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1.
Traditionally, direct marketing companies have relied on pre-testing to select the best offers to send to their audience. Companies systematically dispatch the offers under consideration to a limited sample of potential buyers, rank them with respect to their performance and, based on this ranking, decide which offers to send to the wider population. Though this pre-testing process is simple and widely used, recently the industry has been under increased pressure to further optimize learning, in particular when facing severe time and learning space constraints. The main contribution of the present work is to demonstrate that direct marketing firms can exploit the information on visual content to optimize the learning phase. This paper proposes a two-phase learning strategy based on a cascade of regression methods that takes advantage of the visual and text features to improve and accelerate the learning process. Experiments in the domain of a commercial Multimedia Messaging Service (MMS) show the effectiveness of the proposed methods and a significant improvement over traditional learning techniques. The proposed approach can be used in any multimedia direct marketing domain in which offers comprise both a visual and text component.
Giuseppe TribulatoEmail:

Sebastiano Battiato   was born in Catania, Italy, in 1972. He received the degree in Computer Science (summa cum laude) in 1995 and his Ph.D in Computer Science and Applied Mathematics in 1999. From 1999 to 2003 he has lead the “Imaging” team c/o STMicroelectronics in Catania. Since 2004 he works as a Researcher at Department of Mathematics and Computer Science of the University of Catania. His research interests include image enhancement and processing, image coding and camera imaging technology. He published more than 90 papers in international journals, conference proceedings and book chapters. He is co-inventor of about 15 international patents. He is reviewer for several international journals and he has been regularly a member of numerous international conference committees. He has participated in many international and national research projects. He is an Associate Editor of the SPIE Journal of Electronic Imaging (Specialty: digital photography and image compression). He is director of ICVSS (International Computer Vision Summer School). He is a Senior Member of the IEEE. Giovanni Maria Farinella   is currently contract researcher at Dipartimento di Matematica e Informatica, University of Catania, Italy (IPLAB research group). He is also associate member of the Computer Vision and Robotics Research Group at University of Cambridge since 2006. His research interests lie in the fields of computer vision, pattern recognition and machine learning. In 2004 he received his degree in Computer Science (egregia cum laude) from University of Catania. He was awarded a Ph.D. (Computer Vision) from the University of Catania in 2008. He has co-authored several papers in international journals and conferences proceedings. He also serves as reviewer numerous international journals and conferences. He is currently the co-director of the International Summer School on Computer Vision (ICVSS). Giovanni Giuffrida   is an assistant professor at University of Catania, Italy. He received a degree in Computer Science from the University of Pisa, Italy in 1988 (summa cum laude), a Master of Science in Computer Science from the University of Houston, Texas, in 1992, and a Ph.D. in Computer Science, from the University of California in Los Angeles (UCLA) in 2001. He has an extensive experience in both the industrial and academic world. He served as CTO and CEO in the industry and served as consultant for various organizations. His research interest is on optimizing content delivery on new media such as Internet, mobile phones, and digital tv. He published several papers on data mining and its applications. He is a member of ACM and IEEE. Catarina Sismeiro   is a senior lecturer at Imperial College Business School, Imperial College London. She received her Ph.D. in Marketing from the University of California, Los Angeles, and her Licenciatura in Management from the University of Porto, Portugal. Before joining Imperial College Catarina had been and assistant professor at Marshall School of Business, University of Southern California. Her primary research interests include studying pharmaceutical markets, modeling consumer behavior in interactive environments, and modeling spatial dependencies. Other areas of interest are decision theory, econometric methods, and the use of image and text features to predict the effectiveness of marketing communications tools. Catarina’s work has appeared in innumerous marketing and management science conferences. Her research has also been published in the Journal of Marketing Research, Management Science, Marketing Letters, Journal of Interactive Marketing, and International Journal of Research in Marketing. She received the 2003 Paul Green Award and was the finalist of the 2007 and 2008 O’Dell Awards. Catarina was also a 2007 Marketing Science Institute Young Scholar, and she received the D. Antonia Adelaide Ferreira award and the ADMES/MARKTEST award for scientific excellence. Catarina is currently on the editorial boards of the Marketing Science journal and the International Journal of Research in Marketing. Giuseppe Tribulato   was born in Messina, Italy, in 1979. He received the degree in Computer Science (summa cum laude) in 2004 and his Ph.D in Computer Science in 2008. From 2005 he has lead the research team at Neodata Group. His research interests include data mining techniques, recommendation systems and customer targeting.   相似文献   
2.
