Reprint of “Media reporting of traffic legislation changes in British Columbia (2010)”

IntroductionIn 2010, British Columbia (BC) introduced new traffic laws designed to deter impaired driving, speeding, and distracted driving. These laws generated significant media attention and were associated with reductions in fatal crashes and in ambulance calls and hospital admissions for road trauma.ObjectiveTo understand the extent and type of media coverage of the new traffic laws and to identify how the laws were framed by the media.MethodsWe reviewed a database of injury related news coverage (May 2010–December 2012) and extracted reports that mentioned distracted driving, impaired driving, or speeding. Articles were classified according to: (i) Type, (ii) Issue discussed, (iii) ‘Reference to new laws’, and (iv) ‘Pro/anti traffic law’. Articles mentioning the new laws were reread and common themes in how the laws were framed were identified and discussed.ResultsOver the course of the study, 1848 articles mentioned distraction, impairment, or speeding and 597 reports mentioned the new laws: 65 against, 227 neutral, and 305 supportive. Reports against the new laws framed them as unfair or as causing economic damage to the entertainment industry. Reports in favor of the new laws framed them in terms of preventing impaired driving and related trauma or of bringing justice to drinking drivers. Growing evidence of the effectiveness of the new laws generated media support.ConclusionsBC's new traffic laws generated considerable media attention both pro and con. We believe that this media attention helped inform the public of the new laws and enhanced their deterrent effect.     

Associations between driving under the influence of alcohol or drugs,speeding and seatbelt use among fatally injured car drivers in Norway

Since 2005, all fatal road traffic crashes in Norway have been analyzed in-depth by multidisciplinary investigation teams organized by the Norwegian Public Roads Administration (NPRA). During the period 2005–2010, 608 drivers of cars or vans were killed in road traffic crashes. Blood samples were collected from 372 (61%) of the drivers and analyzed for alcohol and a large number of psychoactive drugs at the Norwegian Institute of Public Health (NIPH). After coupling the analytical results with the NPRA crash database, 369 drivers with a fatal outcome were identified and included. Alcohol or drug concentrations in blood above the legal limits were found in 39.8% of the drivers who were investigated for alcohol or drug impairment; 33.9% had blood alcohol concentrations above 0.5 g/L or concentrations of drugs above the equivalent Norwegian legal impairment limits or concentrations of amphetamines above 200 μg/L. Among drivers with a fatal outcome who had been impaired by alcohol or drugs, 64.6% were unbelted and 71.7% were speeding when the crash occurred; whereas 24.2% and 33.2% of the sober drivers were unbelted or speeding, respectively. Statistically significant associations were found between impairment by alcohol or amphetamines and driving unbelted or speeding. Excessive speeding is one of the main reasons for road traffic crashes and together with being unbelted the main reasons for a fatal outcome. This behavior might in many cases be due to increased risk-taking or negligence of safety measures as a result of alcohol or drug use.     

Individual differences in drivers’ cognitive processing of road safety messages

Using Gray and McNaughton's (2000) revised reinforcement sensitivity theory (r-RST), we examined the influence of personality on processing of words presented in gain-framed and loss-framed anti-speeding messages and how the processing biases associated with personality influenced message acceptance. The r-RST predicts that the nervous system regulates personality and that behaviour is dependent upon the activation of the behavioural activation system (BAS), activated by reward cues and the fight-flight-freeze system (FFFS), activated by punishment cues. According to r-RST, individuals differ in the sensitivities of their BAS and FFFS (i.e., weak to strong), which in turn leads to stable patterns of behaviour in the presence of rewards and punishments, respectively. It was hypothesised that individual differences in personality (i.e., strength of the BAS and the FFFS) would influence the degree of both message processing (as measured by reaction time to previously viewed message words) and message acceptance (measured three ways by perceived message effectiveness, behavioural intentions, and attitudes). Specifically, it was anticipated that, individuals with a stronger BAS would process the words presented in the gain-frame messages faster than those with a weaker BAS and individuals with a stronger FFFS would process the words presented in the loss-frame messages faster than those with a weaker FFFS. Further, it was expected that greater processing (faster reaction times) would be associated with greater acceptance for that message. Driver licence holding students (N = 108) were recruited to view one of four anti-speeding messages (i.e., social gain-frame, social loss-frame, physical gain-frame, and physical loss-frame). A computerised lexical decision task assessed participants’ subsequent reaction times to message words, as an indicator of the extent of processing of the previously viewed message. Self-report measures assessed personality and the three message acceptance measures. As predicted, the degree of initial processing of the content of the social gain-framed message mediated the relationship between the reward sensitive trait and message effectiveness. Initial processing of the physical loss-framed message partially mediated the relationship between the punishment sensitive trait and both message effectiveness and behavioural intention ratings. These results show that reward sensitivity and punishment sensitivity traits influence cognitive processing of gain-framed and loss-framed message content, respectively, and subsequently, message effectiveness and behavioural intention ratings. Specifically, a range of road safety messages (i.e., gain-frame and loss-frame messages) could be designed which align with the processing biases associated with personality and which would target those individuals who are sensitive to rewards and those who are sensitive to punishments.     

