广告中感性诉求创作形式探微

感性诉求并不完全从商品本身固有的特点出发,而是更多地研究消费者的心理需求,运用合理的艺术表现手法进行广告创作,寻求最能够引发消费者情感共鸣的出发点,从而促使消费者在动情之中接受广告,激发购买行为。在感性诉求广告中融入丝丝情感,才能与消费者的情感世界完美结合不断升华,也只有进一步去探讨感性诉求广告的创作方法与原则,才能真正的把广告艺术情感化传达出来。     

Pricing and inventory strategies under quick response with strategic and myopic consumers

We divide consumers in the selling period into two types according to their purchasing behavior: strategic customers and myopic customers. We address the optimal inventory and pricing decision problem of a retailer considering strategic and myopic consumers with and without a quick response. The results indicate that the retailer should establish a higher price to sell only to myopic customers if there is a sufficient presence of myopic customers in the market, and the retailer should set a lower price to sell to myopic and strategic customers if the number of myopic customers in the market is relatively low. A quick response can decrease the initial ordering quantity and increase the retailer's profit when selling only to myopic customers or selling to both myopic and strategic customers. Moreover, a quick response is beneficial for the retailer to improve the product's retail price if the retailer wishes the two types of customers to purchase the product during the selling period. We also find that the pricing strategy considering strategic and myopic consumers under a quick response will increase profits more than the pricing strategy only considering myopic customers. Finally, numerical experiments are conducted to illustrate and validate the proposed models and provide managerial insights.     

Identification of problems arising during manual handling of food packaging by older consumers in Poland

The ageing population all over the world requires much greater attention than it receives from many businesses, including packaging industry. Therefore, it is essential to investigate the specific needs, requirements, and expectations of older consumers, particularly those related to the labelling and ergonomics, so as to shape the food packaging characteristics. In this way, consumers' satisfaction and hence the brand loyalty can be built. The aim of the study was to analyse the needs of older consumers related to food packaging handling and other corresponding issues, as well as to develop guidelines for food producers. The research consisted of two stages: a survey that covered a group of 600 consumers aged 60 and older in southern Poland and individual in‐depth interviews (IDIs) carried out among 60 people over the age of 60 in southern Poland. The outcomes of this consumer research indicated the need for changes in food packaging designed for older consumers, especially in consideration of the physical limitations for its handling before and after the product purchase. Food producers should also pay particular attention to the problems connected with packaging as a source of information. Moreover, they should make modifications in packaging ergonomics, especially in terms of size, shape, and opening and closing features. According to respondents, packaging material should be safe for health but not necessarily environmentally friendly.     

考虑风电不确定性和大用户直购电的电力系统经济调度

由于目前的风电预测方法仍不能将误差降低到可以忽略的范围,使得风电接入时增大了系统的不确定性,调度难度增大。同时,大用户直购电作为电力市场改革的重要措施,其引入对系统调度带来了新的挑战。针对以上情况,建立了考虑风电不确定性和大用户直购电的电力系统调度模型。模型在满足电力系统安全运行的基础上以发电企业收益最高为目标,利用风电出力的Beta概率密度函数来考虑由于风电不确定性带来的上、下旋转备用需求的增加,采用机会约束规划处理模型中的不确定因素。最后运用改进粒子群算法在含风电场的IEEE 30节点系统上验证了所建模型的有效性。     

新一代低压直流供用电系统关键技术及发展展望

针对当今社会能源变革现状及电力系统发展新趋势,探索了新一代低压直流供用电系统的主要特征、典型应用场景、关键技术及未来研究方向。分析了现代社会的能源变革特点及电力系统的未来发展趋势,指出了发、储、用一体化的新一代低压直流供用电系统的发展需求;分析了新一代低压直流供用电系统的主要特征和典型应用场景,介绍了低压直流供用电系统的电压等级、国际标准及国内外示范工程的进展情况;分析了低压直流供用电系统的关键技术并展望了低压直流供用电系统的发展趋势。最后,对新一代低压直流供用电领域的未来研究方向进行了总结和建议。     

Validation of a Turkish version of the food choice questionnaire

The purpose of this study was to test the validity and reliability of the food choice questionnaire (FCQ) for Turkish consumers. A total of 963 voluntary consumers participated in this study. Confirmatory factor analysis (CFA) with a diagonally weighted least squares estimation method was used to assess the construct validity. Results showed that factor loadings were similar to the original FCQ. CFA results indicated an acceptable fit. Test-retest reliability was tested with intraclass correlation coefficient (ICC) and the ICC values ranged from 0.89 to 0.95. Results show that the Turkish version of FCQ was validated and it appears to be a reliable research instrument.     