Intestinal cell dysfunctions involved in obesity and associated diabetes could be correlated with impaired intestinal cell development. To date, the molecular mechanisms underlying these dysfunctions have been poorly investigated because of the lack of a good model for studying obesity. The main aim of this study was to investigate the effects of lipotoxicity on intestinal cell differentiation in small intestinal organoid platforms, which are used to analyze the regulation of cell differentiation. Mouse intestinal organoids were grown in the presence/absence of high palmitate concentrations (0.5 mM) for 48 h to simulate lipotoxicity. Palmitate treatment altered the expression of markers involved in the differentiation of enterocytes and goblet cells in the early (Hes1) and late (Muc2) phases of their development, respectively, and it modified enterocytes and goblet cell numbers. Furthermore, the expression of enteroendocrine cell progenitors (Ngn3) and I cells (CCK) markers was also impaired, as well as CCK-positive cell numbers and CCK secretion. Our data indicate, for the first time, that lipotoxicity simultaneously influences the differentiation of specific intestinal cell types in the gut: enterocytes, goblet cells and CCK cells. Through this study, we identified novel targets associated with molecular mechanisms affected by lipotoxicity that could be important for obesity and diabetes therapy.  相似文献   
3.
This work reports the study concerning the influence of the preparation conditions on the structure of silicon rich oxide (SRO) deposited by PECVD method by which the structural properties of the film are strictly related. In particular we investigated the role of reactant gases N2O and SiH4 on the total Si concentration, Si excess concentration, Si clustered concentration and size of nanoclusters formed by high annealing temperature. We payed particular attention on the role of the hydrogen and nitrogen during the Si agglomeration.The presence of hydrogen atoms on the as-deposited specimen, confirmed by the Si–H bonds peak on the FTIR analysis, has been directly correlated to the silicon excess concentration in the layer. The silicon, oxygen and nitrogen atomic density has been calculated from RBS analysis. These information were coupled to the ones obtained using methodology based on electron energy loss spectroscopy combined with energy filtered images, which allowed us to quantify the clustered silicon concentration in annealed sub-stoichiometric silicon oxide layers (SiOx). We have verified that the nitrogen dissolved in the layer inhibits the Si excess clustering so that the efficiency of silicon agglomeration process decreases as the nitrogen content increases.  相似文献   
4.
Precise, reliable, and remote measurement of dissolved oxygen in aqueous media is of great importance for many industrial, environmental, and biological applications. In particular, photoelectrochemical sensors working in differential mode have recently demonstrated promising properties, in terms of stability, sensitivity, and application potential. Here, a new approach is presented, combining visible light sensitivity, efficient photocurrent generation, and solution‐processed fabrication methods of conjugated polymers, with charge carriers selectivity, energetic alignment favorable to efficient interfacial charge transfer and high surface area achievable by using metal oxide nanostructures. Extensive characterization and optimization of the hybrid organic/inorganic system are carried out, leading to the realization of an oxygen sensor device, based on nanostructured palladium oxide/poly[(9,9‐dioctylfluorenyl‐2,7‐diyl)‐alt‐5,5‐(4′,7′‐di‐2‐thienyl‐2′,1′,3′‐benzothiadiazole]/[6,6]phenyl‐C61‐butyric acid methyl ester (PdO/APFO‐3:PCBM) as materials of choice. State‐of‐the‐art sensitivity, amounting at ?5.87 μA cm?2 ppm?1, low background signal, in the order of ?4.85 μA cm?2, good electrochemical stability for more than 2 h of continuous functioning and high reproducibility of the signal over the pH 1 to 10 range, are reported, making the hybrid device suitable for several practical uses. The results fully validate the mixed organic/inorganic approach for photoelectrochemical applications, and pave the way for its further exploitation in fields like waste water treatment, environmental monitoring, and water splitting.  相似文献   
5.
In order to study an original detection architecture for future cosmology experiments based on wide band adding interferometry, we have tested a single baseline bench instrument based on commercial components. The instrument has been characterized in the laboratory with a wide band power detection setup. A method which allows us to reconstruct the complete transfer function of the interferometer has been developed and validated with measurements. This scheme is useful to propagate the spurious effects of each component till the output of the detector.  相似文献   
6.