An evaluation of a supplementary road safety package

A Supplementary Road Safety Package (SRSP) was developed in New Zealand in 1995/1996 to supplement the compulsory breath test (CBT) and speed camera programmes introduced in 1993. A major feature of the package was the use of emotion and shock advertising campaigns not only to affect high risk driving attitudes and behaviours towards speeding and drink-driving but also to encourage the use of safety belts. Furthermore, the SRSP also emphasised targeting enforcement to these three areas. This package continued for 5 years. This paper estimates the effect of the package on road trauma. The analysis shows that the Package made substantial impact on road safety and saved over 285 lives over the 5-year period.     

Speed limit reduction in urban areas: A before–after study using Bayesian generalized mixed linear models

In fall 2009, a new speed limit of 40 km/h was introduced on local streets in Montreal (previous speed limit: 50 km/h). This paper proposes a methodology to efficiently estimate the effect of such reduction on speeding behaviors. We employ a full Bayes before–after approach, which overcomes the limitations of the empirical Bayes method. The proposed methodology allows for the analysis of speed data using hourly observations. Therefore, the entire daily profile of speed is considered. Furthermore, it accounts for the entire distribution of speed in contrast to the traditional approach of considering only a point estimate such as 85th percentile speed. Different reference speeds were used to examine variations in the treatment effectiveness in terms of speeding rate and frequency. In addition to comparing rates of vehicles exceeding reference speeds of 40 km/h and 50 km/h (speeding), we verified how the implemented treatment affected “excessive speeding” behaviors (exceeding 80 km/h). To model operating speeds, two Bayesian generalized mixed linear models were utilized. These models have the advantage of addressing the heterogeneity problem in observations and efficiently capturing potential intra-site correlations. A variety of site characteristics, temporal variables, and environmental factors were considered. The analyses indicated that variables such as lane width and night hour had an increasing effect on speeding. Conversely, roadside parking had a decreasing effect on speeding. One-way and lane width had an increasing effect on excessive speeding, whereas evening hour had a decreasing effect. This study concluded that although the treatment was effective with respect to speed references of 40 km/h and 50 km/h, its effectiveness was not significant with respect to excessive speeding-which carries a great risk to pedestrians and cyclists in urban areas. Therefore, caution must be taken in drawing conclusions about the effectiveness of speed limit reduction. This study also points out the importance of using a comparison group to capture underlying trends caused by unknown factors.     

The relationship between the travelling speed and motorcycle styles in urban settings: A case study in Belgrade

This report examines the difference in the distribution of the speeds of different motorcycle styles and the difference in the distribution of speeds of particular motorcycle styles and cars. The relationship between the speed of motorcycles that possess and those that do not possess vehicle registration plates was also explored. The speed was measured at six different locations on main roads in the city of Belgrade, Serbia. The study confirmed that, on average, motorcyclists drive faster than drivers of cars, but extreme speeding is recorded 2.3 times more often by motorcyclists than by car drivers. In this research, the styles of motorcycles were divided into three different groups according to their average speeds. The first group consists of sport motorcycles, which were faster than the other styles. The second group consists of scooter motorcycles, which were slower. The third group consists of conventional, touring, enduro, and chopper motorcycles with speeds that were statistically not significantly different. According to the differences of the mean speed of motorcyclists who use and do not use vehicle registration plates, the use of the registration plates can be considered a significant indicator of traffic safety. By classifying motorcycles in the three different groups, the issue of “generalizing” motorcyclists as a unique group is avoided and can be taken into consideration for future studies of motorcyclist safety.     

