The influence of dispositions and Internet motivation on online communication satisfaction and relationship closeness

Guided by the Uses and Gratifications (U&G) perspective, this study examined the influence of unwillingness to communicate, loneliness, Internet-use motives, and Internet (CMC) use and interaction (amount and types of use and self-disclosure) in online communication satisfaction and online relationship closeness. There were 261 participants in this study. Overall, participants who perceived their face-to-face communication to be rewarding, used CMC for self-fulfillment, and disclosed their personal feelings to others tended to feel close to their online partners. Moreover, those who used the Internet for purposes of self-fulfillment and affection and intended to disclose their feelings to others felt satisfied with their online communication. The associations among the constructs extend our knowledge of the U&G theoretical model, how and why people communicate interpersonally in CMC settings, and the influence of individual differences on CMC for relational communication.     

The influence of user cognition on consumption decision-making from the perspective of bounded rationality

Consumer decision-making is related to the success or failure of enterprises, and products that cater to the cognitive preferences of users have become a focus of current research. Based on the theory of bounded rationality, this paper explores the cognitive process of consumer decision-making. Then, how product shape affects consumption decision-making is analyzed with eye-tracking technology. Finally, the design principle of the product form is further explored. The results demonstrate the following: (1) the perceptual cognition of users has a driving effect on consumption behavior; (2) as a key factor affecting the perceptual cognition of users, product form affects consumer decision-making by influencing the degree of approach motivation; (3) by establishing the mapping relationship between product form elements and user images, the principles of product form design can be more consistent with user image preferences. This study provides useful suggestions for how to increase the purchase behavior of users from the perspective of bounded rationality.     

Instructing students on effective sequences of examples and problems: Does self-regulated learning improve from knowing what works and why?

Nowadays, students often practice problem-solving skills in online learning environments with the help of examples and problems. This requires them to self-regulate their learning. It is questionable how novices self-regulate their learning from examples and problems and whether they need support. The present study investigated the open questions (1) to what extent students' (novices) task selections align with instructional design principles and (2) whether informing them about these principles would improve their task selections, learning outcomes, and motivation. Higher education students (N = 150) learned a problem-solving procedure by fixed sequences of examples and problems (FS-condition), or by self-regulated learning (SRL). The SRL participants selected tasks from a database, varying in format, complexity, and cover story, either with (ISRL-condition) or without (SRL-condition) watching a video detailing the instructional design principles. Students' task-selection patterns in both SRL conditions largely corresponded to the principles, although tasks were built up in complexity more often in the ISRL-condition than in the SRL-condition. Moreover, there was still room for improvement in students' task selections after solving practice problems. The video instruction helped students to better apply certain principles, but did not enhance learning and motivation. Finally, there were no test performance or motivational differences among conditions. Although these findings might suggest it is relatively ‘safe’ to allow students to independently start learning new problems-solving tasks using examples and problems, caution is warranted: It is unclear whether these findings generalize to other student populations, as the students participating in this study have had some experience with similar tasks or learning with examples. Moreover, as there was still room for improvement in students' task selections, follow-up research should investigate how we can further improve self-regulated learning from examples and practice problems.     

The effect of nonhuman’s versus human’s external regulation on children’s speech use, manifested self-regulation, and satisfaction during learning tasks

Because of several analytical and methodological critiques on the findings and contexts of children’s private speech (PS), self-regulation learning (SRL), and thinking aloud (TA), the present study was conducted to shed new light on the effect of the nonhuman’s/computer’s versus human’s/teacher’s intervention (C-Condition versus T-Condition) on young children’s speech use, SRL, and satisfaction during learning tasks. Four developmental measurements with novel criteria were used to measure: (1) speech analysis, (3) SRL as a function of task level selection, (3) SRL as a function of task precision, and (4) a friendly-chat questionnaire to measure children’s satisfaction. Two types of intervention (enacted versus verbal encouragement) were applied through computer-based learning environment and investigated by forty preschool children divided by their teachers between the two conditions equivalently. It was hypothesized that children who acted alone (C-Condition) were more PS productive, manifested higher SRL, task performance, and satisfaction. The results confirmed the hypothesis with no significant differential effect of the gender on performance, showed that the injudicious use of encouragement hindered the children’s regulation behavior, and proved that PS and TA elicitation were fully different. However, the results were not confirmed Vygotsky’s view and simultaneously not fully inline with Piaget’s view of self-regulation development.     

