What drives smartwatch purchase intention? Perspectives from hardware,software, design,and value

Although wearable devices are popular in recent years, the market share of smartwatches is relatively low. The main goal of this research is to investigate the antecedents of the intention to purchase a smartwatch. This research develops a conceptual model and hypotheses based on the theory of reasoned action and perceived values from the perspectives of software, hardware, and aesthetic design. An online questionnaire was developed and distributed on popular websites to collect data, and 260 usable responses are collected from the potential users of the Apple Watch in Taiwan. The thirteen hypotheses were validated by using partial least squares (PLS) techniques. Among the antecedents of purchase intention in the model, the attitude towards using smartwatches was found to have the strongest direct effect. Among the factors of the attitude, design aesthetics have the most significant effect. The results also show that all of the factors about smartwatch attributes directly affected the related perceived values. However, social value and performance/quality value did not affect the intention. The model demonstrated relatively good explanatory power for purchase intention in the context of smartwatches. The proposed model can provide insights to smartwatch vendors to develop their new products and marketing strategies.     

Attendance at the 1954 convention.

"A total of 5,503 actually registered and it is estimated that at least 500 did not bother to go through the registration process… ." Of the registrants, 14.1% were fellows, 56.8% associates, 4.8% student journal members, .2% foreign affiliates, 19.9% nonmembers, 4.2% of unknown status. Geographically 9.5% were from the New England States, 52.3% from the Middle Atlantic, 7.3% Southeastern, 20.9% North Central, 3.8% South Central, 4.1% Western. The average length of stay was 5.7 days. 16.4% were listed as participants in the official program, 9.5% were officially attending committee meetings, 13.8% were engaged in employment activities, and the majority were doing none of these things. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

配色色彩邻接状态对配色美度影响的定量化研究

对3个相同面积的色块按不同的邻接关系进行配色时,得到的3种配色方案的美度进行了研究.对配色美度,采用心理物理学的方法进行了定量化研究,在实验数据分析的基础上,给出了配色色块的邻接状态与配色美度之间的定量化的关系.     

比较北欧、日本工业设计构建中国现代设计美学

通过对北欧、日本两大优秀设计文化的观察、比较,以及对中国自然资源环境和传统美学的观察,得出在全球化浪潮中构建中国现代意义的本土设计美学的价值和意义.并且这种建设活动应该在尊重我国自然环境、尊重民族传统美学观念;同时将本土传统和西方现代文化二者放在平等的立场上;进行从审美内核开始、而非从形式到形式的、"对冲互补"以求和谐的中国的、现代意义的设计美学构建.     

基于色彩调和理论的数控机床色彩评价研究

基于孟-斯宾瑟色彩调和理论对机床产品色彩设计评价环节进行研究,通过相关分析实验,求取美度公式的参数,建立针对机床产品的色彩调和新评价标准.并通过ICAID计算机辅助系统实现了色彩评价的整个过程.     

大众审美与工业设计的关系

论述了在大众文化已成为今天的主流文化情况下,"日常生活审美化"成为当代社会与文化的一个突出变化的条件下,工业产品的设计一方面要体现大众审美情趣,以满足消费者的审美需求,另一方面要提高人们的审美能力,以提升大众对工业设计的欣赏水平.     

Aesthetics and complexity in digital layout systems

Abstract

The layout of pages which carry information is the bread and butter of the graphic design profession. The rationale of what elements are chosen and where they are placed is based on tacit knowledge gained over a number of years of experience. The aesthetics associated with the overall finished design are often based on a style. Important elements of style are complexity and aesthetic value. In this paper I explore how various mathematical aesthetic functions can use complexity as an arousal enhancing or limiting mechanism in the application of layout designs.     

关于建筑美学的沉思

从哲学的高度对建筑美学的发展历史进行分析；阐明建筑观念、美学观念及美学研究的革命性转变，归纳出当代建筑美学的基本特征．