TSS （Tourism Support System） as a New Competitive Tourism Marketing Instrument

The recent trend in tourism marketing is focus on customer relationship management. Tourism industry today is one of the highest revenue generating industry and strategic approach for sustainable development of this industry hosts benefits not only for the tourism related stakeholders but also the community and economy on the whole. Oman is one of the most preferred destinations for the tourists especially after the declaration of Muscat, Arab tourism Capital for 2012. Thus to materialize this honor and position, the scientific study and analysis of tourist behavior will help to predict the future trend of tourism and will give direction for effort investment. This work presents a novel strategy to identify, analyze and highlights the main tourist behavioral factors that could increase tourists＇ loyalty to a specific destination or agency. The analytical TSS （tourism support system） will also classify customers into two categories--first category will be classified as ＂LT （loyal tourists）＂ and second category as ＂NLT （non-loyal tourists）＂. Dataset is collected from a tourism business organization. Twenty-four attributes and 545 instances were collected and were analyzed by algorithms like logistics, forest of random trees, naive Bayes, J48 and Id3. The explanatory variables were defined, and some transformations were done to identify the response variable. Entropy was used and adapted in order to find the response variable from the explanatory variables. The results obtained from this work confirm that the generated rules can be used for future prediction and tourism business can be improved and efforts can be directed in right place for the right consumer resulting in high return on investment.     

Bare finger 3D air‐touch system with embedded multiwavelength optical sensor arrays for mobile 3D displays

A camera‐free 3D air‐touch system was proposed. Hovering, air swiping, and 3D gestures for further interaction with the floated 3D images on the mobile display were demonstrated. By embedding multiwavelength optical sensors into the display pixels and adding angular‐scanning illuminators with multiwavelength on the edge of the display, the flat panel can sense images reflected by a bare finger from different heights. In addition, three axis (x, y, z) information of the reflected image of the fingertip can be calculated. Finally, the proposed 3D air‐touch system was successfully demonstrated on a 4‐inch mobile 3D display.     

A Review of “What They Don’t Teach You in Library School”

SUMMARY

Distance learning students may not think of the “campus” library as the first place to fulfill their information needs and may not even be aware of the services available to them. One way to reach these students is to adopt and adapt marketing techniques from the business world. This article examines the findings of a survey conducted at Emporia State University concerning the awareness of distance learning services. It will also examine marketing techniques and illustrate how they can be applied to increase awareness of reference support services for distance learners.     

Moving from the Consortium to the Reference Desk: Keeping Chat and Improving Reference at the MSU Libraries

The experience of the Mississippi State University (MSU) Libraries illustrates the challenges presented by moving from consortial to local chat, as well as an evaluation of the advantages of chat reference in an academic setting. Countering the consortial, instant-messaging model prevalent in virtual reference today, the MSU Libraries have found chat offers advantages in an academic community. Moving to a local setting, it was possible for the MSU Libraries to maintain quality control over chat transactions while building relationships with faculty and students across campus.     

Build It (and Customize and Market It) and They Will Come

ABSTRACT

Like other academic libraries, the University Library System of the University of Pittsburgh (ULS) continues to invest in providing anytime, anywhere access to research materials in electronic format. While there are obvious benefits for users in this concomitant increase in complexity for these same users, with many of them, especially undergraduates, turning to the speed and simplicity of Google and away from the complexity of library sponsored electronic resources. Seeking ways to both maximize our investment in full text resources, and promote easy access to this universe of electronic resources for our users, the ULS felt strongly that a navigational solution had to be found, and in 2004 began the process of implementing a federated search tool.

This article discusses the collaborative process between the University Library System and its federated search vendor, and discusses the decision making process behind the customizations made by the ULS to its federated search system. The article also addresses the process of working with a professional marketing organization to developing a marketing message and supporting materials to promote its federated search system, and finally briefly looks at usability and usage statistics to assess the degree to which the Zoom! federated search system has met the goal of providing fast, easy access to high quality information. doi:10.1300/J136v12n03_07     

Not All Sources Are Created Equal: Student Research,Source Equivalence

ABSTRACT

With the emergence of the browser searchable Internet in the early 1990s, accessing the World Wide Web has become commonplace. In regards to its impact on student research, current undergraduates have become savvy searchers when it comes to accessing and integrating Internet documents into their research papers. However, this ease of use has come at a price. The overall quality of research being submitted by our students has suffered. Many incoming undergraduates don't make the distinction between documents located via a typical Internet search engine and full-text information generated from academic proprietary databases housed on the library's home page.     

The Sadeian interface: computers and catharsis

This paper explores the limitations of contemporary interface design and offers the potential of more profound forms of interaction by drawing on the rich and much older heritage of interactive art. Whilst HCI design is preoccupied with making the computer more simple to use, installation work, kinetic sculpture, and interactive multimedia art forms have generally been more concerned with the predicament of human/technological negotiation, whilst remaining a salient form of human communication. HCI activity sets out to make the complex systems of computing easy to understand and use, whilst interactive art often uses simple technology to make complex, inspiring and esoteric statements and experiences. In many ways the more simple and 'low resolution' the technology the more immersive, acute and intimate the experience. 'Low resolution' examples such as telephone-sex-lines are explored alongside more immersive systems, such as biofeedback interfaces, and other interactive experiments drawn from the 'technic' strand of art history.     

To watch from distance: an interactive film model based on Brechtian film theory

With the emergence of new media, interactive film projects have mainly struggled to resolve the contradiction between dramatic structures and interaction. Dramatic film presents identification with the main character, where the viewer is constantly oppressed by the narrative, and therefore lost in illusion. In this context, when we bring on the scene interaction, the drama apparently starts to lose its power.

In this article, a new interactive film model based on Brechtian film theory is proposed. This model presents a new way of spatiotemporal construction where different audiovisual combinations can be viewed successively, and this way the viewer can actively construct his/her own story. Theoretical framework of the Brechtian interactive film model is supported by an interactive film application, named Academia. The main feature of the model is that, while interaction is very simple, the continuity of the narrative is preserved and the film requiring an intellectual level of interpretation.     

Exploring creative intersections: Ernest Edmonds and his time-based generative art

This article focuses on the experience of British artist Ernest Edmonds and the influences that have informed his art practice in the past forty years. How are these influences connected? The article has an historical focus. It develops the themes within Edmonds's art and shows his connections with the ‘Systems’ artists and their forebears. In particular, the article concentrates on the encounter of Edmonds with artistic thinking about systems and process in the broad sense, as well as digital and interactive work developed from the early 1980s. As the article will demonstrate, a passion for colour, time and structure, the encounter with a number of artists inspired by Constructivism in the early 1980s, and the educational context in which Edmonds has worked from the late 1960s until the present, have offered great opportunities of interdisciplinary exchanges and ideas that had a profound impact upon the nature of his art. These influences have enabled Edmonds to explore new constructs in art through the use of technology that are a constant stimulus in his creative research, both as an artist and as an academic.     

基于移动社交群的互联网内容适配系统的搭建

基于移动社交群,提出了一种面向群体推荐互联网内容的系统。这种面向社交群体的新精确营销模式不仅能提升营销效率,也减少了客户接触频次,提升了客户感知。