Futuristic Retail Spaces

Valentina Croci finds the entries to a competition organised by the Benetton Group, displayed at the 2009 Milan Triennale, a rich source for emerging retail design trends. Not only do the various schemes express new relationships between shops and the city, they also highlight the importance of interactivity and experience for the physical shopping environment. Copyright © 2009 John Wiley & Sons, Ltd.