微信营业厅助力广电运营

社会化网络媒体高速发展,微信、微博等互联网社交媒介的崛起,为市场营销拓展了全新的传播渠道。广电运营商借助互联网平台,借鉴电信、移动以及其他商业微信公众号的经验,建设具有广电运营特色的微信营业厅,对于健全广电行业的客服体系,拓展客户支付渠道,扩大企业影响力有重要意义。     

基于“客户感知验证”的服务质量差距管理体系研究

文章立足运营商转型过程中所面临的服务提升问题,提出客户感知验证的创新思路和验证体系,重点介绍了服务质量差距模型与方法论,并通过具体案例介绍验证工作的实施方式和效果,同时对进一步推广应用提出相应建议,为延伸移动互联网时代客服管理体系的转型研究抛砖引玉。     

基于云模型的客户关系管理系统的设计与实现

采用云模型根据客户行为对自动客户进行分类,将关于动态概念描述的思想引入到对分类状态集的后处理过程中,以隶属度高的类别被选中的概率大的程序设计原则实现了分类器处理过程的动态性。基于云模型,设计一个客户关系管理系统,从而实现客户资料的记录、查询和分类等功能。     

一种基于mMIMO技术的应用落地实践

为应对移动通信业务量的迅猛增长,以及对信息传输的速率、时延、可靠性等各方面都提出了更高的要求,大规模多进多出(Massive MIMO,m MIMO)因其空间资源挖掘的独特优势而获得青睐与重视,可实现系统频谱和能量效率的极大化,已成为5G的关键技术之一。文章介绍了m MIMO的关键技术原理,提出了针对不同TR数的设备进行差异性部署的方法,同时介绍了m MIMO最关键的波束赋形技术的优化思路和详细案例,为后续打造低成本优质5G精品网络具有重要意义。     

Consumer Value perceptions of food products from emerging processing technologies: A cross-cultural exploration

Through a qualitative research approach, the present paper aims to explore the range and type of ‘values’ and ‘costs’ in formulating overall Consumer Value (CV) perceptions, in association with two emerging processing technologies that at the outset are neither distinctly positive nor negative in the eyes of consumers, in two culturally variant contexts, namely a Western society where technology is often met with skepticism (i.e., the UK); and a non-Western society where technology plays a reassuring role regarding concerns about food safety and quality (i.e., China). Results reveal that the most important value and cost dimensions that define CV perceptions are reasoned and utility-related, in particular ‘functional (i.e., economic) value’ and ‘performance (i.e., taste-related) cost’. Moreover, additional value and cost types of affective nature play an important role, such as ‘emotional value’, ‘(dis)trust’ and ‘(un)familiarity’. Furthermore, a number of differences emerge when CV perceptions are related to participants’ differences in attitude to technological progress (i.e., pro- or counter-technology individuals), lending support to the assumption that consumers with different general attitudes towards technological progress would differ in the number and type of value–cost dimensions that define their CV trade-offs. Finally, a between-countries comparison revealed that counter-technology consumers in both cultural contexts share more value and cost perceptions than their pro-technology counterparts, who ‘allow’ more room for cultural discrepancies to impact on their CV perceptions. Overall, findings support the view that CV perceptions in the context of food produced by means of emerging processing technologies can be successfully analyzed using a multidimensional conceptualization, where CV is seen as the outcome of a trade-off among a number of ‘competing’ value and cost dimensions.     

“Thank heavens for the lease”: histories of shared ownership

Drawing on and developing Kingdon’s multiple streams analysis, this article examines the development of one aspect of the UK’s low cost home ownership programme: shared ownership. We demonstrate how key human and non-human policy entrepreneurs were able to set the agenda from 1973–1983 in favour of shared ownership; they neutralized the alternatives, while retaining some of their instruments; and solved a number of early problems by bringing key players into the programme. Our data-sets include a range of archival material and elite interviews. The policy entrepreneurs included John Stanley (who was the housing minister in the First Thatcher government), the National Federation of Housing Associations, and the Building Societies Association. Our development of the multiple streams analysis is to argue that documents, including the lease, act as policy entrepreneurs in their own right. The lease was central to the development of shared ownership and its transformation into a model lease enrolled other organizations, most critically the building societies.     

