用业务流程再造思想设计采购业务流程

业务流程再造的核心思想是对企业的组织结构和工作方法进行“彻底地、根本性”重新设计,它对于打造企业核心竞争力具有重要的战略意义。本文结合株洲齿轮有限责任公司的实际,对企业采购业务流程的现状、思路和具体做法进行了分析研究。     

Predicting Youth Access to Tobacco: The Role of Youth Versus Store-Clerk Behavior and Issues of Ecological Validity.

Twenty-one 15- to 17-year-olds attempted to purchase cigarettes in 232 stores in the manner that confederates typically do in access studies, as well as in the manipulative ways (e.g., lying about their ages) that youth smokers do, thereby modeling youth access to tobacco within versus outside of studies, respectively. Youth typical-research versus manipulative behavior was contrasted with clerk behavior (requests for youth ID cards) to examine the relative contributions of both to youth access to tobacco for the 1st time. Results revealed that clerk behavior was the strongest predictor of cigarette sales to youth and hence underscore the need for interventions with merchants. Sales nonetheless were higher under youth-manipulative conditions and thereby highlight the low ecological validity of access research. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

潜在网络购物者与有经验者购买意愿比较研究*

感知风险和信任缺失被认为是阻碍网络购物发展的主要因素。以技术接受模型为理论基础,将感知风险和信任引入模型,把消费者分为潜在网络购物者和有经验网络购物者两大类,采用结构方程模型方法对影响我国消费者网络购物意愿的因素进行实证对比研究。实证结果表明：消费者感知网络购物有用性对其购买意愿的影响路径系数高于信任和风险因子对购买意愿的路径系数;感知风险对网络购买意愿有直接的负向影响;对于潜在消费者群体,信任显著影响其网络购物意愿,但对有购物经验的消费者群体信任却对网络购买意愿没有显著影响。     

基于网络消费者购买过程的网络营销策略分析

网络消费者是新的消费群体,与传统市场消费群体有着截然不同的特性。企业要想卓有成效地开展网络营销活动,获得来自虚拟世界的利益,就必须了解、分析和把握住网络消费者的消费过程,尽可能地为营销活动提供可靠的数据分析和营销依据。本文从网络消费者购买行为形成和实现的过程入手,对网络消费者购买过程的环节进行策略分析。     

Development and evaluation of a rolling horizon purchasing policy for cores

A number of companies utilise end-of-use products (i.e. cores) for remanufacturing or recycling. An adequate supply of cores is needed for such activities. Establishing a purchasing policy for cores, over a finite planning horizon, requires multi-step ahead forecasts. Such forecasts are complicated by the fact that the number of cores in any future period depends upon previous sales and recent returns of the product. Distributed lag models have been used to capture this dependency for single-period ahead forecasts. We develop an approach to use distributed lag models to make multi-period ahead forecasts of net demand (i.e. demand minus returns), and investigate the cost implications, at a prescribed service level, of using such forecasts to purchase cores on a rolling horizon basis. Our results indicate that the effects of errors in the sales forecasts are negligible if sales follow an autoregressive pattern but are substantial when sales are more random. Dynamic estimation of the parameters in a rolling horizon environment yielded the most cost savings at high prescribed service levels (i.e. >0.95). Collectively, our results demonstrate the conditions in which companies can best leverage the dynamic nature of distributed lag models to reduce the acquisition costs over a finite horizon.     

The Effect of Product Type on Consumer Preferences for Website Content Elements: An Empirical Study

This study attempts to demonstrate empirically how the importance of website content in online purchasing varies across 2 product categorizations: goods versus services and hedonic versus utilitarian products. We conducted an experiment that showed that when purchasing services, customers value evaluative elements and risk‐reducing content, while consumers buying goods may be satisfied with fewer features. In addition, selling hedonic products could be more effective when focusing on large and unique assortment. Websites selling utilitarian products, on the other hand, may profit from investing in instrumental website content. The study validates the guiding role of product type in website design, and suggests that incorporating product tactics into design likely contributes to the development of websites tailored to specific consumer groups.     

两阶段多供应商选择采购模型

针对如何从众多供应商中选择出适合需求的供货商进行准时采购这一问题,提出两阶段多供应商选择采购模型。利用层次分析方法对各个供应商按照定性准则进行分析评价,利用定量准则所建立的多供应商选择采购的成本优化模型对初步选择的供应商做进一步选择,从而确定最终的供货商及供货数量。实际应用结果表明,该模型不但能使企业选择出符合要求的供货商,而且能使企业降低采购成本和产品成本。     

B2B Procurement and Marketplace Transformation

Emerging web technologies and systems have started a revolutionary path that will have a profound impact on procurement processes and systems, especially in the area of indirect procurement and the management of operating resources. In fact, what started as more narrowly focused procurement systems only a couple of years ago, has transformed into a web of technologies, markets, and business strategies that have ramifications well beyond the purchasing function. The focus of this paper is on the marketplace structure, functionality and capabilities of systems, and key factors that buyers need to take into consideration when transforming their procurement processes. Contents management, markets, standards, and outsourcing are important problems that are discussed in this paper.     

假日经济下少女装消费者研究

实地调研了上海市中心城区4家百货商场的10家少女装品牌的消费者信息,包括消费者购买动机、消费者购买行为.通过因子和频数分析,可以将上海少女装假日消费者分为4类,并确认其购买动机和购买动机差异.研究结论有助于少女装零售品牌了解服装假日市场,同时为少女装品牌针对自身品牌特征制定差异化的假日服务营销组合策略提供参考依据.     

民营书商参与高校图书现采工作探析

从民营书商参与图书现采的背景出发,分析了民营书商参与图书现采的优缺点,并对其未来的发展趋势提出了看法。