Online hot selling period and its impact on e-retailer’s pricing strategies

The express delivery industry is often overloaded in some hot online selling seasons, which causes consumers’ dissatisfaction. Under such a circumstance, the e-retailer can utilise two opposite strategies, i.e. to set-up either a low price with a pre-announced markdown pricing (PMDP) strategy, or a high price with a pre-announced markup pricing (PMUP) strategy for the hot selling period. As both the prices and the express service quality are different between the regular period and the hot selling period, consumers can strategically choose their purchase time, which will in turn influences the e-retailer’s pricing strategy. To investigate under what condition one pricing strategy will dominate the other, we propose a two period pricing model in which the selling season are divided into regular and hot selling period, and all consumers are assumed to be strategic. The e-retailer determines the prices over the two kinds of periods to maximise its profit. The comparison shows that a PMUP (resp. PMDP) strategy is preferred when the overloading degree in the hot selling period is slight (resp. heavy). Furthermore, we extend our model by incorporating the competition of traditional retailers.     

网络传销案的证据鉴定与分析

本文首先分析了一起网络传销案的证据鉴定工作,基于此鉴定分析结果和数据,探讨了此类型违法犯罪的特点和打击这类违法犯罪中产生的难题,文章最后给出了打击这类犯罪的几种措施。     

C2C电子商务企业竞争力研究

伴随着互联网的发展,电子商务逐渐进入我们的经济生活中。作为网络经济的产物,电子商务企业与传统企业在竞争优势上存在巨大差异。面对着日益激烈的竞争,电子商务企业如何保持核心竞争力优势对企业的生存尤为重要。本文聚焦于C2C领域,并以淘宝网为例,尝试从企业核心竞争力的角度诠释电子商务企业与传统企业竞争优势的差异和竞争力培养的着力点。     

电子商务环境下中小企业产品报价系统研究

分析了电子商务环境下中小企业实行产品报价系统的必要性,为解决产品报价系统使用复杂、成本昂贵的问题,开发了一套满足中小企业要求的产品报价系统。阐述了该报价系统的体系结构,介绍了客户管理和报价管理模块,描绘了产品报价的具体流程,提出了系统实现的具体方法。     

The moderating effects of gender on e-commerce systems adoption factors: An empirical investigation

For e-commerce designers and human–computer interaction researchers, electronic commerce (e-commerce) systems adoption factors and the moderating effects of gender are important topics. Even though there are research endeavors to explain e-commerce systems adoption, one of the main questions to be answered is regarding the normative and affective factors based on the theory of reasoned action and self-determination theory. In this paper, social norms, perceived enjoyment, and their relationships to intention to adopt an e-commerce system are tested (n = 322). Furthermore, the moderating effects of gender are tested based on the sociolinguistic literature. As expected, the influence of social norms is stronger in the female group while the influence of enjoyment is stronger in the male group. Theoretical and practical implications of these findings are discussed in the paper.     

PHP在电子商务网站实验课程中的应用

目前高校广泛存在电子商务技能培养与就业需求脱离的现象。基于现阶段电子商务网站建设课程实验体系,进行分析并提出使用PHP结合Dreamweaver对其进行补充和完善。     

电子商务中数据挖掘技术的应用研究

随着电子商务的普及和数据挖掘技术的发展,将数据挖掘技术应用到电子商务中可以解决电子商务中数据量庞大的问题,从而获得真正有价值的信息。文章简要的介绍了电子商务以及数据挖掘的概念,并针对电子商务中所使用到的分类、聚类分析、关联规则挖掘、序列模式分析等主要数据挖掘技术进行了详细的分析,这些数据挖掘技术的使用可以帮助企业节省开支,细分市场,规划网站以及制定合理的营销策略,从而促使电子商务能更好、更快的进行。     

电子商务专业实践教学体系构建与实施的研究

实践教学是高等教育的重要组成部分,是培养学生动手能力和创新能力的重要的环节。本文确立了电子商务专业实践教学的总体目标是"知业—专业—创业",并对如何构建相对完整的新型电子商务专业实践教学体系进行研究和探讨。     

基于信任模型的协同过滤推荐算法

提出一种基于信任机制的协同过滤推荐算法,其中,直接信任度基于共同评价项目得出,推荐信任度通过对项目的预测得出。借鉴社会网络中人与人之间的信任评价方法,使用户之间的相似度计算更加准确,从而为目标用户提供更好的推荐结果。实验结果表明,该模型提高了信任度预测的准确性及系统的推荐质量。     

P2P环境下电子商务信任评估机制研究

为了解决P2P环境下电子商务安全问题,在深入研究P2P环境下电子商务信任模型的基础上,针对传统信任模型不足的问题,提出了一种利用哈希函数将加入群的节点随机地分配到各个群的方法,降低了节点共谋攻击的危险。考虑到当一个节点偶尔提供一次恶意服务时,并不能证明是恶意节点,只需要给节点警告。引入了交易时间和交易规模、交易次数等因素来进行信任值的计算,利用惩罚项来限制交易节点提供恶意服务。节点的信任值很大程度上依靠同群节点和有外连接的群的节点来进行评估,仿真实验结果表明,该方法可以更加准确地评估节点的信任值,保证了网络的性能。