The roles of user motivation to perform a task and decision support system (DSS) effectiveness and efficiency in DSS use

The purposes of this study are to: (1) obtain measures of actual decision support system (DSS) use that include the three elements of DSS use proposed by Burton-Jones and Straub (Burton-Jones, A., & Straub, D.W., Jr., (2006). Reconceptualizing system usage: An approach and empirical test. Information Systems Research, 17(3), 228–246), and (2) identify an important psychological construct – a user’s motivation to perform a task – and examine how it interacts with two DSS characteristics – effectiveness and efficiency – to affect actual DSS use. As predicted, the findings indicated that individuals who used a more effective DSS to work on a task that they were motivated in increased usage of the DSS, while DSS use did not differ between individuals who used either a more or less effective DSS to complete a task that they were less motivated in. The results also showed significant difference for two measures of DSS use (i.e., STEP and TIME) and no significant difference for one measure of DSS use (i.e., USE) between individuals who used either a more or less efficient DSS to perform a task that they were more motivated in. As expected, significant differences were found for individuals who used either a more or less efficient DSS to complete a task that they were less motivated in. Finally, the results showed that DSS use increased when perceived ease of use and perceived usefulness of the DSS were high; therefore, these results corroborate the findings of prior research in the context of actual DSS use.     

Guarding against online threats: why entrepreneurs take protective measures

Information technology is becoming increasingly important for entrepreneurs. Protecting their technical infrastructure and stored data is, therefore, also becoming more vital. Nevertheless, research into the safety and security of entrepreneurs in general, and online threats targeted at entrepreneurs in particular, is still limited. This study investigates to what extent self-employed entrepreneurs protect themselves against online threats, and what motivates them to do so. Based on secondary analyses on data collected from 1622 Dutch entrepreneurs, we observe that the majority implement technical and personal coping measures. By adopting protection motivation theory as a theoretical basis for our study, we found that coping appraisal explains the adoption of protective measures. Entrepreneurs are likely to implement protective measures when they believe a measure is effective, when they are capable of using internet technology, when their attitude towards online protection is positive and when they believe they are responsible for their own online security. Although the secondary analysis provides some limitations, this study offers new insights into the usage of protective measures and the motivation for taking them. These insights can help to improve information security campaigns.     

The relationship between online game playing motivation and selection of online game characters – the case of Taiwan

The alarming growth rate in the online game industry calls for a need of understanding the determinants of online gamers’ behaviour. Investigating how online gamers choose different online characters assists online game vendors to design characters that match the needs of different online gamers. Recently, numerous online game designers have introduced celebrity figures as characters for certain online games. The popularity of those celebrities has resulted in greater awareness of these games, and hopefully further increases the playability of online games. While different online gamers are motivated by different desires for playing, it is insufficiently researched whether these online celebrity characters have actually altered players’ choice in giving preference to these games. Thus, this study conducts an experimental design to study the reasons behind players’ choice of characters by studying how online games perceive the interpersonal attractiveness of celebrity online characters, and how online gamers with different playing motivations display different behaviours in their choice of online game characters. Results from the survey filled out by participants after the experiments show that the attractiveness of celebrity online characters is significantly higher than that of non-celebrity characters. Further, online game players with a social playing motivation tend to choose celebrities as their online game characters.     

Determinants of consumers’ attitudes toward mobile advertising: The mediating roles of intrinsic and extrinsic motivations

Mobile advertising is booming, due to the popularity of mobile devices. Drawing on motivation theory, this study examines the factors that influence consumers’ attitudes toward mobile advertising. The authors identify timeliness, localization, and personalization of the advertisement message as antecedents of extrinsic motivation, as well as consumer innovativeness and perceived enjoyment as antecedents of intrinsic motivation. Using structural equation modeling, the study analyzes the conceptual model with a sample of 218 mobile phone users. Both intrinsic and extrinsic motivations mediate the effects of the advertising message’s characteristics on mobile phone users’ attitudes toward mobile advertising.