国外绿色电价项目及对我国的启示

绿色电价项目是促进可再生能源发展的一种市场化手段。本文分析了绿色电价项目的内涵及意义,介绍了绿色电价项目在美国的现状、项目类型和价格形式及相关案例,认为开展绿色电价项目是实现低碳经济的有益尝试,但在开展相关项目时需重视价格和市场营销的作用,同时电网企业要积极做好准备工作。     

Protection Against Assuming the Wrong Degree in Polynomial Regression

Componentrplus-residual plots, plots of the estimated effect of each independent variable at each observed data point plus corresponding residuals, are used as an aid (1) to choose an appropriate form of the equation, (2) to observe the distribution of the observations over the range of each independent variable and (3) to estimate the influence of each observation on each component of the equation. With the help of indicator variables and the C _p search technique, far-out observations can be tested to see if their responses are compatible with those of the remainder of the data.

Examples are given from studies of manufacturing and marketing data in which either a new form of the equation is found or a new insight is gained into the limitations and strengths of the fitted equation.     

浅谈几种制冷机型特点及近两年的产销简介

本文通过几种制冷机型的特点分析,和它近两年来产销量的对比,从而使企业的决策者,对这些制冷机械的品质有所了解,使在建和未建的大型工程选择适合自己的产品机型,避免造成不必要的浪费。     

甘蔗糖厂食糖期货营销意义的探讨

介绍了食糖生产和营销的特点，期货交易的发展过程，并对糖厂食糖期货营销的意义进行了探讨。     

浅议中盐东兴公司市场营销所面临的形势及对策

阐述了中盐东兴盐化股份有限公司在新的市场营销形势下，如何调整公司营销策略，以及所采取的市场营销对策。     

Cocoa Quality Index – A proposal

The definition of food quality has varied over time but has evolved so that current definitions are based on meeting customer demands. However, in order to better define food quality a more comprehensive evaluation based in key variables is required. This study aims to propose a Cocoa Quality Index (CQI). A better understanding of what affects cocoa quality will allow researchers and managers to improve their product, benefiting producers and consumers. The present analysis was based on known desired characteristics of the cocoa bean. Total fat, total acidity, total phenols, phenolic acids, organic acids, heavy metals, amino acids, caffeine, theobromine, pH, sugars and macro and micronutrients were the main variables included in the CQI for the Forastero cocoa beans. The analysis was run on beans from two separate sites in Bahia, an Oxisol and an Alfisol. CQI values from the two sites did not differ statistically, but the adopted qualitative classification identified that the Alfisol had a ‘good’ CQI (0.703) while the Oxisol was classified as ‘regular’ one (CQI = 0.652). The difference was due to the better edaphic characteristics of the Alfisol. Results suggested that improving the cocoa bean in Bahia will require that total fat, phenolic compounds and glucose be increases and that total phenols, heavy metals, organic acids and caffeine be decreased. The proposed CQI method can be adapted to other agricultural products.     

知识经济时代的中国市场营销

知识经济的兴起,正在引发一场全局性的经营、营销变革。中国即将加入WTO,意味着竞争国际化将进入专业营销人员的视野。知识经济时代的中国市场营销将如何应对这一系列的变化,本文就这一问题进行了阐述。     

市场营销与现代企业

本文从我国企业自身的角度出发,对我国现代企业市场营销所面临的市场环境状况,存在的问题及时策进行一些有益的探讨。     

A shelf-space-dependent wholesale price when manufacturer and retailer brands compete

We propose a game-theoretic model involving the manufacturer of a national brand and a retailer selling her private label along with the national brand. The retailer can use either a differentiation strategy or an imitation strategy for offering her store brand. We consider two cases: the benchmark case, where both players have symmetric information and play a Nash game, and the incentive case, where the national brand’s manufacturer, acting as a leader, offers an incentive to the retailer in order to benefit from a larger proportion of the shelf space, which ultimately increases her own profit. By comparing both situations, we attempt to derive the conditions under which it is profitable for the manufacturer to implement such an incentive strategy and investigate if the results are idiosyncratic to the PL concept. These conditions are fourfold, and include the private label’s image, the price competition between the national brand and the private label, the transfer price level and the shelf-space allocated to the national brand in the benchmark case.     

WTO与中国电信业发展战略转变的契机

中美达成入世协议 ,表明中国在入世道路上取得重大突破 ,成为世贸成员的局面不可逆转。作为重点基础产业的中国电信业如何认识全球经济一体化趋势 ,从积极参与世界经济分工与协作中谋取生存发展 ,迅速调整发展战略 ,以便在国际产业结构新格局中正确定位 ,对我国各产业及国民经济持续健康发展具有举足轻重的作用。电信业必须迅速主动地通过营销创新 ,寻求和实现对入世后营销环境巨大变化的适应。