感受“798”的现代艺术

本文通过论述798艺术区的历史沿革、798的文化概念以及发展趋势,让人们感受到这是一个活生生的工厂,同时也是一个生机勃勃的艺术区;而艺术展览的宣传海报,画廊、工作室的指示标牌,引人注目的雕塑作品,时髦的青年和穿梭往来的外国游客,一切又构成了极强的艺术和时尚氛围。少时记忆中的工厂环境与奇思幻想的艺术构思的组合,让人有种时空交错的感觉。     

标志创意之维——解码汉字的形、神、意

标志设计中的"汉字"作为视觉传达信息的原型,是设计师创意的思考之维。本文在分析典型标志的基础上,探讨了汉字字型的视觉信息功能,汉字字义的所指信息功能,以及汉字书写表现出来的审美意境,这三个创意的思考维度来解码标志设计的创意来源。     

汉字在招贴设计中的创意运用

汉字是中国的五千年智慧的结晶,包含了深厚的文化内涵和独特的创意的来源。汉字更是平面设计中不可缺少的重要元素,本文从汉字本身进行深层理解其图形的意味,结合一些经典大师的招贴设计来分析汉字在招贴中的创意运用和表现形式,总结出创意字体设计的基本条件。     

广告创意及发展趋势浅谈

广告创意绝不仅仅只是色块、图像、字体的简单排列组合,而是一门关于人性的学问。杰出的广告创意既不是一味追求对产品功效进行夸大,也不是运用艺术化的手法对产品进行空洞虚饰,而是需要建立在对消费者人性予以洞察、分析、研究的基础之上,实现广告信息的单纯化、清晰化、戏剧化,并最终使广告在消费者脑海中留下深刻而难以磨灭的印象。唯有如此,广告创意才真正的实现科学与艺术的完美结合,成为令人叫好叫座的经典。     

塑料在汽车设计领域中的应用和创新应用

纵观汽车的百年发展史,不难发现塑料在汽车制造和设计当中扮演的角色越来越重要。讨论塑料在汽车工业当中的应用,大概可以从两个方向入手,其一是基于改进传统制造工艺的应用,其二是塑料在未来汽车领域的应用前景开发。了解目前应用状况,以及国际范围内塑料领域应用的前沿动态,对促进和启迪我国汽车工业乃至塑料工业的蓬勃发展是十分重要的。     

现代服装广告的特点及常用的创意手法

服装广告作为服装企业推销产品和构筑品牌的重要手段之一,在企业的营销活动中处于重要地位。本文通过相关文献资料的阅读和服装广告案例的归纳总结,系统阐述了服装广告的特点及常用的创意手法。     

品牌——检验创意产业的重要标准

创意产业的生产过程是由文化到创意再到品牌的过程,就是文化通过创意形成品牌,并在品牌经营活动中获得经济效益的过程。创意产业生产过程的非物质性使我们很难以衡量实体产品的观念和方式衡量创意产业的产出。另一方面,创意产业与众多物质生产领域关系密切,对物质生产有直接而且十分显著的推动力,因此,必须选择一个对象,作为建立评价创意产业绩效的基础。这个对象就是"品牌"。     

考虑电动汽车集群时空能量可调控特性的交直流混合配电网紧急优化调度

针对交直流混合配电网存在强随机性分布式电源接入、电力电子变流器的过载能力受限的特点,提出了考虑电动汽车(EV)集群时空能量可调控特性的交直流混合配电网紧急优化调度方法。基于负荷在紧急状态下的响应特性差异建立紧急响应负荷模型,基于紧急优化调度的实际需要和EV集群中各单元的荷电状态、并离网状态差异性特点建立EV聚合商紧急调控模型;综合考虑调度单元的经济性与系统可靠性,建立紧急优化调度模型;基于改进的IEEE 33节点交直流混合配电网构建2种故障场景,基于最差净负荷功率曲线进行优化求解,并将EV集群与容量相当的传统储能的紧急优化调度结果进行对比,结果验证了所提方法的灵活性、有效性及经济优越性。     

How entrepreneurial practices balance art and business: Insights into creative entrepreneurship in the European film industry

Relying on the literature on tensions and contradictions and the theory of practice, coupled with the literature on creative industries, this study uncovers how creative entrepreneurs balance the tension between art and business and respond to other challenges of creative entrepreneurship. The multiple case studies method is adopted by examining founders, cofounders and main employees of European film production companies. We reveal the perception of creative entrepreneurs towards the relationship between art and business. We explore different organizational and industry-level challenges experienced by creative entrepreneurs and uncover the organizational practices they adopt to deal with the identified challenges. The research contributes to the phenomenon of creative entrepreneurship by introducing the practice perspective, to the literature on paradox and contradiction by exploring the micro-foundations of tensions and paradox responses in high-intensity situations and to practice-based studies by investigating a domain-specific practice theory and highlighting the agency of creative entrepreneurs in adapting practices necessary to deal with conflicting demands of creative entrepreneurship.     

Hybrid Catalyst Coupling Zn Single Atoms and CuNx Clusters for Synergetic Catalytic Reduction of CO2

Reverse water-gas shift (RWGS) reaction is the initial and necessary step of CO₂ hydrogenation to high value-added products, and regulating the selectivity of CO is still a fundamental challenge. In the present study, an efficient catalyst (CuZnN_x@C-N) composed by Zn single atoms and Cu clusters stabilized by nitrogen sites is reported. It contains saturated four-coordinate Zn-N₄ sites and low valence CuN_x clusters. Monodisperse Zn induces the aggregation of pyridinic N to form Zn-N₄ and N₄ structures, which show strong Lewis basicity and has strong adsorption for *CO₂ and *COOH intermediates, but weak adsorption for *CO, thus greatly improves the CO₂ conversion and CO selectivity. The catalyst calcined at 700 °C exhibits the highest CO₂ conversion of 43.6% under atmospheric pressure, which is 18.33 times of Cu-ZnO and close to the thermodynamic equilibrium conversion rate (49.9%) of CO₂. In the catalytic process, CuN_x not only adsorbs and activates H₂, but also cooperates with the adjacent Zn-N₄ and N₄ structures to jointly activate CO₂ molecules and further promotes the hydrogenation of CO₂. This synergistic mechanism will provide new insights for developing efficient hydrogenation catalysts.