浅析广告创意产生的过程

文章将广告创意的产生分为准备、分析、顿悟和评估四个阶段,针对每个阶段的工作重点、工作方法进行阐述,涉及到多种思维方式和创意技巧,旨在说明创意不能仅靠天赋,更应源于科学的方法和步骤。     

人机界面可用性测试与评估研究综述

介绍并评述人机界面可用性的定义、可用性测试与评估的指标及方法。学术界对于可用性的内涵已基本达成共识,但大多针对不同界面选取不同的测试与评估指标及权重,测试与评估方法也大都停留于主观评价,还未能深入探讨用户与系统交互过程中的内在心理机制。     

Investigating the validity of subjective workload rating (NASA TLX) and subjective situation awareness rating (SART) for cognitively complex human–machine work

Subjective workload and situation awareness measures, such as the NASA task load index (TLX) and the situational awareness rating technique (SART), are frequently used in human–system evaluation. However, the interpretation of these ratings is debated. In this study, empirical evidence for the measures' theoretical assumptions was investigated by comparing operators' ratings collected immediately after performing a scenario and ratings collected after operators' acquisition through a video review of the scenario, knowledge of actual system states. Eighteen licensed control room operators participated in the simulator study, running 12 relatively challenging scenarios. It was found that the interpretation of TLX items involving introspection remained stable after operators acquired factual scenario knowledge, while the interpretation of items involving the perception of external events, such as situation awareness and performance, depended on the operators' scenario knowledge. The result shows that operators’ ratings could discriminate between mental effort, performance, frustration, and situation awareness. No clear evidence for the SART index as a measure of situation awareness was found. Instead, a subjective situation awareness measure developed for this study was distinct from workload and related to operator performance, showing that this type of measure warrants future investigation of its validity. The study findings help in developing measurement procedures and interpreting subjective measures. Finally, the study reveals that informing operators about the scenario can provide useful subjective ratings of situation awareness and performance. Future research should include procedures for how to inform participants adequately and efficiently in subjective assessments.     

基于视差与分层渲染的立体显示效果评价研究

本文在充分分析国内外立体显示技术评价方法的基础上,提出了利用视差和分层渲染的方法进行立体显示效果的评价,结果表明其对于自由立体显示评价可以得到较明确的分析结果,最后对研究前景进行了必要的探讨。     

基于Web构架的软件质量评估工具的设计和实现*

设计并实现了一个基于Web的软件质量评估工具,该工具使用层次分析法和模糊综合评价定量地对软件质量进行评价。讨论了该工具的软件构架选择、系统分析、系统设计,包括存储结构、数据库结构,以及XML文件格式等,给出了工具实现的关键算法。     

Developing a talent training model related to chemical process safety based on interdisciplinary education in China

While chemical industrial development in China is growing rapidly, the corresponding safety training resources remain inadequate, which may often lead to increased risk of chemical accidents. These accidents are often associated with the negligence of safety management, poor safety hazard awareness, and lack of safety practice. In order to alleviate these prominent risk factors in chemical industries in China, our study develops a talent training model related to chemical process safety. First, we propose an approach for establishing the “talent training model” related to chemical process safety, consisting of three steps: analyzing the current status and existing problems of talent training related to chemical process safety, determining the theoretical basis and training objectives for developing interdisciplinary talents, and designing a new talent training model. Second, we establish a talent training model using the proposed method, which includes a comprehensive curriculum system, a diversified teaching pattern, and a quintuple evaluation method. Furtherly, we determine the expected outcomes of the talent training model. The research results provide an innovative chemical process safety training method that is applicable nationwide, also it works as a reference for other rapidly developing countries in the chemical process industry to improve safety within the chemical industry.     

在线化工设备疲劳分析专家系统的研究

运用应力分析、疲劳分析的理论，综合专家学者的知识和经验，针对现代化大型联合企业技术管理的现状，提出了建立在线化工设备及管道安全评定中疲劳分析的专家系统方法，并编制了初级的软件。用简化试验来模拟一条高温高压蒸汽管线的疲劳裂纹扩展，并用之考评本软件。     

Direct measures of digital information processing and communication skills in primary education: Using item response theory for the development and validation of an ICT competence scale

In the past decade, several studies have measured ICT competences from the perspective of ICT self-efficacy. Such indirect measurements tend to have validity problems, as they depend on the pupils' ability to judge their own ICT competences. This study outlines the development of a performance-based digital test and the validation of a direct measure of ICT competence through the use of item response theory (IRT). More specifically, the test and the developed measure focus on primary-school pupils' proficiency in digital information processing and communication. 56 Items were administered to 560 pupils at the end of their primary-school education (age between 10.79 and 13.85 years old). The items were controlled for dimensionality, model-data fit, local item dependence and monotonicity. The final measure contains 27 items that refer to retrieving and processing digital information, and communication with a computer. The results indicate that the instrument is particularly reliable for low and median ability levels. Further refinement and possible future use of the instrument is discussed.     

Language independent search in MediaEval's Spoken Web Search task

In this paper, we describe several approaches to language-independent spoken term detection and compare their performance on a common task, namely “Spoken Web Search”. The goal of this part of the MediaEval initiative is to perform low-resource language-independent audio search using audio as input. The data was taken from “spoken web” material collected over mobile phone connections by IBM India as well as from the LWAZI corpus of African languages. As part of the 2011 and 2012 MediaEval benchmark campaigns, a number of diverse systems were implemented by independent teams, and submitted to the “Spoken Web Search” task. This paper presents the 2011 and 2012 results, and compares the relative merits and weaknesses of approaches developed by participants, providing analysis and directions for future research, in order to improve voice access to spoken information in low resource settings.