数据挖掘技术在客户关系管理中的应用

客户关系管理是将最佳的商业实践与数据挖掘技术紧密结合在一起,通过充分挖掘客户的商业行为个性和规律,来不断寻找和拓展客户的赢利点和赢利空间.数据挖掘是客户关系管理的重要组成部分,在电子商务的驱动下,数据挖掘在客户关系管理决策中起到越来越重要的作用,通过它可以实现对客户的深度把握,让企业实时掌握市场动态,及时调整经营策略.随着客户关系管理的逐步成熟,未来的CRM将不仅是商业流程自动化的手段工具,而且是决策支持系统的重要分析工具.     

动态联盟和电子商务--中国企业的敏捷化之路探索(Ⅱ)

从提高企业的自我调整能力出发,以金城集团敏捷供应链的实施为背景,讨论动态联盟这一新的生产组织模式攻电子商务这一新的商务协作模式对提高市场应变能力和企业敏捷性的重要意义。提出了在中国开展动态联盟和Ｂ２Ｂ电子商务的参考规范。     

A shared process model for independent and synchronized e-business transactions

Two of the most essential values we can expect from the application of information technology to daily business practices are speed and credibility. When it comes to business-to-business (B2B) interactions, these virtues play a role of primary driving forces on the ongoing and ever-increasing innovation in manufacturing operation and business transactions. All too often the achievement of the virtues requires reconciliation of two seemingly conflicting objectives, independence and synchronization. The industry as a whole seems to be seeking a breakthrough to this issue in a bunch of de facto standards. In this paper, we analyze the rationale laid behind the current standards based on the review of B2B principles and propose how to articulate the standards with existing IT infrastructures.     

Measuring dimensions of perceived e-business risks

The risks to e-business from breaches of security and privacy are well known. However, research has given very little attention to other important e-business risks. Using a socio-technical approach, in this study we survey a diverse sample of almost 200 participants to rate their perception of 16 e-business risks, compiled from the research and practitioner literature. Strategic risks, organizational risks and e-business policy risks emerged as the three underlying dimensions of e-business risk. In terms of the socio-technical model, strategic risks focus on the actor-structure component, and policy risks focus on the task-structure component. Organizational risks cover a wide spectrum of socio-technical components such as technology, actor-technology, technology structure and task-actor. The main contribution of this study is a multi dimensional scale of e-business risk perception. Practitioners can benefit by focusing their risk management efforts on the three dimensions of e-business risk, which are easier to manage than a long checklist of unrelated risks. Researchers benefit from a raised awareness on the importance of strategic and organizational risk factors in addition to policy risk factors for e-business risk management. A model that incorporates the three dimensions of e-business risks and shows theoretically based relationships with control mechanisms, trust, perceived uncertainty and profitability is proposed for testing in future research.     

Towards the smart organization: An emerging organizational paradigm and the contribution of the European RTD programs

The new economy is the result of the information revolution, of shrinking and ever more powerful computers, and the emergence of an efficient, ubiquitous and invisible communications infrastructure. It is characterized by three distinctive attributes: it is global, it favors intangible things—ideas, information, knowledge, relationships, and it is intensely inter-linked. As more and more organizations prepare to go digital, only few of them really seem to recognize what implications this transition will have on their business processes and on the organization as a whole. The transformation involves much more than setting up a digital infrastructure and requires even more than the ability to enter into a virtual collaboration with other partners. Organizations need to become smart, i.e. knowledge driven, internetworked, dynamically adaptive to new organizational forms and practices, learning as well as agile in their ability to create and exploit the opportunities offered by the digital economy. The article considers technologies and trends towards inter-operable tools for organizational agility and flexibility based on distributed business operations. The European Commission has been supporting these developments through its various research programmes since the early 1980s. Besides the notable research and technological development (RTD) achievements, important progress has also been made in the area of standardization and through consensus building between the research and business communities in Europe. It is further recognised that technology alone will not be able to sustain the creative potential of the digital economy if the socio-economic, the legal and regulatory frameworks are not adequately taken into account.     

移动代理在智能电子商务中的建模分析

从电子商务的概念出发,分析了移动代理技术和智能电子商务的关系,同时提出了使用代理技术的电子商务概念模型;并按照这一概念设计了一个以Aglet为代理平台的网上交易系统的实现模型。     

基于非线性的电子商务可信性研究

模糊综合评价法是常用的分析方法,它在人工智能、系统评估、决策等多方面有很好的应用。正确评价一个网站的可信性的过程,需要从界面、功能、物流、系统等各方面来评价,即综合评价的过程。考虑到模糊方法的特点,其在模拟人脑思考,评价多因素影响的综合指标值等方面有很好的应用。因此,提出了一种结合特征根方法和非线性模糊综合评价的方法来分析电子商务的可信度。与此同时,将实验结果与其他的线性模糊评价法进行对比,充分说明了在对电子商务可信性评价过程中,利用非线性方法的重要性。     

An Exploratory Study of E-Business Success Factors

E-business success factors are Important for traditional enterprises to implement e-business. This topic is attracting more and more researchers to study. This paper makes an exploratory study on the factors influencing e-business success. Firstly, based on the literature review, 52 factors are suggested. Secondly, two rounds of survey with Delphi method are conducted. Qualitative and quantitative analysis are used to identify 57 factors. This is the foundation of empirical study.     

一个面向中小企业动态联盟使能系统的研究

针对当今网络经济模式下中小企业对支持企业动态联盟的使能系统的需求，提出了一个支持应用服务提供商模式的，基于面向Web服务结构的使能系统－e_Scope。系统由模型对象，图形化工具对象和管理对象组成，模型对象为组建系统的基本元素，图形化工具对象为系统配置与操作接口，管理对象负责协调管理，系统依据模型对象，具有按需构建联盟使能服务平台和定义商务处理过程的能力，为中小企业动态联盟提供了一个按需配置的，经济可行的使能环境。     

企业应用集成与基于web services的构架应用

互联网技术的快速发展,为企业的信息化提出了更高的要求,基于先进管理理念的ERP、CRM、SCM以及电子商务技术成为企业应用的趋势;然而,由于不同系统间平台、语言、标准等的差异性,使得进行企业应用集成成为企业信息化的重要形式,随着新的网络应用技术构架webservices技术的出现,为企业应用集成的发展提供了崭新的模式,该文介绍了企业信息化及企业应用系统集成的主要形式,并分析了当前webservices技术的主要特点及基于webservices技术的应用构架,阐述了webservices技术在企业应用集成上的应用与前景。