under linguistic majorities with difference in support, voters express their intensities of preference between pairs of alternatives using linguistic labels and an alternative defeats another one when a specific support, fixed before the election process, is reached. There exist two main representation methodologies of linguistic preferences: the cardinal one based on the use of fuzzy sets, and the ordinal one based on the use of the 2-tuples. Linguistic majorities with difference in support are formalised in both representation settings, and conditions are given to guarantee that fuzzy linguistic majorities and 2-tuple linguistic majorities are mathematically isomorphic. Finally, linguistic majorities based on difference in support are proved to verify relevant normative properties: anonymity, neutrality, monotonicity, weak Pareto and cancellativeness.     

Re-understanding the antecedents of functional foods purchase: Mediating effect of purchase attitude and moderating effect of food neophobia

The world market for functional foods has grown dynamically and China is expected to be one of the most promising markets. But little is understood the formation mechanisms of consumers’ purchase attitude and intention toward functional foods in Mainland China. The current study investigates the roles of trust, health consciousness and price in shaping consumers’ purchase intention toward functional foods by focusing on purchase attitude as a mediator and food neophobia as a moderator. Results from the sample of 1144 Chinese suggest that Chinese consumers had moderate purchase intention toward functional foods. Trust in the food system and health consciousness positively affects purchase intention via purchase attitude. Price negatively affects purchase intention; meanwhile, the negative effect could be counteracted by health consciousness. Food neophobia does not directly affect individuals’ purchase attitude or intention, but moderates the relationships between antecedents and them. Consumers with a low level of food neophobia treat higher price as a monetary sacrifice, while their counterparts may regard a higher price as a greater quality signal. The study offers the food industry insights into the development and marketing of functional foods targeted to the Mainland China market.     

Supporting driver headway choice: The effects of discrete headway feedback when following headway instructions

With specific headway instructions drivers are not able to attain the exact headways as instructed. In this study, the effects of discrete headway feedback (and the direction of headway adjustment) on headway accuracy for drivers carrying out time headway instructions were assessed experimentally. Two groups of each 10 participants (one receiving headway feedback; one control) carried out headway instructions in a driving simulator; increasing and decreasing their headway to a target headway of 2 s at speeds of 50, 80, and 100 km/h. The difference between the instructed and chosen headway was a measure for headway accuracy. The feedback group heard a sound signal at the moment that they crossed the distance of the instructed headway. Unsupported participants showed no significant difference in headway accuracy when increasing or decreasing headways. Discrete headway feedback had varying effects on headway choice accuracy. When participants decreased their headway, feedback led to higher accuracy. When increasing their headway, feedback led to a lower accuracy, compared to no headway feedback. Support did not affect driver's performance in maintaining the chosen headway. The present results suggest that (a) in its current form discrete headway feedback is not sufficient to improve the overall accuracy of chosen headways when carrying out headway instructions; (b) the effect of discrete headway feedback depends on the direction of headway adjustment.     

国外EPC项目中暖通设计与国内设计的差异

以笔者参与设计且现已建成投入使用的阿尔及利亚康斯坦丁3 000座剧院为主要例子,阐述海外EPC项目的暖通设计中冷热源及空调方案选择、设计参数选取、图纸设计深度、设备的配合选型招标等问题,以及在这些方面国外做法与国内常规做法的异同。同时介绍在设计过程中,设计师需要持有的心态及自我定位,设计需要准备的前期工作等其他相关注意事项。     

A dynamic programming approach to solving the assortment planning problem with multiple quality levels

While the assortment planning problem, in which a firm selects a set of products to offer, has been widely studied, several problem instances exist which have not yet been solved to optimality. In particular, we consider an assortment planning problem under a locational choice model for consumer choice with both vertical and horizontal differentiation. We present a combined dynamic programming/line search approach which finds an optimal solution when customer preference for the horizontal attributes are distributed according to a unimodal distribution. The dynamic program makes use of new analytical results, which show that high quality products will be distributed near the mode. This enables significant state reduction and therefore efficient solution times. Efficient computation times allow us to study the solution for a wide range of system parameters and thereby draw several managerial conclusions.     

Beer choice and consumption determinants when craft beers are tasted: An exploratory study of consumer preferences

The aim of this paper is to study the emerging craft beer industry from a consumer preference perspective. The craft beer industry is one of the growing segments in the beverage industry and its increasing popularity also affects individuals’ commercial beer preferences and consumption trends, although no empirical study has yet been carried out in Europe on this topic. Our exploratory study is aimed at comparing the “purely” commercial beer consumer profile with that of commercial beer consumers who have already tasted craft beers. It was observed that aroma and perceived quality, as well as the preference for draft beer, drinking beer frequently or by oneself are all factors that explain the propensity of “purely” commercial beer drinkers to taste craft beer. It was also found that beer consumers’ evaluations of characteristics and brands differed depending on whether they had previously tasted craft beer or not. Moreover, craft beer is chosen according to different flavor preferences compared to commercial beer, it is mainly drunk by frequent beer drinkers in pubs and with family members and it is perceived to be of higher quality than commercial beer due to the raw materials used for brewing and its overall quality. These results can help both new entrepreneurs in the craft beer segment as well as big manufacturing firms in trying to better understand this new consumption trend in order to meet the new needs and preferences of beer consumers.     

层次分析法在择校问题中的应用

数学无处不在,比如小升初择校问题.公立学校升学率低、但校园环境好、私立学校升学率高、但其他条件却无法与公立学校相比,到底应该如何选择？使用层次分析法来指导家长择校,首先选取一些比较准则,如升学率、环境等,给出在家长心目中的权重,然后根据每一准则对学校进行排序,结合两层的排序得到总排序,排在第一位的学校就是最理想的学校.