手机产品交互设计与用户体验探析

运用交互设计和用户体验的基本概念、产品交互系统组成图解、用户体验四元素,结合手机产品设计的用户调查和列表分析,获得了手机产品交互设计和用户体验的最终评价,通过这一比较和探析的过程证明,交互设计是未来设计尤其是工业产品设计的努力的方向和目标,用户体验是设计的终极参照。     

Novel bulk modulus model to estimate stiffness in fluid power systems

A precise evaluation of the bulk modulus is essential for the efficient simulation and accurate design of hydraulic circuits. The compression and dissolution of air bubbles in hydraulic oil can affect the density as well as the effective bulk modulus during corresponding operation. To address this phenomenon, this study presents a novel model for the bulk modulus. The representation does not rely on the tangent or the secant definition of the bulk modulus, but on the assumption of compression as a polytropic process. The results are compared to various experimental studies, showing that the new model can properly reproduce the experimental data. In addition, a model based on new bulk modulus and a model based on a commercial software are used for the simulation of four-chamber cylinder in digital fluid power circuits. These simulations verify that the LMS model can be reliable though a discrepancy exists in reproducing the position of piston, which will be increased by time.     

Determinants of internal and external R&D offshoring: evidence from Spanish firms

This paper analyses the determinants of R&D offshoring of Spanish firms using information from the Panel of Technological Innovation. We find that being an exporter, international technological cooperation, continuous R&D engagement, applying for patents, being a foreign subsidiary, and firm size are factors that positively affect the decision to offshore R&D. In addition, we find that a lack of financing is an obstacle relatively more important for independent firms than for firms that belong to business groups. For these latter, we also obtain that the factors that influence the decision to offshore R&D differ depending on whether the firm purchases the R&D services within the group or through the market: a higher degree of importance assigned to internal sources of information for innovation as compared to market sources increases (decreases) the probability of R&D offshoring only through the group (market).     

Joint pricing and advertising strategy with reference price effect

Consumers are susceptible to reference price effects when they make purchase decisions for a certain product. Meanwhile, the sales price and advertisement are the determinable factors that have impact on consumers’ reference price which are also fundamental marketing strategies. Therefore, how to determine an appropriate sales price and advertising effort level to maximise firms’ profits is an essential task. A joint pricing and advertising problem for a monopolistic firm with consideration of reference price effect is investigated, where consumer demand rate is price-sensitivity and depends on the gap between the sales price and the reference price in consumers’ mind. An optimisation model is established to maximise the firm’s total profit by making a joint pricing and advertising strategy. The static and dynamic joint strategies are obtained by applying Pontryagin’s maximum principle. Results show that the dynamic strategies dominate the static ones. Furthermore, the dynamic pricing and dynamic advertising strategies are strategic complements. Additionally, the length of the sales period plays a key role in determining the superiority of the two dynamic strategies. Specifically, a relatively short sales period highlights the value of the dynamic advertising while a long sales period strengthens the function of the dynamic pricing.     

徽商文化在建筑与装饰设计中的体现

本文介绍了徽商形成的原因,分析了徽商文化的基本特征,重点论述在徽商私宅建筑与装饰的几种典型设计形式中体现出徽商文化影响的痕迹,并指出徽商中"贾而好儒"的思想是形成徽州建筑与装饰设计中典型形式出现的深层次原因。     

针织童装造型语言的形式和内容初探

针织童装造型语言和其他语言形式一样是语音和语义有机结合的系统,也就是形式和内容的统一。文章从语言学的角度来解读这个特殊的设计艺术语言的内容和形式,可以发现它有着语言的一般属性,同时也有针织童装造型特有的语言特征,它有着借鉴语言的理论基础,但也存在着自身形式的限制。也许从语言的角度阅读、诠释针织童装造型的理念,是更本色、更切入本质的对造型语言的传承和对人文本身的关怀。     

瞬间永恒——天津国庆彩车展演服装设计中的思考

人物展演服装设计,是天津国庆彩车整体设计系统中的重要组成部分。文章从主题设计、意象表现与造型特点等角度分析了天津国庆彩车中展演服装设计的特质与创意点,指出展演服装设计的关键在于准确定位,并以服装设计独特的艺术语言表述其它设计元素所不能表达的语意内涵。     

浅谈畲族服饰纹样的寓意与表达

论文从传承传统服饰文化的角度,通过了解畲族服饰纹样的寓意及视觉表述方式,分析其寓意及表达手法,使服饰纹样的寓意及表达方式在畲族传统审美文化探讨中有一个较为理性的地位;同时阐明畲族服饰纹样构成及寓意手法的分析与学习是传承中华民族文化的一个有意义部分。     

网络工程专业“双主线”教学体系构建

以天津工程师范学院网络工程专业为例,就专业人才培养方案的专业定位、理论及实践教学体系构建进行探讨,提出就业方向决定人才培养目标的自底向上的教学体系。同时,针对网络工程专业的发展,在教学体系中确定软硬两条主线以保证学生在专业知识上由浅入深的学习。     

我国童装设计的现状分析及应对策略初探

儿童的问题已经引起国人的日益关注,而我国童装业起步较晚,存在着各种问题,文章分析了我国童装设计中存在的主要问题及原因,在此基础上,结合童装的特点,提出了若干应对策略。