高校媒体公关存在的问题与对策研究

近年来,随着信息时代社会的日新月异,高等教育事业驶入快速发展的轨道,社会对高校的关注度越来越高,高校间的竞争越来越激烈,在这种生存环境下,如何加强高校和校外社会媒体的关系,扩大高校的社会形象和知名度,提高高校的品牌价值和竞争力,已经成为新时期摆在众多高校面前的一个崭新课题。本文将公共关系这一重要的现代理论嫁接在高等学校,以跨学科的眼光和思路来探讨当前高校媒体公关存在的问题,并提出相应的对策,希望对新形势下开展高校媒体公关提供一定的参考。     

圩区排涝模数计算方法研究

合理确定圩区排涝模数对于降低涝灾损失有重要意义。圩区内土地利用性质的不同,会导致产汇流机制和排涝标准的不同,但排涝模数的计算方法基本一致。本文根据圩区下垫面条件进行产汇流计算,入河流量扣除滞蓄量得到排涝模数,充分考虑到圩内河道的调蓄作用。以常熟市为例,对城镇圩区、农业圩区排涝模数进行计算,并分析了两种圩区不同的排涝要求对排涝模数计算方法的影响。     

我院大学生吸烟调查分析

不良的生活方式和个人行为对健康是一种“自我制造的危害”。吸烟有害世人皆知,然而,近年来吸烟大军更表现为年青化、女性化的特点,青年大学生们吸烟也较普遍,烟草危害在吸烟者身上表现也很明显,已给国家造成极大的疾病负担;青年大学生吸烟还有漫延之势,必须积极开设健康教育,传授保健知识,让他们自己起来同不良的生活习惯作斗争,同时,还必须制定有效的行政干预措施,才能把吸烟带来的毒害控制在最小范围。     

对市毛纺二厂中南楼倒塌的分析研究

本市第二毛纺厂中南楼是一幢三层四跨的纯框架结构，它在1976年7月28日的唐山地震中，结构遭受了严重的破坏．后经过加固，在同年的11月15日的宁河地震作用下，房屋全部倒塌，笔者利用平面杆系模型，对其结构进行弹塑性分析，以期得到影响该房屋倒塌的因素。     

Dante Cicchetti: Award for Distinguished Senior Career Contributions to Psychology in the Public Interest.

Provides the biography of Dante Cicchetti and announces that he has received the APA Award for Distinguished Senior Career Contributions to Psychology in the Public Interest (2004) for his seminal role in bridging theory, research, and practice by fostering the emergence and coalescence of the field of developmental psychopathology. A selected bibliography is also provided. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

企业内部公关与企业形象塑造

良好的企业形象是竞争取胜的利器，内部公关是塑造良好企业形象的根本手段。本文阐述了企业内部公关对塑造良好企业形象的重要意义，探讨了实施内部公关的主要途径。     

对某自动驾驶仪可靠性增长的试验研究

对某自动驾驶仪可靠性增长工作进行研究,提出了对现役机载电子设备可靠性增长的一些成功、可借鉴的经验。对增长试验过程中发现的问题和管理方面的不足之处,提出一些建议。     

Treatment of aggression for an adult diagnosed with schizophrenia at a public psychiatric hospital.

The effectiveness of a behavioral program to treat chronic aggression in an adult male individual diagnosed with schizophrenia at a public psychiatric hospital was evaluated. A behavioral plan was developed to provide the client with positive social interactions, social skills training, and positive reinforcement for prosocial behavior; no negative consequences were implemented. The number of aggressive acts declined with the introduction of the behavioral plan and ultimately remitted even without ongoing reinforcers. This article demonstrates the value of psychological intervention in treating aggression with a treatment-resistant client in an in-patient setting. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

The Strategic Control of Multiple Routes in Imitation of Actions.

The aim of this study was to bring to the surface the strategic use of imitative processes in the context of a 2-route model: (a) direct imitation, used in reproducing new, meaningless actions, and (b) imitation based on stored semantic knowledge of familiar meaningful actions. Three experiments were carried out with healthy participants who reproduced meaningful and meaningless actions within an established time limit. The study investigated 3 factors that could potentially affect the selection of processes used for imitation: (a) the composition of the experimental list (blocked or mixed presentation), (b) the presence-absence of instructions (Experiments 1 and 2), and (c) the relative proportions of the stimuli (Experiment 3). Overall, the results suggest that each of these factors influences the selection of imitative strategies in healthy individuals with temporarily reduced capacities, as happens in the case of brain-damaged patients. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Memory organization of action events and its relationship to memory performance.

Previous research yielded inconsistent results regarding the memory organization of self-performed actions. The authors propose that task performance changes the very basis of memory organization. Enactment during study and test (Experiment 1) yielded stronger enactive clustering (based on motor-movement similarities), whereas verbal encoding yielded stronger conceptual clustering (based on semantic-episodic similarities). Enactment enhanced memory quantity and memory accuracy. Both measures increased with enactive clustering under self-performance instructions but with conceptual clustering under verbal instructions. Enactment only during study (Experiment 2) or only during testing (Experiment 3) also enhanced enactive clustering. It is proposed that different conditions affect the relative salience of different types of memory organization and their relative contribution to recall. (PsycINFO Database Record (c) 2010 APA, all rights reserved)