岳飞《满江红》爱国情结的当代审视

岳飞《满江红》词在中国诗歌史上享誉千古,其豪迈壮烈的艺术张力和悲壮的魅力,震撼并感染了无数国人,铸就了一代代中华儿女的爱国情怀。作为爱国诗篇,其爱国情结与忠君理念相伴共生,今天我们对之作当代审视和解读,应突破狭隘的爱国范畴,将其升华为中华复兴的精神动力。     

浅析企业员工培训与核心竞争力打造

加强员工培训是企业获得高素质人才、提高自身品牌价值的重要途径之一。文章主要通过探讨对员工知识技能、创新意识、忠诚职守、团队精神等几个方面的培训,阐述企业员工培训与核心竞争力打造的关系。     

品牌忠诚度研究述评

品牌忠诚度二维构成的观点在学术领域已经获得了广泛的共识,同时大量的定性研究和定量实证研究已表明品牌忠诚度不仅是品牌资产的重要构成部分,较高的品牌忠诚度还可以带来较高的现实经济收益。在品牌忠诚度测量方面,学者们对顾客忠诚度的测量指标主要可以分为行为和态度两大类指标,但大部分实证研究使用较多的都是行为倾向指标和态度指标,而缺乏对消费者真实购买行为的测量。     

我国商业银行信用卡顾客忠诚影响因素研究

在理论研究的基础上,构建了我国商业银行信用卡顾客忠诚形成的影响因素假设模型,并采用实证的方法,运用SPSS统计软件对调查数据进行整理和分析。研究发现：服务质量,顾客信任对信用卡顾客的态度忠诚和行为忠诚是正相关关系,转换成本与信用卡顾客的行为忠诚是正相关关系,而与顾客的态度忠诚是负相关关系。     

基于用户忠实度的应用层DDoS防御模型

针对应用层DDoS(application layer DDoS,App-DDoS)攻击,提出一种基于用户忠实度的ULDM(user loyalty defense model)防御模型,其根据用户对网站的忠实程度来区分正常用户和攻击用户。用户忠实度包含访问频率忠实度和行为忠实度,行为忠实度又包括历史行为忠实度和当前行为忠实度。从用户长期以来在请求频率和请求负载两方面的表现对用户行为进行评估,得到用户行为忠实度,根据用户长期以来对网站的访问频率得到用户访问频率忠实度;通过调度模块根据用户忠实度对请求进行调度。模拟实验验证了该模型的有效性。     

交互性在提升电商网站用户忠诚中的应用策略分析

目的对电商网站的交互性进行分析。方法通过文献调研划分交互行为,在竞品分析和深度访谈等定性研究的基础上,编撰调查问卷并开展大规模调查,回收定量数据,结合电商网站的特性,运用SPSS主成分分析法对交互因子进行提取研究。结论电商网站的交互因子可以概括为相关性、真实性和关系性3个方向,从信息交互和社会交互两个维度有针对性地探索各交互因子的应用策略,可以有效提升电商网站的用户忠诚。     

Achieving sustainable customer loyalty in airports: The role of waiting time satisfaction and self-service technologies

Waiting time appears to be an unavoidable part of the service industry, particularly at the airport, where you may encounter delays due to check-in, screening, and other activities. This waiting experience can vex customers, affecting their perception of the service provider and, consequently, their loyalty. Our study aimed to determine the effect of waiting time satisfaction and the use of self-service technology on the long-term sustainability of customer loyalty. 750 structured questionnaires were distributed to travelers at two international airports in Turkey. PLS-SEM was used to analyses the models. Our findings indicate that customer satisfaction with waiting times and the use of self-service technologies are critical for the long-term sustainability of customer loyalty. Additionally, we discovered that waiting time satisfaction partially mediates the relationship between self-service technology use and long-term customer loyalty. Finally, the managerial implications were discussed, including future research suggestions.     

Understanding buyers' loyalty to a C2C platform: the roles of social capital,satisfaction and perceived effectiveness of e‐commerce institutional mechanisms

Drawing upon social capital theory, this study aims to investigate how different dimensions of social capital affect online buyers' satisfaction and ultimately boost their loyalty to a Consumer‐to‐Consumer (C2C) platform. Specifically, we propose that three dimensions of social capital (i.e., cognitive, structural and relational capital) contribute positively to the two types of online buyers' satisfaction (i.e., economic and social satisfaction). In addition, we posit that perceived effectiveness of e‐commerce institutional mechanisms (PEEIM) moderates the relationships between economic and social satisfaction and buyers' loyalty to the platform. Three hundred buyers on the Consumer‐to‐Consumer platform, TaoBao, were surveyed to test the proposed model. The results suggest that buyers' evaluation of social capital with the community of sellers can enhance their satisfaction with the sellers, which subsequently affect their loyalty to the platform. Furthermore, perceived effectiveness of e‐commerce institutional mechanisms negatively moderates the effect of economic satisfaction and positively moderates the effect of social satisfaction on buyers' loyalty to the platform. The theoretical contributions and practical implications are discussed.     

The impact of a computerized conferencing system on the productivity of scientific research communities

Researchers and practitioners in the field of information and communication technologies (ICT) have for a while been embracing the concepts of user and consumer experience as well as emotions in design, encouraging the industry to emphasise hedonic and symbolic qualities of products and services, over and beyond their utilitarian characteristics. However, the idea that mobile phone users, for instance, seek increasingly experience-rich, personalised products can not be taken for granted. Therefore, it is valuable to investigate the degree to which users really share designers' increasingly socio-emotional stances. The presented longitudinal study investigated users' mobile phone-related product meaning, particularly its development from 2004 to 2008. Product meaning was conceptualised in terms of an affective-cognizant choice mode dimension complemented by items capturing utilitarian, hedonic, and symbolic facets of the construct. The findings provide grounds for raising an important discussion about a possible pragmatic shift in product meaning, away from emotional and holistic, towards piecemeal and rational valuation. This would obviously challenge current design maxims. Linking these results to users' personality and mobile phone ownership history, subgroups with notably dissimilar product meaning development could be distinguished mainly with regard to levels of neuroticism, extraversion and brand loyalty – however, not gender.