旁氏,夏天里的女人故事

美白产品始终是夏季护肤品市场竞争的焦点，旁氏推出“日夜美白不停顿”的新概念以应对传统美白产品的挑战，并利用策略发展和广告创意的源动力——“消费者洞察力”概念推出了一套精准的传播策略和创意出色的广告，对消费者产生了很强的吸引力。     

Output controllability and optimal output control of state-dependent switched Boolean control networks

In the present paper, we investigate the output-controllability and optimal output control problems of a state-dependent switched Boolean control network. By using the semi-tensor product, the algebraic form of the system is obtained. Then, output-controllability problems of the system are discussed and some necessary and sufficient conditions are given. Next, the Mayer-type optimal output control issue is considered and an algorithm is provided to find out the control sequence. At last, an example is given to show the effectiveness of the main results.     

A framework for variable content document generation with multiple actors

ContextAdvances in customization have highlighted the need for tools supporting variable content document management and generation in many domains. Current tools allow the generation of highly customized documents that are variable in both content and layout. However, most frameworks are technology-oriented, and their use requires advanced skills in implementation-related tools, which means their use by end users (i.e. document designers) is severely limited.ObjectiveStarting from past and current trends for customized document authoring, our goal is to provide a document generation alternative in which variants are specified at a high level of abstraction and content reuse can be maximized in high variability scenarios.MethodBased on our experience in Document Engineering, we identified areas in the variable content document management and generation field open to further improvement. We first classified the primary sources of variability in document composition processes and then developed a methodology, which we called DPL – based on Software Product Lines principles – to support document generation in high variability scenarios.ResultsIn order to validate the applicability of our methodology we implemented a tool – DPLfw – to carry out DPL processes. After using this in different scenarios, we compared our proposal with other state-of-the-art tools for variable content document management and generation.ConclusionThe DPLfw showed a good capacity for the automatic generation of variable content documents equal to or in some cases surpassing other currently available approaches. To the best of our knowledge, DPLfw is the only framework that combines variable content and document workflow facilities, easing the generation of variable content documents in which multiple actors play different roles.     

从假性紫罗兰酮合成β-紫罗兰酮中主要副产物(I)的分离鉴定

假性紫罗兰酮在浓硫酸及 - 2 0°C低温条件下反应 ,主要生成 β-紫罗兰酮 ,少量的 α-及 γ-紫罗兰酮 ,同时生成副产物 ( I)及 ( II)。用 IR、1H NMR及 MS光谱分析方法 ,对副产物 ( I)进行了结构鉴定 ,结构为 3,4,4a,5 ,8,8a-六氢 - 2 ,5 ,5 ,8a-四甲基 - 2 H - 1 -苯并吡喃     

利用废茶制备洁面用品的研究

茶叶中含有茶多酚、氨基酸、茶碱等护肤和洁肤成分 ,将茶提取液添加到洁面用品中 ,使洁面用品既具有洁肤效果 ,又有护肤作用 ,可改善洁面用品的使用感觉 ,提高洁面用品的品质 ,符合化妆品的发展方向。通过实验 ,成功研制了多种性能良好、价格较低的含茶提取液洁面用品 ,为我国废茶的综合利用提供了一种新途径。     

Integration by communication: knowledge exchange in global outsourcing of product software development

Global outsourcing is a growing trend among independent software vendors. In these projects like other distributed work, distances have negative effects on communication and coordination, directly impacting performance. We present a normative model designed to address this issue by improving communication and knowledge exchange. The model consists of six distinct practices and a tool blueprint, each coming with practical guidelines. It is based in part on two case studies of Dutch software vendors who have successfully outsourced part of their activities to an Eastern European outsourcing vendor, and validated by a panel of six experts from industry and the scientific community. It is concluded that knowledge exchange in global software outsourcing is a by‐product of efforts to enhance communication and coordination, rather than specific technical solutions. By committing to sharing knowledge, emphasizing transparency and integrating the outsourcing team into their organizations, customers from the product software business can realize the benefits of global outsourcing.     

Present it like it is here: Creating local presence to improve online product experiences

Advanced online product presentation technologies such as virtual mirrors enable consumers to experience products like they are actually present with them in the real world. This study is one of the first to address the mechanism underlying this phenomenon. Inspired by literature on media technology the concept of local presence is put forward and applied to the online consumer behavior domain. A key objective of this paper is to examine whether local presence adds to our understanding of how emerging product presentation formats influence online product experiences. To this end, a laboratory experiment (N = 366) was conducted with product presentation format as a three level (pictures, 360-spin rotation, and virtual mirror) independent variable, allowing for a comparison of the effectiveness of different presentation formats in creating perceptions of local presence. As a second objective, the influence of local presence on perceptions of product tangibility and product likability, two key facets of the online product experience, were assessed. The results, obtained with the use of analysis of variance and partial least squares modeling, show the superiority of the virtual mirror in creating local presence, and demonstrate that local presence is highly predictive of product tangibility and product likability. Theoretical and managerial implications are discussed.     

A UNIFIED FRAMEWORK OF TARGETED MARKETING USING CUSTOMER PREFERENCES

One of the fundamental tasks of targeted marketing is to elicit associations between customers and products. Based on the results from information retrieval and utility theory, this article proposes a unified framework of targeted marketing. The customer judgments of products are formally described by preference relations and the connections of customers and products are quantitatively measured by market value functions. Two marketing strategies, known as the customer‐oriented and product‐oriented marketing strategies, are investigated. Four marketing models are introduced and examined. They represent, respectively, the relationships between a group of customers and a group of products, between a group of customers and a single product, between a single customer and a group of products, and between a single customer and a single product. Linear and bilinear market value functions are suggested and studied. The required parameters of a market value function can be estimated by exploring three types of information, namely, customer profiles, product profiles, and transaction data. Experiments on a real‐world data set are performed to demonstrate the effectiveness of the proposed framework.     

PVC挤塑制品的着色

通过对PVC挤塑材料性能的分析，探讨了影响PVC挤塑制品着色的主要因素；从原材料及加工过程的特点，寻找控制着色产品色泽的主要因素；认为对材料的配方及配混工艺、挤塑加工工艺进行严格控制，是控制好PVC挤塑制品色泽的主要途径。     

民族文化差异与日用陶瓷的文化营销

在经济全球化的背景下,由于民族文化、区域文化差异性和多样性的存在,日用陶瓷企业在开展国际营销活动时需要一个行之有效的营销策略。本文通过分析民族文化差异,为日用陶瓷企业实施国际文化营销提供一些建议。