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11.
Sebastiano Battiato Giovanni Maria Farinella Giovanni Giuffrida Catarina Sismeiro Giuseppe Tribulato 《Multimedia Tools and Applications》2009,42(1):5-30
Traditionally, direct marketing companies have relied on pre-testing to select the best offers to send to their audience.
Companies systematically dispatch the offers under consideration to a limited sample of potential buyers, rank them with respect
to their performance and, based on this ranking, decide which offers to send to the wider population. Though this pre-testing
process is simple and widely used, recently the industry has been under increased pressure to further optimize learning, in
particular when facing severe time and learning space constraints. The main contribution of the present work is to demonstrate
that direct marketing firms can exploit the information on visual content to optimize the learning phase. This paper proposes
a two-phase learning strategy based on a cascade of regression methods that takes advantage of the visual and text features
to improve and accelerate the learning process. Experiments in the domain of a commercial Multimedia Messaging Service (MMS)
show the effectiveness of the proposed methods and a significant improvement over traditional learning techniques. The proposed
approach can be used in any multimedia direct marketing domain in which offers comprise both a visual and text component.
Sebastiano Battiato was born in Catania, Italy, in 1972. He received the degree in Computer Science (summa cum laude) in 1995 and his Ph.D in Computer Science and Applied Mathematics in 1999. From 1999 to 2003 he has lead the “Imaging” team c/o STMicroelectronics in Catania. Since 2004 he works as a Researcher at Department of Mathematics and Computer Science of the University of Catania. His research interests include image enhancement and processing, image coding and camera imaging technology. He published more than 90 papers in international journals, conference proceedings and book chapters. He is co-inventor of about 15 international patents. He is reviewer for several international journals and he has been regularly a member of numerous international conference committees. He has participated in many international and national research projects. He is an Associate Editor of the SPIE Journal of Electronic Imaging (Specialty: digital photography and image compression). He is director of ICVSS (International Computer Vision Summer School). He is a Senior Member of the IEEE. Giovanni Maria Farinella is currently contract researcher at Dipartimento di Matematica e Informatica, University of Catania, Italy (IPLAB research group). He is also associate member of the Computer Vision and Robotics Research Group at University of Cambridge since 2006. His research interests lie in the fields of computer vision, pattern recognition and machine learning. In 2004 he received his degree in Computer Science (egregia cum laude) from University of Catania. He was awarded a Ph.D. (Computer Vision) from the University of Catania in 2008. He has co-authored several papers in international journals and conferences proceedings. He also serves as reviewer numerous international journals and conferences. He is currently the co-director of the International Summer School on Computer Vision (ICVSS). Giovanni Giuffrida is an assistant professor at University of Catania, Italy. He received a degree in Computer Science from the University of Pisa, Italy in 1988 (summa cum laude), a Master of Science in Computer Science from the University of Houston, Texas, in 1992, and a Ph.D. in Computer Science, from the University of California in Los Angeles (UCLA) in 2001. He has an extensive experience in both the industrial and academic world. He served as CTO and CEO in the industry and served as consultant for various organizations. His research interest is on optimizing content delivery on new media such as Internet, mobile phones, and digital tv. He published several papers on data mining and its applications. He is a member of ACM and IEEE. Catarina Sismeiro is a senior lecturer at Imperial College Business School, Imperial College London. She received her Ph.D. in Marketing from the University of California, Los Angeles, and her Licenciatura in Management from the University of Porto, Portugal. Before joining Imperial College Catarina had been and assistant professor at Marshall School of Business, University of Southern California. Her primary research interests include studying pharmaceutical markets, modeling consumer behavior in interactive environments, and modeling spatial dependencies. Other areas of interest are decision theory, econometric methods, and the use of image and text features to predict the effectiveness of marketing communications tools. Catarina’s work has appeared in innumerous marketing and management science conferences. Her research has also been published in the Journal of Marketing Research, Management Science, Marketing Letters, Journal of Interactive Marketing, and International Journal of Research in Marketing. She received the 2003 Paul Green Award and was the finalist of the 2007 and 2008 O’Dell Awards. Catarina was also a 2007 Marketing Science Institute Young Scholar, and she received the D. Antonia Adelaide Ferreira award and the ADMES/MARKTEST award for scientific excellence. Catarina is currently on the editorial boards of the Marketing Science journal and the International Journal of Research in Marketing. Giuseppe Tribulato was born in Messina, Italy, in 1979. He received the degree in Computer Science (summa cum laude) in 2004 and his Ph.D in Computer Science in 2008. From 2005 he has lead the research team at Neodata Group. His research interests include data mining techniques, recommendation systems and customer targeting. 相似文献