Memristors are electric components that emulate the memory and computational properties of biological synapses by remembering the current that flows through them. Here, for the first time, the memristive properties of geopolymers, inexpensive ceramic materials manufactured at room temperature from alkaline activation of amorphous aluminosilicate precursors, are presented. It is demonstrated that geopolymers present all the fingerprints of memristors, and a physics-based model is proposed, which demonstrates that electroosmosis in the bulk geopolymer pores induces ion channels that foster change in the overall conductance of the bulk material, contributing to the observed memristive behavior. This model opens the door to a new category of porous electroosmosis-based bulk memristors. Synaptic functions such as short-term plasticity and long-term plasticity, as well as endurance and retention capabilities are also demonstrated. The reported findings pave the way to the use of geopolymers for low-cost applications in neuromorphic computing.  相似文献   
7.
Gallium selenide (GaSe) is a layered compound, which has been exploited in nonlinear optical applications and photodetectors due to its anisotropic structure and pseudodirect optical gap. Theoretical studies predict that its 2D form is a potential photocatalyst for water splitting reactions. Herein, the photoelectrochemical (PEC) characterization of GaSe nanoflakes (single‐/few‐layer flakes), produced via liquid phase exfoliation, for hydrogen evolution reaction (HER) and oxygen evolution reaction (OER) in both acidic and alkaline media is reported. In 0.5 m H2SO4, the GaSe photoelectrodes display the best PEC performance, corresponding to a ratiometric power‐saved metric for HER (Φsaved,HER) of 0.09% and a ratiometric power‐saved metric for OER (Φsaved,OER) of 0.25%. When used as PEC‐type photodetectors, GaSe photoelectrodes show a responsivity of ≈0.16 A W?1 upon 455 nm illumination at a light intensity of 63.5 µW cm?2 and applied potential of ?0.3 V versus reversible hydrogen electrode (RHE). Stability tests of GaSe photodetectors demonstrated a durable operation over tens of cathodic linear sweep voltammetry scans in 0.5 m H2SO4 for HER. In contrast, degradation of photoelectrodes occurred in both alkaline and anodic operation due to the highly oxidizing environment and O2‐induced (photo)oxidation effects. The results provide new insight into the PEC properties of GaSe nanoflakes for their exploitation in photoelectrocatalysis, PEC‐type photodetectors, and (bio)sensors.  相似文献   
8.
Acne Vulgaris (AV) and Hidradenitis suppurativa (HS) are common chronic inflammatory skin conditions that affect the follicular units that often coexist or are involved in differential diagnoses. Inflammation in both these diseases may result from shared pathways, which may partially explain their frequent coexistence. MicroRNAs (miRNAs) are a class of endogenous, short, non-protein coding, gene-silencing or promoting RNAs that may promote various inflammatory diseases. This narrative review investigates the current knowledge regarding miRNAs and their link to AV and HS. The aim is to examine the role of these molecules in the pathogenesis of AV and HS and to identify possible common miRNAs that could explain the similar characteristics of these two diseases. Five miRNA (miR-155 miR-223-, miR-21, and miRNA-146a) levels were found to be altered in both HS and AV. These miRNAs are related to pathogenetic aspects common to both pathologies, such as the regulation of the innate immune response, regulation of the Th1/Th17 axis, and fibrosis processes that induce scar formation. This review provides a starting point for further studies aimed at investigating the role of miRNAs in AV and HS for their possible use as diagnostic-therapeutic targets.  相似文献   
9.
In previous works we demonstrated an inverse correlation between plasma Coenzyme Q10 (CoQ10) and thyroid hormones; in fact, CoQ10 levels in hyperthyroid patients were found among the lowest detected in human diseases. On the contrary, CoQ10 is elevated in hypothyroid subjects, also in subclinical conditions, suggesting the usefulness of this index in assessing metabolic status in thyroid disorders. A Low-T3 syndrome is a condition observed in several chronic diseases: it is considered an adaptation mechanism, where there is a reduction in pro-hormone T4 conversion. Low T3-Syndrome is not usually considered to be corrected with replacement therapy. We review the role of thyroid hormones in regulation of antioxidant systems, also presenting data on total antioxidant capacity and Coenzyme Q10. Published studies suggest that oxidative stress could be involved in the clinical course of different heart diseases; our data could support the rationale of replacement therapy in low-T3 conditions.  相似文献   
10.
A Co(I)‐catalysed condensation of allylidene dipivalate with aldehydes to give (Z)‐4‐hydroxybut‐1‐enyl pivalates in 62 to 87% isolated yields, is reported. Reactions are run in acetonitrile at 0 or 25 °C depending on the nature of the aldehyde, and exploiting the Co(II)/Zn(0) redox couple for the preparation of the catalytic Co(I) species.  相似文献   
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