打造民族品牌，提升中国企业竞争力

中国民族品牌在激烈竞争的本国市场上曾一度衰微。面对挑战，应充分认识到打造民族品牌的重要意义，并分别从政府和企业等多面共同努力来打造民族品牌，提升中国企业的竞争力。     

家电行业的质量战略

质量管理要符合品牌价值规律,为品牌价值管理服务,这是品牌质量战略的要点,应该对质量资产进行关注和评估。该文介绍了目前家电行业品牌质量管理需加强的几个重要领域。     

当代中国服装设计师买手店转型策略分析

中国服装设计师买手店虽起步较晚,但发展迅猛。近年来在新零售商业模式与消费升级的影响下,开始承受各种新的压力。本文通过调研我国服装设计师买手店现状,剖析设计师与买手店的深层关系,分析买手模式迭代与演化规律,提出如何掌握适合新时代的买手运营逻辑,重塑买手核心商业价值,为我国时尚产业稳定发展提供参考。     

我国绿色纺织品发展策略探讨

探讨我国绿色纺织品的发展策略.介绍了绿色纺织品的基本含义,分析了绿色纺织品的特性与层次划分,针对我国绿色纺织品的发展,提出了相关策略,包括逐步提升绿色纺织品的层次、发挥科学技术的支撑力量、强化纺织品品牌建设、推进绿色纺织品法规建设和认证以及加强绿色纺织品知识的普及等.     

以文化的形式来评估家具的价值——评《西方家具集成》

董玉库先生新著《西方家具集成—一部风格、品牌、设计的历史》今年一月付梓出版。这是一部大部头的西方家具史著作,厚达514页。这一部力作,其内容之丰富、观点之新颖、配图之广博、装帧之精美,实为我国家具出版物之先进。该书以建筑对家具的影响为线索,论述了西方古典家具的源流;以文化的形式分析了现代西方家具的品牌、设计的历史及其代表人物。它是一部资料翔实,论点新颖的西方家具史的学术著作。     

A comparative analysis of experts’ and consumers’ perceptions of regionality in Australian wine purchase decisions

This study provides insight into consumers’ perception of regionality when purchasing regional wine in terms of regional specialisation for style, volume of production of the wine style, quality of the wine, heritage of the wine region and the distinctiveness of the wine styles produced in the wine regions of Australia. Data were collected from 203 Australian wine consumers through an online survey. The study compares the results of this study with Easingwood et al. [2011. The drivers of wine regionality. Journal of Wine Research, 22(1), 19–33.] study on experts’ opinion of regionality drivers. This paper will expand knowledge on how consumer involvement levels impact decisions relating to purchasing regional wine. This study is of value to academics and wine practitioners alike. It contributes to the wine literature by providing a new perspective on consumers’ perception and draws attention to the risk of drawing conclusions about wine consumption based on experts’ opinions as being reflective of the average consumers’ purchase decision-making.     

Confirmation of brand identity in foods by near infrared transflectance spectroscopy using classification and class-modelling chemometric techniques — The example of a Belgian beer

Food and beverage processors require tools to monitor conformance of finished goods to their defined specification; regulatory authorities need appropriate methods for detecting retail fraud. In this report, samples (n = 275) of Belgian and other European beers were collected and analysed using near infrared transflectance spectroscopy; three class-modelling techniques (soft independent modelling of class analogy, SIMCA; potential functions techniques, POTFUN; and unequal dispersed classes, UNEQ) were employed to characterise beer types (firstly Trappist and then Rochefort) while a classification method (partial least squares discriminant analysis, PLS-DA) was applied to discriminate between two final beer classes: Rochefort 8° and Rochefort 10°. The class-models and the classification rules developed were validated by means of an external prediction set. A discussion on the appropriate use of these chemometric approaches is included. Modelling of Trappist beers met with limited success while model efficiencies for Rochefort samples were highest for SIMCA and UNEQ applications i.e. 81.4% and 84.5% respectively. The classification of beers as Rochefort 8? or Rochefort 10? was possible with an average correct classification rate of 93.4%.     

关于提高家具产品附加值的探讨

本文在对家具业的现状的描述和产品附加值的概念基础上,提出了提高家具产品附加值的必要性以及实现途径。     

探讨家具品牌建立的整合推广模式

本文主要以深圳市景初家具设计公司与香港华伟家具公司合作开发推广的“写意东方”品牌为例,对家具品牌策划、设计与推广新模式的各个环节进行详细分析,希望能对家具企业的品牌建设提供一条行之有效的新的品牌发展模式。