Addiction to altruism? Opponent-process theory and habitual blood donation.

Explores the possibility that one of undoubtedly several interacting motives behind commitment to regular blood donation is the development of an affective "addiction" to the behavior, based on initial anxiety, through the mechanisms postulated by opponent-process theory. Pre- and post-donation responses to 1,846 blood donation experiences were subjected to correlational and regression analyses. Support was found for the relevance of opponent-process theory to the development of positive affective responses to donation. (21 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Women as TV Experts: The Voice of Authority?

Three-yeax study shows more women experts selling products for women but still backed up by the "known quantity" of an authoritative male uoice-over.