Giuseppe TribulatoEmail: |
Sebastiano Battiato was born in Catania, Italy, in 1972. He received the degree in Computer Science (summa cum laude) in 1995 and his Ph.D in Computer Science and Applied Mathematics in 1999. From 1999 to 2003 he has lead the “Imaging” team c/o STMicroelectronics in Catania. Since 2004 he works as a Researcher at Department of Mathematics and Computer Science of the University of Catania. His research interests include image enhancement and processing, image coding and camera imaging technology. He published more than 90 papers in international journals, conference proceedings and book chapters. He is co-inventor of about 15 international patents. He is reviewer for several international journals and he has been regularly a member of numerous international conference committees. He has participated in many international and national research projects. He is an Associate Editor of the SPIE Journal of Electronic Imaging (Specialty: digital photography and image compression). He is director of ICVSS (International Computer Vision Summer School). He is a Senior Member of the IEEE. Giovanni Maria Farinella is currently contract researcher at Dipartimento di Matematica e Informatica, University of Catania, Italy (IPLAB research group). He is also associate member of the Computer Vision and Robotics Research Group at University of Cambridge since 2006. His research interests lie in the fields of computer vision, pattern recognition and machine learning. In 2004 he received his degree in Computer Science (egregia cum laude) from University of Catania. He was awarded a Ph.D. (Computer Vision) from the University of Catania in 2008. He has co-authored several papers in international journals and conferences proceedings. He also serves as reviewer numerous international journals and conferences. He is currently the co-director of the International Summer School on Computer Vision (ICVSS). Giovanni Giuffrida is an assistant professor at University of Catania, Italy. He received a degree in Computer Science from the University of Pisa, Italy in 1988 (summa cum laude), a Master of Science in Computer Science from the University of Houston, Texas, in 1992, and a Ph.D. in Computer Science, from the University of California in Los Angeles (UCLA) in 2001. He has an extensive experience in both the industrial and academic world. He served as CTO and CEO in the industry and served as consultant for various organizations. His research interest is on optimizing content delivery on new media such as Internet, mobile phones, and digital tv. He published several papers on data mining and its applications. He is a member of ACM and IEEE. Catarina Sismeiro is a senior lecturer at Imperial College Business School, Imperial College London. She received her Ph.D. in Marketing from the University of California, Los Angeles, and her Licenciatura in Management from the University of Porto, Portugal. Before joining Imperial College Catarina had been and assistant professor at Marshall School of Business, University of Southern California. Her primary research interests include studying pharmaceutical markets, modeling consumer behavior in interactive environments, and modeling spatial dependencies. Other areas of interest are decision theory, econometric methods, and the use of image and text features to predict the effectiveness of marketing communications tools. Catarina’s work has appeared in innumerous marketing and management science conferences. Her research has also been published in the Journal of Marketing Research, Management Science, Marketing Letters, Journal of Interactive Marketing, and International Journal of Research in Marketing. She received the 2003 Paul Green Award and was the finalist of the 2007 and 2008 O’Dell Awards. Catarina was also a 2007 Marketing Science Institute Young Scholar, and she received the D. Antonia Adelaide Ferreira award and the ADMES/MARKTEST award for scientific excellence. Catarina is currently on the editorial boards of the Marketing Science journal and the International Journal of Research in Marketing. Giuseppe Tribulato was born in Messina, Italy, in 1979. He received the degree in Computer Science (summa cum laude) in 2004 and his Ph.D in Computer Science in 2008. From 2005 he has lead the research team at Neodata Group. His research interests include data mining techniques, recommendation systems and customer targeting. 相似文献
12.
13.
Angular Dependence of Exchange Bias and Magnetization Reversal Controlled by Electric‐Field‐Induced Competing Anisotropies 下载免费PDF全文
14.
