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71.
魏振乾 《南通纺织职业技术学院学报》2007,7(4):62-65
通过对迪奥品牌发展过程的追溯,归纳出影响其品牌风格形成的诸多因素,其中,时代因素和设计师因素对打造知名中国服装品牌尤其具有借鉴意义。 相似文献
72.
基于触摸屏的数码一体机人机界面设计与实现 总被引:1,自引:4,他引:1
介绍了在K5130数码一体机中利用触摸屏的人机界面的系统设计,提出了一种新的字库内容的数据组织方法及实现多文种显示切换的基本算法,可实现多个任意文种界面显示和切换,并对多文种显示程序软件设计流程做了简要描述。阐述了电阻技术触摸屏的编程应用设计,提出了五点法解决触摸屏坐标校正,详细阐述了触摸屏的坐标计算、校正、触摸区域划分、触摸精度的选择及触摸区域的判定。 相似文献
73.
文章分析了有关资料并结合实地调研,对我国的休闲服装品牌进行分类,指出了目前休闲服装市场上的几种主要处理库存方式及其适用范围,最后对各类休闲品牌库存方式的选择进行了深入探讨。 相似文献
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China's rapidly expanding wealthy population has expressed a new desire for imported red wines. Using data collected in China's major red wine consumption region of Beijing, this study analyzes the impact of country of origin, price, wine age, and brand on consumer-derived utility and willingness to pay for red wines. Findings from a conditional logit model and a mixed logit model indicate that price remains the key factor in Chinese consumers' red wine choices. For gift purchases, consumers are willing to pay an additional $20 to move from a US wine to a French wine. For own consumption, French wines are preferable if their price is within a reasonable range of $13–20 above Chinese or US wines. Chinese consumers also strongly favor branded and matured red wines. China's rapid and sustainable economic growth and its stronger integration to the global economy have led to greater disposable income and the expanding consumer demand for luxury beverage of red wines. 相似文献
76.
Joachim J. Schouteten Hans De Steur Benedikt Sas Ilse De Bourdeaudhuij Xavier Gellynck 《Journal of dairy science》2017,100(1):169-186
Although sensory and emotional evaluation of food products mostly occurs in a controlled laboratory environment, it is often criticized as it may not reflect a realistic situation for consumers. Moreover, products are mainly blind evaluated by participants, whereas external factors such as brand are often considered as key drivers of food choice. This study aims to examine the role of research setting (central location test versus home-use test) and brand information on the overall acceptance, and sensory and emotional profiling of 5 strawberry-flavored yogurts. Thereby, private label and premium brands are compared under 3 conditions: blind, expected, and informed (brand information). A total of 99 adult subjects participated in 3 sessions over 3 consecutive weeks. Results showed that overall liking for 2 yogurt samples was higher in the laboratory environment under the informed evaluation condition, whereas no effect of research setting was found under the blind and expected conditions. Although emotional profiles of the products differed depending on the research setting, this was less the case for the sensory profiles. Furthermore, brand information clearly affected the sensory perception of certain attributes but had less influence on overall liking and emotional profiling. These results indicate that both scientists and food companies should consider the effect of the chosen methodology on ecological validity when conducting sensory research with consumers because the laboratory context could lead to a more positive evaluation compared with a home-use test. 相似文献
77.
The past few years have witnessed the emergence of research examining online regret experience. The presence of online regret generates negative use experience and even leads to service switching and discontinuity. However, to date, only limited research has examined the conceptualization of this new yet very important phenomenon in the field of technology use. To address this research gap, the present study has examined the relative influence of SNS brand participation, technology accessibility attributes (including Facebook usage parameters) and problematic Facebook use in predicting regret experience regarding Facebook use. A pen-and-paper cross-sectional survey was administered to 804 adolescent Facebook users (aged 13–18 years). The study results suggest that adolescent users with varying technology accessibility did not differ in their online regret experience, but excessive Facebook users and those actively participating in brand communities tended to experience higher regret. Other findings suggest that two variables, namely parents’ perceptions of problematic Facebook use and conflict with friends due to Facebook use, were significant predictors of online regret experience. This study presents different theoretical and practical implications for both research and practice. 相似文献
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