以"迪奥"为例看影响服饰品牌风格的因素

通过对迪奥品牌发展过程的追溯,归纳出影响其品牌风格形成的诸多因素,其中,时代因素和设计师因素对打造知名中国服装品牌尤其具有借鉴意义。     

基于触摸屏的数码一体机人机界面设计与实现

介绍了在K5130数码一体机中利用触摸屏的人机界面的系统设计,提出了一种新的字库内容的数据组织方法及实现多文种显示切换的基本算法,可实现多个任意文种界面显示和切换,并对多文种显示程序软件设计流程做了简要描述。阐述了电阻技术触摸屏的编程应用设计,提出了五点法解决触摸屏坐标校正,详细阐述了触摸屏的坐标计算、校正、触摸区域划分、触摸精度的选择及触摸区域的判定。     

休闲品牌服装的库存处理方式选择

文章分析了有关资料并结合实地调研,对我国的休闲服装品牌进行分类,指出了目前休闲服装市场上的几种主要处理库存方式及其适用范围,最后对各类休闲品牌库存方式的选择进行了深入探讨。     

大型休闲度假区品牌营造的规划途径探讨——以贵港九凌湖休闲度假区为例

自然风貌主导下的大型休闲度假区,打造怎样的品牌亮点往往成为保持市场竞争力的关键。本文以贵港市九凌湖休闲度假区为例,探讨如何结合场地风貌与地域文化,通过规划整合,形成品牌主题特色,为大型休闲度假区规划中的品牌营造提供有益的参考和借鉴。     

Willingness to pay for red wines in China

China's rapidly expanding wealthy population has expressed a new desire for imported red wines. Using data collected in China's major red wine consumption region of Beijing, this study analyzes the impact of country of origin, price, wine age, and brand on consumer-derived utility and willingness to pay for red wines. Findings from a conditional logit model and a mixed logit model indicate that price remains the key factor in Chinese consumers' red wine choices. For gift purchases, consumers are willing to pay an additional $20 to move from a US wine to a French wine. For own consumption, French wines are preferable if their price is within a reasonable range of $13–20 above Chinese or US wines. Chinese consumers also strongly favor branded and matured red wines. China's rapid and sustainable economic growth and its stronger integration to the global economy have led to greater disposable income and the expanding consumer demand for luxury beverage of red wines.     

The effect of the research setting on the emotional and sensory profiling under blind,expected, and informed conditions: A study on premium and private label yogurt products

Although sensory and emotional evaluation of food products mostly occurs in a controlled laboratory environment, it is often criticized as it may not reflect a realistic situation for consumers. Moreover, products are mainly blind evaluated by participants, whereas external factors such as brand are often considered as key drivers of food choice. This study aims to examine the role of research setting (central location test versus home-use test) and brand information on the overall acceptance, and sensory and emotional profiling of 5 strawberry-flavored yogurts. Thereby, private label and premium brands are compared under 3 conditions: blind, expected, and informed (brand information). A total of 99 adult subjects participated in 3 sessions over 3 consecutive weeks. Results showed that overall liking for 2 yogurt samples was higher in the laboratory environment under the informed evaluation condition, whereas no effect of research setting was found under the blind and expected conditions. Although emotional profiles of the products differed depending on the research setting, this was less the case for the sensory profiles. Furthermore, brand information clearly affected the sensory perception of certain attributes but had less influence on overall liking and emotional profiling. These results indicate that both scientists and food companies should consider the effect of the chosen methodology on ecological validity when conducting sensory research with consumers because the laboratory context could lead to a more positive evaluation compared with a home-use test.     

Understanding online regret experience in Facebook use – Effects of brand participation,accessibility & problematic use

The past few years have witnessed the emergence of research examining online regret experience. The presence of online regret generates negative use experience and even leads to service switching and discontinuity. However, to date, only limited research has examined the conceptualization of this new yet very important phenomenon in the field of technology use. To address this research gap, the present study has examined the relative influence of SNS brand participation, technology accessibility attributes (including Facebook usage parameters) and problematic Facebook use in predicting regret experience regarding Facebook use. A pen-and-paper cross-sectional survey was administered to 804 adolescent Facebook users (aged 13–18 years). The study results suggest that adolescent users with varying technology accessibility did not differ in their online regret experience, but excessive Facebook users and those actively participating in brand communities tended to experience higher regret. Other findings suggest that two variables, namely parents’ perceptions of problematic Facebook use and conflict with friends due to Facebook use, were significant predictors of online regret experience. This study presents different theoretical and practical implications for both research and practice.     

从北京·埃森焊接与切割展览会看我国焊接设备发展

通过历届北京·埃森焊接与切割展览会展后《综合技术报告》中推介的内容,归纳总结我国焊接设备制造业自主品牌在逆变电源技术外延化发展、核心技术研发、焊接机器人成长等方面。跟踪行业发展步伐、注重核心技术研发、扩大品牌影响力对企业发展至关重要。     

河源市地域食品品牌研究与设计

河源有部分食品业已经建立了独立品牌并申请专利,例如五指毛桃鸡、霸王花米线、聪明人猕猴桃汁、龙乡贡酒业等等,但此类品牌多是针对单类农产品,而针对综合食品的品牌甚少,很多本土食品仍以简陋的传统包装形式出售。树立基于河源市本地资源与文化的综合食品品牌形象,可以改善河源地域食品缺乏高辨识度的品牌形象,挖掘其潜在的品牌经济效益。树立具有河源地域特色的食品品牌形象,不仅有助于改善目前综合类食品品牌形象不统一,辨识度低的品牌现状,还能在一定程度上提升河源的本地食品商业价值。     

国内针织内衣品牌零售市场调研与展望

通过对国内针织内衣品牌零售市场的实地调研,从针织内衣市场概况、产品特征、品牌价格体系、品牌营销战略以及品牌零售终端五个方面分析总结了2005年国内针织内衣品牌零售市场现状,并展望未来针织内衣零售市场前景.