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E-commerce (business-to-consumer electronic commerce), one form of which is Web-based shopping, is defined as electronic-based economic transactions conducted between individual consumers and organizations. While this form of ecommerce is forecasted to grow rapidly for the foreseeable future, it still represents only a small fraction of total consumer spending. To better take advantage and be prepared for this economic phenomenon, organizations need to identify and understand factors that may impact consumers' decisions to engage in Web-based e-commerce. Recently, the importance of security has been discussed in both the academic and practitioner press. The impact of security on the use of e-commerce has been established empirically. 相似文献
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