电子商务营销策略之秒杀

随着电子商务如火如茶的迅猛发展,越来越多的厂家、顾客都参与到电子商务活动中,近期在网络上开始流行一种新的能提高品牌知名度(对厂家、商铺而言)的营销方式,那就是秒杀.主要介绍秒杀的优点,对于商家的效应,对于顾客的影响,以及顾客在消费过程中存在的问题及其解决的方法,使秒杀这种营销模式更加成熟.     

中国炼焦煤供需现状及其发展趋势

近年来,国际炼焦煤市场供需两旺,价格飙升。作为世界最大的炼焦煤生产国和消费国,中国的炼焦煤及其焦炭产品市场更是一片火热。如何看待目前和未来一个时期中国炼焦煤市场的供需关系?影响这一关系的主要因素有哪些?探讨这些问题无论对于国家宏观调控还是企业微观运行决策都有十分重要的现实意义。认为,从2001年到2010年,中国的炼焦煤供需呈较快的增长态势且增速前高后低,保持供需基本平衡、局部供应偏紧,价格高位的发展态势。其主要影响因素是国内大中型煤矿的生产能力增速和非法煤矿产量的减速以及钢铁工业的发展速度等。     

对可保持增长率相关问题的探讨

本文对可保持增长率下的外部融资、净资产增长率、财务杠杆分析时认为：[1]在一定前提下，能以可保持增长率用销售百分比法融资；[2]以期初净资产计算的净资产增长率符合可保持增长率假定；[3]用利息费用、息税前利润计算的负债成本、销售利润率不变时财务杠杆作用不变；如果资产营运效率、劳动生产率、管理尚存潜力，或销售、财务结构等达不到要求，那么用可保持增长率融资可能是外延型扩大再生产。     

浅谈化纤设备的营销策略

浅析我国目前机械制造业的现状，根据当前化纤设备的销售情况与发展趋势，阐述化纤设备的营销策略。     

A study of the validity of the Sales Comprehension Test and Sales Motivation Inventory in differentiating high and low production in life insurance selling.

"Sixty ordinary life insurance agent volunteers were obtained from 17 companies operating in Nebraska. All were experienced life insurance salesmen. The population was dichotomized unequally into 'successful' and 'unsuccessful' groups on the basis of insurance sold during the previous calendar year. All men completed the Sales Motivation Inventory and Sales Comprehenhion Test… . Scores of the two instruments, when combined, yielded a t significant at the .01 level." "These findings suggest that the Sales Motivation Inventory is capable of differentiating the more competent life insurance salesmen from the less competent life insurance salesmen in the geographical area covered, and under the circumstances of this study." 29 refs. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

网上营销战略初探

网上营销是企业市场营销的发展趋势,网络互动的特性使得网上营销与传统营销有很大的差异,因此需要根据网上营销的特点制定和实施网上营销战略。本文说明网上营销战略的核心是增进企业与客户之间的关系实施“软营销”。     

制造业中ERP销售管理系统的开发

系统集信息技术与先进的管理思想于一身，是现代企业的运行模式，反映时代对企业合理调配资源。最大化地创造社会财富的要求，成为企业在信息时代生存、发展的基石。以某公司销售管理信息系统为例．介绍制造业ERP中销售管理系统的开发和实施，从业务数据流和功能模块对系统进行分析，介绍3层体系结构的概念、特点及应用技术，并对所采用分布式多层结构系统模型作详细的分析说明。     

The effect of online reviews on product sales: A joint sentiment-topic analysis

This research examines the business impact of online reviews. It empirically investigates the influence of numerical and textual reviews on product sales performance. We use a Joint Sentiment-Topic model to extract the topics and associated sentiments in review texts. We further propose that numerical rating mediates the effects of textual sentiments. Findings not only contribute to the knowledge of how eWOM impacts product sales, but also illustrate how numerical rating and textual reviews interplay while shaping product sales. In practice, the findings help online vendors strategize business analytics operations by focusing on more relevant aspects that ultimately drive sales.     

Retail alcohol monopolies, underage drinking, and youth impaired driving deaths

OBJECTIVE: To explore associations of state retail alcohol monopolies with underage drinking and alcohol-impaired driving deaths. DATA: Surveys on youth who drank alcohol and binge-drank recently and their beverage choices; census of motor vehicle fatalities by driver blood alcohol level. METHODS: Regressions estimated associations of monopolies with under-21 drinking, binge drinking, alcohol-impaired driving deaths, and odds a driver under 21 who died was alcohol-positive. RESULTS: About 93.8% of those ages 12-20 who consumed alcohol in the past month drank some wine or spirits. In states with a retail monopoly over spirits or wine and spirits, an average of 14.5% fewer high school students reported drinking alcohol in the past 30 days and 16.7% fewer reported binge drinking in the past 30 days than high school students in non-monopoly states. Monopolies over both wine and spirits were associated with larger consumption reductions than monopolies over spirits only. Lower consumption rates in monopoly states, in turn, were associated with a 9.3% lower alcohol-impaired driving death rate under age 21 in monopoly states versus non-monopoly states. Alcohol monopolies may prevent 45 impaired driving deaths annually. CONCLUSIONS: Continuing existing retail alcohol monopolies should help control underage drinking and associated harms.     

包装策略与销售包装设计

围绕商品销售，探讨包装策略的内容及其与懈装设计的关系，指出销售包装设计械分为科学技术设计和促销设计两个方面，提出了从包装策略的角度来考虑销售包装设计的构思方法。