体验营销模式主导下的情感化设计

体验营销模式已经变的越来越重要,人们开始意识到体验的意义及其将带来的体验价值。设计师在关注产品的功能性,人性化,及产品使用效率的同时,也需要关注到消费者在体验产品使用过程中的情感需求,通过情感化设计,提高消费者在消费过程及产品使用过程中的多维信息反馈,从而建立忠实的顾客群体。     

Advertising an event

The paper considers a problem of how to minimize advertising costs to sell seats for a particular event, for instance, a sports game, a rock concert or a ballet performance. We take into consideration a word-of-mouth effect, which means that people buying a ticket tell their friends about it, so that advertising is unnecessary to inform those people.The problem is one of optimal control and the number of seats sold and the advertising effort of the organizers are the state and control variables, respectively. We show that, besides being dependent on the cost and revenue parameters, the optimal advertising policy is also affected by the length of the planning period and the relation between the number of seats and the total number of potential attendees.     

Optimal pricing, lot-sizing and marketing planning in a capacitated and imperfect production system

In the classical economic production quantity (EPQ) problem demand is considered to be known in advance. However, in the real-world, demand of a product is a function of factors such as product’s price, its quality, and marketing expenditures for promoting the product. Quality level of the product and specifications of the adopted manufacturing process also affect the unit product’s cost. Therefore, in this paper we consider a profit maximizing firm who wants to jointly determine the optimal lot-sizing, pricing, and marketing decisions along with manufacturing requirements in terms of flexibility and reliability of the process. Geometric programming (GP) technique is proposed to address the resulting nonlinear optimization problem. Using recent advances in optimization techniques we are able to optimally solve the developed, highly nonlinear, mathematical model. Finally, using numerical examples, we illustrate the solution approach and analyze the solution under different conditions.     

基于主成分信息扩散法的企业市场营销风险预警分类器设计方法

本文提出了营销风险预警指标体系设计方法,给出了应用主成分分析法将原始风险预警指标体系浓缩为主成分指标体系的算法,设计了基于信息扩散理论的警度信号识别分类器。该分类器将主成分指标信息扩散到风险所有可能发生点上,其输入是浓缩后的主成分指标数据、而输出是期望的警度信号向量。基于该分类器,提出其虚警和误警概率的计算方法。由于主成分分析法的强浓缩性,因此本分类器具有处理高维预警指标体系的能力。     

金融危机形势下实现自动化仪器仪表产业发展的对策研究

2008年以美国次级贷款危机引发的金融危机迅速向全球蔓延，给全球实体经济带来较大负面冲击。本文通过分析国际金融危机对我国仪器仪表行业造成的不利影响以及我国政府为应对金融危机所采取的重大措施带来的发展机遇，结合国内自动化仪器仪表行业实际情况，研究探索如何克服宏观经济环境不利因素的影响。本文从提高认识增强信心、强化企业内部管理提高竞争力、及时调整营销策略主动适应市场、加大科技开发提升自主创新能力和加强对外开放交流合作等方面，阐述了实现自动化仪器仪表产业持续发展的对策和措施。     

建筑钢结构无损检测技术在中国

钢结构建筑以其抗震、节能、环保、资源再利用、工厂化生产等方面的优势,成为21世纪的建筑发展方向。给保障建筑质量的无损检测技术带来了新的发展机遇。介绍建筑用钢结构无损检测技术的发展历程、应用技术、检测标准、市场需求以及人员培训等概况,揭示出钢结构无损检测事业的广大发展空间。     

铝塑复合管的应用性

本文介绍了铝塑复合管的优缺点,及其与各种建筑给水用塑料管材的性能比较。根据有关国内外信息资料,通过分析对铝塑管在国内应用情况及近期市场需求作出了评估     

群体AHP模式下成品油营销指标分析

成品油营销通过判断、适应、改变影响营销结果的因素,利用正确的营销手段,达到营销目的。分析了成品油营销的综合评价指标体系,利用群体AHP模型分析计算各指标权重并进行综合评判,对影响成品油营销的各指标体系进行最终排序,得出其中的关键指标,有利于对营销活动进行整体的控制和改进。     

Marketing the MIS

The promise of management information systems has not yet been realized; low utilization rates by line decision-makers may be one cause. This paper suggests that the effort of marketing the MIS is as important as the work of both the MIS design and implementation phases combined. Various MIS “markets” are segmented, and marketing mix strategies which could encourage greater MIS usage are developed. An application of these marketing strategies for an advanced MIS is provided as an illustration.     

我国空分设备产业市场结构分析

简述了我国空分设备市场竞争的现状,分析了我国空分设备产业市场结构,指出我国空分设备市场存在的问题和影响市场结构的原因,提出了规范市场结构和改善市场绩效的建议。