Culinary acculturation assessment inventory (CAAI): Construction and validation in first generation immigrant consumers in Turkey

The effect of immigration upon immigrants’ choice of food should be captured not only with dietary intake, but also through assessing culturally-based culinary exposures. This approach would advance dietary acculturation research towards culinary acculturation. For this purpose, Culinary Acculturation Assessment Inventory (CAAI) is developed, using visual items. Validity and reliability of CAAI relating to the Turkish Cuisine were determined in a group of first-generation immigrants. Recommended scale development methods were employed. The initial version, including 40 items across two domains of dietary intake and culinary exposures was administered to 256 participants (162 immigrants from 53 countries, 94 Turkish participants). Exploratory factor analyses were performed to identify dietary and culinary practice patterns. Final version of CAAI included 37 items, comprising five factors in dietary domain as basic, meat-heavy, starch-heavy, and accessory foods patterns (Cronbach’s alpha: 0.834), and one factor in cuisine-related practices domain (Cronbach’s alpha: 0.732). Construct validity was investigated by Multiple Analysis of Covariance (MANCOVA) comparing CAAI factor scores between the immigrant and Turkish participants. Among immigrants, comparisons were made according to acculturation proxies, while accounting for potential covariates. Factor scores that differed significantly between the immigrants and Turkish people (basic and cuisine-related practices patterns) also differed significantly among immigrants with high vs. low fluency in Turkish. In conclusion, CAAI is a reliable and valid measure of culinary acculturation of immigrant population. This novel instrument and its short version can be adapted and used in other countries to capture the culinary acculturation of their immigrants.     

Relationships between consumer decision-making styles and lifestyle characteristics: Young fashion consumers in China

Abstract

In this experimental study, the effects of pile length on abrasion resistance of chenille fabrics were investigated. In order to monitor the effect of pile length, we produced chenille yarn samples with different pile lengths of 0.7, 0.8, 1, 1.2 mm and wove them into upholstery fabric. Then, the fabric samples were subjected to the Martindale abrasion test for 20 000 rubbing motions. The specimens were also examined using a micro-projection device and data were evaluated using statistical methods. The results indicate that pile length is certainly an effective factor for the mass loss of chenille yarns. The mass loss rate (%) tends to increase as pile length increases. The lowest total mass loss rate (%) clearly occurred for the samples with 0.7 mm pile length as shortest. The removed pile fibers are not only pulled out from between lock yarns but are also broken.     

Product appropriateness,willingness to try and perceived risks of foods containing insect protein powder: A survey of U.S. consumers

As a sustainable alternative to livestock consumption, insect protein has applications beyond meat substitution. However, strategies to normalise entomophagy in the United States have been less explored than in Europe. Two online surveys (N = 1005 U.S. consumers) identified the most appropriate products, from a list of 30, for insect protein powder incorporation by evaluating willingness to try (WTT). Consumers reported perceived risks for negative WTT, and the effect of entomophagy benefit information (EBI) on WTT was measured. Overall, 72% of consumers were willing to consume at least one insect-containing product. The three most appropriate products were protein/energy bars, chips/snack crackers and protein shakes. Bakery/cereal products garnered positive WTT by >54% of consumers, followed by snacks/candy (53%). Unfamiliarity with insects as food was the most cited risk. EBI presentation significantly increased (α < 0.05, McNemar’s test) positive WTT for all products. Once unfamiliarity is overcome through trial, negative emotions and concerns about sensory quality can be addressed.     

Raising consumers’ interest in their water invoices: Challenges and opportunities

Given the importance of invoices in conveying key information to consumers, regulatory authorities worldwide have been issuing recommendations on their content and format. The aim of the current paper is to assess a detailed invoice model, which stresses accuracy and exhaustiveness concerns. The study is based on the perceptions of domestic consumers collected through the administration of a survey questionnaire. Findings reveal that the detailed invoice model proposed is regarded as complex, including unnecessary information and making use of a language that is not easy to understand. Some recommendations to make their content more intuitive and appealing are derived.