Learning and Revising User Profiles: The Identification of Interesting Web Sites

We discuss algorithms for learning and revising user profiles that can determine which World Wide Web sites on a given topic would be interesting to a user. We describe the use of a naive Bayesian classifier for this task, and demonstrate that it can incrementally learn profiles from user feedback on the interestingness of Web sites. Furthermore, the Bayesian classifier may easily be extended to revise user provided profiles. In an experimental evaluation we compare the Bayesian classifier to computationally more intensive alternatives, and show that it performs at least as well as these approaches throughout a range of different domains. In addition, we empirically analyze the effects of providing the classifier with background knowledge in form of user defined profiles and examine the use of lexical knowledge for feature selection. We find that both approaches can substantially increase the prediction accuracy.     

Machine Learning for User Modeling

At first blush, user modeling appears to be a prime candidate for straightforward application of standard machine learning techniques. Observations of the user's behavior can provide training examples that a machine learning system can use to form a model designed to predict future actions. However, user modeling poses a number of challenges for machine learning that have hindered its application in user modeling, including: the need for large data sets; the need for labeled data; concept drift; and computational complexity. This paper examines each of these issues and reviews approaches to resolving them.     

Adaptive Web Site Agents

We discuss the design and evaluation of a class of agents that we call adaptive web site agents. The goal of such an agent is to help a user find additional information at a particular web site, adapting its behavior in response to the actions of the individual user and the actions of other visitors to the web site. The agent recommends related documents to visitors and we show that these recommendations result in increased information read at the site. It integrates and coordinates among different reasons for making recommendations including user preference for subject area, similarity between documents, frequency of citation, frequency of access, and patterns of access by visitors to the web site. We argue that this information is best used not to change the structure or content of the web site but rather to change the behavior of an animated agent that assists the user.     

User Modeling for Adaptive News Access

We present a framework for adaptive news access, based on machine learning techniques specifically designed for this task. First, we focus on the system's general functionality and system architecture. We then describe the interface and design of two deployed news agents that are part of the described architecture. While the first agent provides personalized news through a web-based interface, the second system is geared towards wireless information devices such as PDAs (personal digital assistants) and cell phones. Based on implicit and explicit user feedback, our agents use a machine learning algorithm to induce individual user models. Motivated by general shortcomings of other user modeling systems for Information Retrieval applications, as well as the specific requirements of news classification, we propose the induction of hybrid user models that consist of separate models for short-term and long-term interests. Furthermore, we illustrate how the described algorithm can be used to address an important issue that has thus far received little attention in the Information Retrieval community: a user's information need changes as a direct result of interaction with information. We empirically evaluate the system's performance based on data collected from regular system users. The goal of the evaluation is not only to understand the performance contributions of the algorithm's individual components, but also to assess the overall utility of the proposed user modeling techniques from a user perspective. Our results provide empirical evidence for the utility of the hybrid user model, and suggest that effective personalization can be achieved without requiring any extra effort from the user.