The correlation between motoring and other types of offence

This paper examines the link between traffic offences and criminal offences in Great Britain statistically by linking offence data from two national sources: the Driving and Vehicle Licensing Agency (DVLA) and the Home Office. A stratified sample of over 52,000 drivers was selected from DVLA records and matched with the Home Office Offenders Index. The numbers of motoring and non-motoring offences committed by these drivers between 1999 and 2003 were compared at various levels of detail. The results demonstrate the strength of the relationship between the number of motoring and non-motoring offences committed. For example, men who committed between 4 and 8 non-motoring offences committed on average 21 times as many serious motoring offences as men who committed no non-motoring offences, and 3.9 times as many other motoring offences. The strongest relationship was found for the offence of driving while disqualified: on average, men who committed at least 9 non-motoring offences between 1999 and 2003 committed more than 100 times as many of these offences as men who committed no non-motoring offences. At the other extreme, the number of speeding offences was found to decrease with the number of non-motoring offences committed.     

Pay as You Speed,ISA with incentives for not speeding: A case of test driver recruitment

The Intelligent Speed Adaptation (ISA) project we describe in this article is based on Pay as You Drive principles. These principles assume that the ISA equipment informs a driver of the speed limit, warns the driver when speeding and calculates penalty points. Each penalty point entails the reduction of a 30% discount on the driver's car insurance premium, which therefore produced the name, Pay as You Speed. The ISA equipment consists of a GPS-based On Board Unit with a mobile phone connection to a web server. The project was planned for a three-year test period with 300 young car drivers, but it never succeeded in recruiting that number of drivers. After several design changes, the project eventually went forward with 153 test drivers of all ages. This number represents approximately one thousandth of all car owners in the proving ground of North Jutland in Denmark. Furthermore the project was terminated before its scheduled closing date. This article describes the project with an emphasis on recruitment efforts and the project's progress. We include a discussion of possible explanations for the failure to recruit volunteers for the project and reflect upon the general barriers to using ISA with ordinary drivers.     

Intelligent speed adaptation—Effects and acceptance by young inexperienced drivers

This study assessed the relative effects of two intelligent speed adaptation (ISA) systems (informative and actively supporting) on simulated driving performance and acceptability in a sample of inexperienced and experienced drivers. Participants drove a series of simulated drives under three conditions: no ISA (control), ISA informative and ISA actively supporting. The informative system significantly reduced speed and was particularly effective in reducing top-end speeds. Comparable reductions were not found for the actively supporting system. Differences in the effectiveness and acceptability of ISA systems were noted across experienced and inexperienced drivers. The ISA systems appeared more effective at reducing speeds for experienced drivers on some road types. Experienced drivers’ subjective satisfaction ratings of the systems also remained constant over the trial, whereas the inexperienced drivers’ ratings changed after experience. There was little evidence that drivers engaged in negative behavioral adaptation and no evidence that subjective workload levels increased with ISA use. Future directions for examining the safety benefits of ISA, particularly for inexperienced drivers, are discussed.     

Pedestrians’ injury patterns in Ghana

Objective

To establish the associations between pedestrian injury and explanatory variables such as vehicular characteristics, temporal trends, and road environment.

Methods

A retrospective analysis of de-identified pedestrian crash data between 2002 and 2006 was conducted using the Building & Road Research Institute's crash data bank. We estimated the odds ratios associated with casualty fatalities using a multinomial logistic regression.

Results

There were 812 pedestrian casualties reported, out of which 33% were fatal, 45% sustained serious injuries requiring hospitalization, and 22% were slightly injured but were not hospitalized. Crossing the roadway accounted for over 70% of all pedestrians’ deaths. Whereas fatalities in 2002 and 2003 were statistically indistinguishable from those of 2004 (p > 0.05), in comparison with 2004, there were significantly fewer fatalities in 2005 and 2006 (78% and 65% reduction respectively). According to police report, the probability that a pedestrian fatality occurring in Ghana attributable to excessive speeding is 65%. The adjusted odds ratio of pedestrian fatality associated with speeding compared with driver inattentiveness was 3.6 (95% CI: 2.5-5.2). It was also observed that generally, lighter vehicular masses were associated with lower pedestrian fatalities. Compared with buses, pedestrians were less likely to die when struck by private cars (52%), pick-up trucks (57%), and motorcycles (86%).

Conclusion

Pedestrian death remains the leading cause of fatality among urban road users in Ghana. Risk factors associated with pedestrian fatality include being hit by heavy vehicles, speeding, and roadside activities such as street hawking, jaywalking and nighttime walking. Steps which may contribute to reducing pedestrian fatalities include measures to reduce vehicles speeds in settlements, providing traffic medians and lighting streets in settlements, and discouraging street and roadside activities such as hawking.