Reasoning about change is a central issue in research on human and robot planning. We study an approach to reasoning about action and change in a dynamic logic setting and provide a solution to problems which are related to the Frame problem. Unlike most work on the frame problem the logic described in this paper is monotonic. It (implicitly) allows for the occurrence of actions of multiple agents by introducing non-stationary notions of waiting and test. The need to state a large number of frame axioms is alleviated by introducing a concept of chronological preservation to dynamic logic. As a side effect, this concept permits the encoding of temporal properties in a natural way. We compare the relative merits of our approach and non-monotonic approaches as regards different aspects of the frame problem. Technically, we show that the resulting extended systems of propositional dynamic logic preserve (weak) completeness, finite model property and decidability. 相似文献
15.
Khalida Inayat Noor Sarfraz Nawaz Malik 《Computers & Mathematics with Applications》2011,62(1):367-375
The aim of this paper is to generalize the conic domain defined by Kanas and Wisniowska, and define the class of functions which map the open unit disk E onto this generalized conic domain. A brief comparison between these conic domains is the main motivation of this paper. A correction is made in selecting the range interval of order of conic domain. 相似文献
16.
The subject of this paper is the direct identification of continuous-time autoregressive moving average (CARMA) models. The topic is viewed from the frequency domain perspective which then turns the reconstruction of the continuous-time power spectral density (CT-PSD) into a key issue. The first part of the paper therefore concerns the approximate estimation of the CT-PSD from uniformly sampled data under the assumption that the model has a certain relative degree. The approach has its point of origin in the frequency domain Whittle likelihood estimator. The discrete- or continuous-time spectral densities are estimated from equidistant samples of the output. For low sampling rates the discrete-time spectral density is modeled directly by its continuous-time spectral density using the Poisson summation formula. In the case of rapid sampling the continuous-time spectral density is estimated directly by modifying its discrete-time counterpart. 相似文献
17.
On the design of ILC algorithms using optimization 总被引:10,自引:0,他引:10
Iterative learning control (ILC) based on minimization of a quadratic criterion in the control error and the input signal is considered. The focus is on the frequency domain properties of the algorithm, and how it is able to handle non-minimum phase systems. Experiments carried out on a commercial industrial robot are also presented. 相似文献
18.
《国际计算机数学杂志》2012,89(5):1040-1056
This paper presents a new technique for computed tomography that is based on moment reconstruction. The proposed technique employs the Fourier and Haar coefficients for spectral and spatial moment-based image analyses, respectively. It provides a new approach to the problem of tomographic image reconstruction, where an X-ray image is obtained from a set of line projections. The experimental evaluation includes reconstructions of standard tomographic images in the presence of blur, caused by uniform linear motions. The results lead to the conclusion that the proposed method is more selective, efficient and robust. Another issue considered is the noise associated with normal transmission. 相似文献
19.
《Ergonomics》2012,55(10):1266-1277
Workers in physically demanding occupations (PDOs) are frequently subjected to physical selection tests. To avoid legal ramifications, workplaces must be able to show that any personnel selection procedures reflect the inherent requirements of the job. A job task analysis (JTA) is fundamental in determining the work tasks required for employees. To date, there are no published instructions guiding PDO researchers on how to conduct job task analyses. Job task analysis research for non-PDOs offers some insight into the expected reliability and validity of data obtained on the most prevalent task domains in job analysis (importance, frequency, time spent and difficulty). This review critiques such research, and the existing published material on JTA of PDOs, and provides recommendations for future research and practice. Practitioner Summary: There are no published guidelines for physically demanding occupation (PDO) researchers conducting job task analysis (JTA). Given the legal consequences of improperly conducted JTA, scientifically valid instructions for JTA practitioners are required. This review critiques existing research which analyses reliabilities of JTA data, and provides guidelines for PDO researchers conducting JTA. 相似文献
20.
采用磁控溅射法制备了PST薄膜,讨论了其制备工艺并着重对其电滞回线进行了测试分析.从测试结果来看,其饱和极化强度Ps典型值为19.0μC/cm2,剩余极化强度为6.6μC/cm2,矫顽场强为16 kV/cm,热释电系数为10-4量级.表明所制备的PST薄膜具有较好的铁电性能. 相似文献