Ermittlung eines kompetitiven Marktpreises für neue Produkte über die Herstellkosten

The predicted market opportunities determine the implementation of an innovative product into production. The prospects are improving at attractive manufacturing costs. The calculated market price results from the manufacturing and the direct and indirect costs of the company by adding a profit margin. A complementary method for determining the market price represents the target cost management. This method is based on supply and demand and uses the price meter of market research. The final market price also takes into account the novelty and product quality, brand strength and competition.