First time home buyers in metropolitan Perth 1979 – 1984

Abstract

Since 1979 interest rates on housing loans have risen sharply affecting the ability of many households to buy their first home. This article documents the changes in the socio-economic profiles of first home buyers using building society funds in metropolitan Perth between 1979 and 1984.

It also comments on how building societies have reacted to changes in the financial market which have made housing loans from savings Banks more attractive to 1st home buyers.

The article concludes by looking at Govt. assistance to 1st home buyers in terms of the concept of neutrality.     

An interactive genetic algorithm with the interval arithmetic based on hesitation and its application to achieve customer collaborative product configuration design

Complex product configuration design requires rapid and accurate response to customers’ demand. The participation of customers in product design will be a very effective solution to achieve this. The traditional interactive genetic algorithm (IGA) can solve the above problem to some extent by a computer-aided user interface. However, it is difficult to adopt an accurate number to express an individual's fitness because the customers’ cognition of evolutionary population is uncertain, and to solve the users’ fatigue problem in IGA. Thus, an interactive genetic algorithm with interval individual fitness based on hesitancy (IGA-HIIF) is proposed in this paper. In IGA-HIIF, the interval number derived from users’ evaluation time is adopted to express an individual's fitness, and the evolutionary individuals are compared according to the interval probability dominant strategy proposed in this paper. Then, the genetic operations are applied to generate offspring population and the evolutionary process doesn’t stop until it meets the termination conditions of the evolution or user manually terminates the evolution process. The IGA-HIIF is applied into the design system of the car console configuration, and compared to the other two kinds of IGA. The extensive experiment results are provided to demonstrate that our proposed algorithm is correct and efficient.     

Key-Attributes-Based Ensemble Classifier for Customer Churn Prediction

Recently, it has been seen that the ensemble classifier is an effective way to enhance the prediction performance. However, it usually suffers from the problem of how to construct an appropriate classifier based on a set of complex data, for example, the data with many dimensions or hierarchical attributes. This study proposes a method to constructe an ensemble classifier based on the key attributes. In addition to its high-performance on precision shared by common ensemble classifiers, the calculation results are highly intelligible and thus easy for understanding. Furthermore, the experimental results based on the real data collected from China Mobile show that the key-attributes-based ensemble classifier has the good performance on both of the classifier construction and the customer churn prediction.     

Excellence in teaching for promotion and tenure in animal and dairy sciences at doctoral/research universities: A faculty perspective

In this study, animal or dairy sciences faculty from doctoral/research universities were surveyed to clarify teaching performance expectations for the purpose of promotion and tenure of assistant professors. A survey tool including 15 evaluation criteria was available online and at the registration desk of the 2005 Joint Annual Meeting of the American Dairy Science Association and the American Society of Animal Science. The analyzed data set included 47 faculty (41 tenured and 6 tenure-track) with a substantial teaching responsibility from 27 different departments in 25 states. Four criteria were perceived as currently overemphasized: student evaluation of the instructor, student evaluation of the course, authoring peer-reviewed publications, and authoring an undergraduate textbook or book chapter. Nevertheless, more than 50% of respondents reported that these criteria should be used. One criterion emerged as being currently underemphasized: documentation of personal assessment of one's own teaching by preparing a portfolio. The lack of consensus for the remaining 10 items may have reflected substantial differences in institutional practices. The significance of overemphasis or underemphasis of certain criteria varied substantially depending on the respondent's perceived institutional mission. When asked about recognition within their department, 68% of respondents indicated that efforts in teaching improvement were properly rewarded. Respondents doubted the meaningfulness and appropriateness of student ratings tools as currently used. Results also suggested that animal and dairy science faculty placed a higher value on criteria recognizing excellence in teaching based on intradepartmental recognition (e.g., interactions with close-up peers and students) rather than recognition within a broader community of scholars as evidenced by authorship or success in generating funding for teaching. Proposed improvements in the evaluation of teaching for promotion and tenure include 1) providing tenure-track faculty with written guidelines at the time of hiring; 2) ensuring that student ratings tools are reliable and valid; 3) carefully mentoring new faculty within the departmental and institutional culture; and 4) encouraging self-reflection and documentation of attempts to address pedagogical issues in one's own teaching. Educational leaders in doctoral/research universities should promote changes to enhance teaching performance of future faculty graduating from their institutions.