Exploring compatible facility colors and associated colors for outdoor recreational spaces

Many studies have demonstrated that people associate customary colors to buildings and facilities, and these colors significantly influence people's evaluations of the environment. However, whether customary colors also exist in the environments where building facilities have been installed is rarely discussed. Using correspondence analysis, this study explored the colors associated with five different outdoor recreational spaces (theme parks, national parks, recreational farms, riverside parks, and historic heritage sites) and fitted facility colors. The study acquired a valid sample of 103 college students and demonstrated that people judge colors in recreational spaces according to past experience and their impressions of the spaces. Hue, value, and saturation are not independent factors for color consideration; a color with a specific value and saturation is particularly suitable for some spaces. In addition, the color associated with an environment and the compatible color for facilities are not exactly the same. The possible factors that influence different environment colors and future research directions were also discussed. © 2015 Wiley Periodicals, Inc. Col Res Appl, 41, 424–432, 2016     

东北寒地建筑创作的适应与适度理念

针对当下东北寒地建筑创作在审美、功能与技术层面所出现的偏差，本文提出了以适应与适度为基点的东北寒地建筑创作理念。     

中庸理性——包装设计的方法论

从中庸理性整全观的角度,运用"中和"的方法,提出了适应新时代发展多层次要求的包装设计理念,即必须置身于人类生存的自然环境之中,探索绿色包装与适度包装之路,才能在产品策划、造型装潢、包装形式等层面实现合理包装.     

安阳市土地适宜性模糊评价

本文根据土地适宜性评价的要求和安阳市的具体情况，提出了评价单元划分方法，确定了评价因素和因素指标，将模糊数学方法引入土地适宜性评价，并对评价结果进行了分析．     

Blogging privacy management rule development: The impact of self-monitoring skills,concern for appropriateness,and blogging frequency

The current study utilized communication privacy management (CPM) theory to examine how individuals’ blogging privacy management rules are related to their communication-based personality dispositions (self-monitoring skills and concern for enacting socially appropriate interactions). The study also explored relationships between the same dispositions and blogging frequency. Overall, 356 bloggers completed an online survey instrument. Regression analysis provided support for both hypotheses. Bloggers with higher self-monitoring skills had a more private orientation towards their blogging privacy management practices. Bloggers’ CFA level was related to more public and open blogging permeability rules. High self-monitors and high CFA dispositions were positively related to blogging frequency. Implications of the study to current computer-mediated communication (CMC) theory and research are discussed.     

青少年反教育心理的透析及教育策略的探讨

大多数青少年生活在“四·二·一”家庭结构中 ,有的受溺爱、娇宠 ,有的遇“棍棒教育” ,又受市场经济的负面影响和多元文化思潮的冲击。在教育实践中 ,发现这些青少年难于“管教” ,不同程度上存在着反教育的心理现象 ,这种不健康的心理若遇外界的刺激 ,会向犯罪心理转化 ,这是广大教育工作者面临的一个新课题。本文试从青少年生活的教育环境着手 ,探究青少年形成反教育心理的原因 ,着力寻求防止和纠正青少年反教育心理的对策。青少年本是一个自然人 ,教育要回归自然 ,促进青少年健康成长。     

适宜型可持续设计初探——兼谈瑞典"生态村"实践

结合项目实践案例介绍和瑞典"生态村"案例考察,探讨了适宜型可持续生态策略,由此提出适宜型可持续生态策略对我国广大新农村建设的借鉴和意义。     

教学语言口语的响度和运用原则

课堂教学是一种传播活动，在教学活动中，教师应做到合理运用教学口语的响度，本借鉴了语音学与实验心理相关的内容，分析了教学口语的响度并以此确立适度的强度水平值。     

Cognitive and emotional differentiators for beer: An exploratory study focusing on “uniqueness”

The current explosion of micro-brewed beers has created a category that varies greatly in style, quality, ingredients, sensory attributes and brand images. To establish a niche in this market, brewers often differentiate their product through the tailoring of sensory characteristics of the beer or its brand image. However, many other consumer-based attitudinal and cognitive variables can be used to differentiate beers. These include perceived familiarity, novelty and situational appropriateness, as well as attitudinal and emotional product associations. In the present study, these variables were evaluated for their effectiveness in differentiating a variety of New Zealand beers. Two sets of 8 beers were evaluated by consumers (n = 203 beer enthusiasts) by: (i) classifying them for familiarity/novelty, (ii) answering attitudinal questions, (iii) assessing appropriateness for 15 common use situations and (iv) identifying emotional associations. Results showed each of the variables to be important differentiators. Although perceived familiarity and novelty were inversely related, familiarity better differentiated among the familiar beers, while novelty better differentiated the novel beers. Attitudinal data showed the most familiar beers to be “ordinary”, “boring” and “simple”, and those judged novel to be “unusual”, “intriguing”, and “complex”. In spite of this, “appealing” beers could be found among both the familiar and novel samples. Situational appropriateness data showed familiar beers to be appropriate for “casual” and “everyday” situations, while novel beers were most appropriate for “special occasions”. Lastly, emotion data showed the beers to differ along “active/passive” and “hedonic” dimensions, with familiar beers having passive emotional associations and novel beers having more active associations. In summary, this novel, consumer-based multi-faceted approach was extremely effective in differentiating among beers and provided useful insights for the identification of what may be considered “unique” beers.