新加坡电器产品市场准入制度研究

本文详细介绍了有关电器产品进入新加坡市场的最新准入要求,相关的法律法规以及获得安全认证的工作程序和认证机构的信息,以便更好指导中国的出口产品能够符合新加坡的强制性安全要求,顺利获得注册,促进国际贸易。     

Urban identity policies in Berlin: From critical reconstruction to reconstructing the Wall

After the fall of the Iron Curtain, the East-Central European cities had to re-invent themselves to quickly adapt to a globalising world. Urban identity production policies were usually geared to connect to a chosen pre-socialist “Golden Age”, ignoring the socialist past as a simple disturbance of a “normal” development path. This story the cities were to tell, however, frequently conflicted with the socio-economic realities of a rather unsmooth transformation process, making the socialist past part of the urban identity. In the case of Berlin, a post-socialist and at the same time a post-western-stronghold city, urban identity production is bound to be more complicated than anywhere else. After the failure of the policy to “critically reconstruct” the cosmopolitan metropolis of the 1920s and thus erasing the past of the divided city, policies developed in the run-up to the 20th anniversary of the fall of the Wall aim at turning the Cold War past into a central element of the story that is to support its urban identity, notably leading to the comprehensive re-emergence of the Berlin Wall in the cityscape. This policy – unmatched in other East-Central European cities – has its origins in a historic struggle for identity, leading to the questionable attempt to make “change” the main story Berlin is to tell. This theme however – in conjunction with the reconstructed Wall as image brand – may fall short of creating an urban identity accepted by large population parts.     

Divine Living: Marketing and Selling Churches as Lofts in Toronto,Canada

In recent years, a growing number of churches no longer used by religious groups have been converted to loft housing. Church lofts offer consumers heritage architecture and unique aesthetics, elements that distinguish these spaces in the housing market. In order to sell converted churches as viable homes, however, developers and their marketing teams deploy a variety of marketing strategies. Through an analysis of advertising media in Toronto, Ontario, in this paper, I show how former churches are repackaged and promoted with a heritage identity that fits a normative ideal of upscale loft living. In particular, I analyse three central marketing themes: the reinvention of a church to a house and home, the production of identity through place names and the representation of church lofts in the urban landscape. Woven together, these themes rewrite a building’s religious past and legitimize an emerging housing market that makes use of built religious heritage.     

徐州市英语培训市场调查分析

本文运用市场调查方法,对徐州市英语培训市场宏观环境因素及市场需求现状进行调查;分析徐州市英语培训需求市场的现状、特征,并对市场需求趋势做出预测。     

Advertising an event

The paper considers a problem of how to minimize advertising costs to sell seats for a particular event, for instance, a sports game, a rock concert or a ballet performance. We take into consideration a word-of-mouth effect, which means that people buying a ticket tell their friends about it, so that advertising is unnecessary to inform those people.The problem is one of optimal control and the number of seats sold and the advertising effort of the organizers are the state and control variables, respectively. We show that, besides being dependent on the cost and revenue parameters, the optimal advertising policy is also affected by the length of the planning period and the relation between the number of seats and the total number of potential attendees.     

实施CRM打造营销新策略

客户关系管理是一种适应新经济时代发展要求的营销管理哲学和策略。文章探讨了客户关系管理的发展由来和内涵,阐述了客户关系管理在竞争中的意义,提出了企业有效实施客户关系管理系统的措施及注意事项。     

用现代营销理念看加油站的产品策略

产品的概念是一个由３个层次组成的综合概念,加油站的产品亦如此。为提高加油站的竞争能力,必须认真对待这３以次,特别是附加层次,树立信誉品牌和服务第一的观点。     

电子商务领域内潜在客户的识别方法

对于电子商务领域内的企业而言,其潜在客户可从浏览本企业站点的参观者中确定.本文针对电子商务领域内企业潜在客户确定问题,根据该类企业甄选潜在客户的途径和特点,运用可能性理论,提出了一种有效而方便的潜在客户识别与选择的方法,为该类企业选择理想的潜在客户提供理论依据.最后给出一个算例.     

电力营销决策支持系统的设计

本文对当前电力营销管理信息系统存在的问题进行探讨,通过对相关软件平台、技术难点的分析,提出了以大型数据库系统和商业智能系统为基础平台开发电力营销决策支持系统设计方案,讨论了系统的功能和实现.