知识经济时代市场营销的新观念

知识经济的到来给市场营销带来了巨大变化；同时，也为营销观念的创新提供了基础，网络营销、知识营销、合作营销等新观念应运而生；企业应当跟上时代步伐，不断适应营销发展的新趋势。     

综合运用激励理论调动营销人员的积极性

从企业营销工作实践和激励理论相结合的角度,论述了企业如何设计营销的激励和约束机制,提高销售人员的工作效率和积极性.     

浅谈项目的形象包装

对房地产项目的样板房包装、售楼部包装及包装应注意的问题进行了论述,同时介绍了楼盘包装的内容及具体的包装策略,并指出楼盘的销售推广是房地产项目开发后期的关键环节,其成效直接影响到投资项目的市场价值实现.     

企业目标的经济学分析

市场经济条件下,股东、经理、员工、政府、社会等企业内外方方面面对企业提出了不同的要求,于是企业具有多种目标。企业是以盈利为主要目的的经济单位,因此,唯有利润才是最重要的目标,其他目标与利润目标都有着直接或间接的联系。     

中小化妆品企业——走好上市推广的第一步

新产品入市，对于身临激烈竞争的市场环境中的每一位业主来说都是有喜有忧。论述了中小化妆品企业对新品上市应采取的一些策略，如广告投入、终端销售方式等。指出产品包装以及招贴广告等宣传品就是可采用的最好的广告宣传。     

人身意外伤害保险中介代理互联网销售系统的设计与实现

介绍了中国人寿保险股份有限公司湖南省分公司人身意外伤害保险中介代理互联网销售系统的设计与实现。该系统实现了人身意外伤害保险中介代理实时出单,以及与公司短险业务处理系统、单证管理系统的实时对接,具有较强的可扩展性和实用性。     

商品房预售制度存废的分析

回顾我国商品房预售制度发展历程,分析商品房预售制度的弊端,并引用媒体对现房销售的调查结果,提出现房销售的影响预测。     

煤炭运输系统架构及应用研究

以汾西矿业集团煤炭运输系统实施实例为研究背景,介绍了煤炭运输系统在煤炭运销调度中的重要作用,详细介绍了煤炭运输系统的总体架构和具体流程,同时对煤炭运输系统在汾西矿业集团的现场实施效果和经济效益进行了分析。分析结果表明,该系统规范了煤炭运输流程,大大提高了煤炭运输效率;可有效控制运输成本,为企业带来巨大的经济效益。     

Considering lost sale in inventory routing problems for perishable goods

This paper presents a mathematical model for an inventory routing problem (IRP). The model is especially designed for allocating the stock of perishable goods. It is assumed that the age of the perishable inventory has a negative impact on the demand of end customers and a percentage of the demand is considered as lost sale. The proposed model balances the transportation cost, the cost of inventory holding and lost sale. In addition to the usual inventory routing constraints, we consider the cost of lost sale as a linear or an exponential function of the inventory age. The proposed model is solved to optimality for small instances and is used to obtain lower bounds for larger instances. We have also devised an efficient meta-heuristic algorithm to find good solutions for this class of problems based on Simulated Annealing (SA) and Tabu Search (TS). Computational results indicate that, for small problems, the average optimality gaps are less than 10.9% and 13.4% using linear and exponential lost sale functions, respectively. Furthermore, we show that the optimality gaps found by CPLEX grow exponentially with the problem size while those obtained by the proposed meta-heuristic algorithm increase linearly.     

Towards the appropriate human-centred information systems: A case study of the Japanese retail industry

The industries of Japan have developed by learning from Western industries, especially the USA, and by implementing many of their concepts and technologies. However, Japanese industries have often implemented these concepts and technologies in a very different way from the USA. For example, while the USA uses information systems in retail industries as a tool by which data are collected and analysed to control the market, in Japan this same technology is considered rather as a learning device to interpret the market. While in the USA the market is seen as a natural phenomenon capable of being controlled, the Japanese see it as an ambiguous phenomenon that is ever changing and is not capable of being controlled. Rather it is important to feel the change in the market itself.This paper introduces human centredness to the information system, and argues against modern rationalism, i.e. human versus technology, taking the case of use of POS data from the POS system (point of sale: a system that collects data on both the customer and goods sold by scanning bar codes that are attached to the surface of the goods) by the eminent Japanese retailer, Ito-Yokado. It emphasises an interactive concept of interaction between human and technology of the postmodern paradigm.