房地产的品牌营销

本文作者通过分析房地产品牌的涵义及实施品牌战略的意义,为我国的房地产企业如何实施品牌营销提出了一些策略.     

基于Web的协同商标图案设计系统研究

图案的协同设计是计算机支持的协同工作的一个典型应用 ,针对纺织商标图案设计的要求 ,给出了一个基于 Web的协同商标图案设计系统的体系结构 ,重点阐述了在同步设计环境中基于事件驱动机制的多用户同步设计思想 ,并提出了一个基于动态的最高优先级策略来控制系统的并发     

国际高档男装A品牌进入上海市场的营销策略研究

本文以国际高档服装品牌A进入上海市场为例进行典型分析,具体分析国际服装品牌A在进入上海 男装市场的市场营销策略,也希望对其它的服装品牌进入上海市场时能够有所帮助。     

大型休闲度假区品牌营造的规划途径探讨——以贵港九凌湖休闲度假区为例

自然风貌主导下的大型休闲度假区,打造怎样的品牌亮点往往成为保持市场竞争力的关键。本文以贵港市九凌湖休闲度假区为例,探讨如何结合场地风貌与地域文化,通过规划整合,形成品牌主题特色,为大型休闲度假区规划中的品牌营造提供有益的参考和借鉴。     

Willingness to pay for red wines in China

China's rapidly expanding wealthy population has expressed a new desire for imported red wines. Using data collected in China's major red wine consumption region of Beijing, this study analyzes the impact of country of origin, price, wine age, and brand on consumer-derived utility and willingness to pay for red wines. Findings from a conditional logit model and a mixed logit model indicate that price remains the key factor in Chinese consumers' red wine choices. For gift purchases, consumers are willing to pay an additional $20 to move from a US wine to a French wine. For own consumption, French wines are preferable if their price is within a reasonable range of $13–20 above Chinese or US wines. Chinese consumers also strongly favor branded and matured red wines. China's rapid and sustainable economic growth and its stronger integration to the global economy have led to greater disposable income and the expanding consumer demand for luxury beverage of red wines.     

The effect of the research setting on the emotional and sensory profiling under blind,expected, and informed conditions: A study on premium and private label yogurt products

Although sensory and emotional evaluation of food products mostly occurs in a controlled laboratory environment, it is often criticized as it may not reflect a realistic situation for consumers. Moreover, products are mainly blind evaluated by participants, whereas external factors such as brand are often considered as key drivers of food choice. This study aims to examine the role of research setting (central location test versus home-use test) and brand information on the overall acceptance, and sensory and emotional profiling of 5 strawberry-flavored yogurts. Thereby, private label and premium brands are compared under 3 conditions: blind, expected, and informed (brand information). A total of 99 adult subjects participated in 3 sessions over 3 consecutive weeks. Results showed that overall liking for 2 yogurt samples was higher in the laboratory environment under the informed evaluation condition, whereas no effect of research setting was found under the blind and expected conditions. Although emotional profiles of the products differed depending on the research setting, this was less the case for the sensory profiles. Furthermore, brand information clearly affected the sensory perception of certain attributes but had less influence on overall liking and emotional profiling. These results indicate that both scientists and food companies should consider the effect of the chosen methodology on ecological validity when conducting sensory research with consumers because the laboratory context could lead to a more positive evaluation compared with a home-use test.     

Understanding online regret experience in Facebook use – Effects of brand participation,accessibility & problematic use

The past few years have witnessed the emergence of research examining online regret experience. The presence of online regret generates negative use experience and even leads to service switching and discontinuity. However, to date, only limited research has examined the conceptualization of this new yet very important phenomenon in the field of technology use. To address this research gap, the present study has examined the relative influence of SNS brand participation, technology accessibility attributes (including Facebook usage parameters) and problematic Facebook use in predicting regret experience regarding Facebook use. A pen-and-paper cross-sectional survey was administered to 804 adolescent Facebook users (aged 13–18 years). The study results suggest that adolescent users with varying technology accessibility did not differ in their online regret experience, but excessive Facebook users and those actively participating in brand communities tended to experience higher regret. Other findings suggest that two variables, namely parents’ perceptions of problematic Facebook use and conflict with friends due to Facebook use, were significant predictors of online regret experience. This study presents different theoretical and practical implications for both research and practice.     

多管齐下,氧化铁行业冲破困境,再图新机

概述了国内氧化铁行业面对金融危机的冲击,利用多种举措充分挖潜、开发新品,在以人为本的方针下扭转行业颓势,步入健康发展的快车道的总趋势。     

从北京·埃森焊接与切割展览会看我国焊接设备发展

通过历届北京·埃森焊接与切割展览会展后《综合技术报告》中推介的内容,归纳总结我国焊接设备制造业自主品牌在逆变电源技术外延化发展、核心技术研发、焊接机器人成长等方面。跟踪行业发展步伐、注重核心技术研发、扩大品牌影响力对企业发展至关重要。     

房地产企业品牌竞争力的构建与提升

品牌竞争力是指企业的品牌拥有区别或领先于其他竞争对手的独特能力,塑造品牌已成为房地产企业在激烈的市场竞争中谋求长期发展和长远利益的经营战略.本文通过分析房地产市场及房地产产品的独特经济特征,探讨了房地产企业品牌竞争力的构建,并对房地产企业品牌竞争力的提升途径给出建议.