基于Web的高校在线心理咨询系统设计

近几年,大学生心理健康问题已经成为无法回避的问题。由于心理咨询的特殊性,传统的咨询模式在洞察心理疾病、保护个人隐私和提高服务效益方面受到种种因素的制约。而基于Web的高校在线心理咨询系统是与现代IT技术密切结合的远程心理咨询系统,能够轻易地解决传统咨询模式存在的不足。既能实时为大学生提供比较专业的心理咨询服务,又能保护学生的隐私和维护自尊心,为提高他们主动接受咨询的积极性提供了全新的方式和途径。     

The effects of mental simulations,innovativeness on intention to adopt brand application

This study explores three important factors—mental simulation, innovativeness, and need for cognition—to determine the effects of these factors on the perception of newly developed branded applications. The study identifies two types of mental simulation (process-focused and outcome-focused), innovativeness (early and later adopters) and need for cognition (low and high) to inform items used to survey respondents about their willingness to adopt new branded apps and their attitudes towards the focal brands.The study demonstrates the effects of mental simulation, innovativeness, and need for cognition on adoption of the branded app. This experiment improves our understanding of how three-way interaction between the abovementioned factors affects the intention to adopt a new branded app. The results of a MANOVA indicated statistically significant effects of the abovementioned three-way interaction on the dependent variables. It is anticipated that the analysis resulting from this valuable study will provide a point of reference for further empirical and theoretical studies on the development of information technology products and services.     

“需求·脉络·形式”三大可变体规划设计思想探析——以龙泉市八都镇控制性详细规划为例

该文采用需求、脉络、形式三大可变体规划设计思想,详细分析八都镇的需求要素和脉络要素,确定规划"居住为主,商住结合"的功能定位和"一心两轴两翼"的空间布局。规划提出在延续原有街巷肌理的前提下重整道路系统,重点布置公共服务设施,并对城镇开放空间系统作出安排,采用单元指标控制和后续设计引导手段进行规划实施管理,督促规划后阶段三要素的统一。     

基于动态图像理解的空调节能研究

探讨了全方位计算机视觉、图像识别理解、计算机控制技术在中央空调节能上的应用,使中央空调根据实际需要来调节气源的流量,将中央空调的节能和响应控制达到最优.通过对室内空间全方位图像动态地识别与理解,获得室内人数以及人员所在方位的信息,实现"按需供气",以达到节约能源的目的.     

浅析产品设计与消费者洞察

产品设计的成功与否取决于消费者的购买,消费者洞察是研究市场和正确指导产品设计的重要手段之一。本文将从消费者洞察四个方面附以实例进行分析其对产品设计的影响,为市场提供有价值的导向。     

The effects of need for cognition on Internet use

One of the undisputed roles of the Internet is information spreading. However, to this day there is little understanding of the interaction between the way in which information is provided on the Internet and the behavior of different human personality types. This article focuses on the impact of the need for cognition on the desired level of interactivity of a given Website and on web surfing in general. For this experiment, four commercialized Websites were used: (1) flat with no hyperlinks and no time pressure; (2) flat with time pressure; (3) interactive¹ with no time pressure; and (4) interactive with time pressure. All of the Websites contained identical information presented in different ways. The relations between need for cognition as a personality variable, time pressure as a situational stressor, the interactivity of the Web site, and several demographic variables were examined on Internet users’ behavior while surfing and on their preferences. One hundred and eighty-two experienced Web surfers took part in the experiment and were randomly assigned to one of the Websites. The number of hyperlinks used while surfing were counted by specially designed software. After surfing, the participants completed questionnaires regarding their satisfaction from the site, their willingness to return to the site, how persuasive the site was, and demographic data. It was predicted that people with high need for cognition would be more experienced in the Internet, use more hyperlinks, and stay longer in the site. People with a low need for cognition were predicted to prefer interactive over linear sites. Results support the preferences of people low in need for cognition of an interactive site. Other predictions were supported only partially. Implementations for Website design and further research are discussed.     

Can avatar and self-referencing really increase the effects of online 2-D and 3-D advertising?

Previous studies have sought insights into how websites can effectively draw sustained attention from internet users. Do different types of information presentations on webpages have different influences on users’ perceptions of the information? More precisely, can combinations of an ever greater number of advertising elements on individual websites increase consumers’ purchase intentions? The aim of this study is to explore changes in web advertising’s verbal and visual stimulation of surfers’ cognitive process, and to provide valuable information for the successful matching of advertising elements to one another. We examine optimal website design according to the personality-trait theory and resource-matching theory. Study 1 addresses the effects that combinations of various types of online advertising can have on web design factor, and to this end, we use a 2 (visual complexity: 3D advertising with an avatar, 2D advertising) × 2 (verbal complexity: with or without self-referencing that is an advertising practice to express product claims in words) factorial design. Study 2 treats personality traits (i.e., need-for-cognition and sensation seeking) as moderating variables to build the optimal portfolio regarding the “online-advertising effects” hypothesis. Our results suggest that subjects prefer medium-complex advertising comprising “3D advertising elements with an avatar” or “2D advertising elements with self-referencing”: high-sensation seekers and low-need-for-cognition viewers prefer the former, whereas low-sensation seekers and high-need-for-cognition viewers prefer the latter.     

“军事通信基础”课程设计

统编“军事通信基础”教材已经投入教学,相应的课程标准也已制定,因此,深入领会课程标准、精心设计教学思路和单元内容、周密组织教学实施、科学评价教学效果,开拓学生视野、加强实践操作能力,优化教学构想等环节成为课程教学良性发展的关键因素。基于此形成了课程设计,旨在培养学生任职能力和素质,提高教学质量。一期的教学实践初步验证了课程设计的必要性和有效性。     

谈验泵油量基准传递系统的建立和完善

确立一套适合自身产品特点的、运行完整的、操作性强且置信度高的验泵油量基准传递系统,是保证验泵质量和提高校泵效率的基础,而油量基准的准确性和油量基准传递过程的不失真性是验泵油量基准传递系统确立和实施过程中务必解决好的2个主要环节。为此标准系统的模式和各级标准组成构件--流量泵,喷油器总成和试验台的确定方式、技术规范、工作要求等进行较为具体,深入地探讨。     

Sexual self-presentation on social network sites: Who does it and how is it perceived?

The aims of this study were to investigate (a) the role of peer factors in adolescents’ sexual self-presentation on social network sites, and (b) how adolescents who present themselves sexually online are evaluated by others. 238 high school students (aged 12–18) evaluated either a sexual or non-sexual online presentation of same-sex and opposite-sex peers. Moreover, they filled in a questionnaire about their own self-presentation behavior. Findings showed that peer norms played a crucial role in whether adolescents posted sexual pictures of themselves online. Moreover, need for popularity was a strong predictor for posting such pictures. Girls who presented themselves in sexual ways were evaluated more negatively by other girls but more positively by boys. Similarly, boys who presented themselves in sexual ways were evaluated more positively by girls but not by boys.