Sustaining Rural Landscapes: the role of integrated tourism

The aim of a European Union-funded research project entitled 'Supporting and Promoting Integrated Tourism in Europe's Lagging Rural Regions' (SPRITE) is to analyse and develop the potential for better-integrated tourism in the rural landscapes of Europe. Integrated tourism can be defined as that which is explicitly linked to the localities in which it takes place and, in practical terms, has clear connections with local resources, activities, products, production and service industries, and a participatory local community. Enhancing the sustainable economic potential of rural landscapes requires partnerships among rural people and the sustainable yet productive use of rural resources. A 'culture economy' approach to integrated tourism is proposed, which emphasizes the importance of local identity, the strategic commodification of resources and of place, and the importance of extra-local forces in enabling local activities. It is suggested that this approach may represent a shift beyond more traditional approaches to rural development.     

融合创意产业的民族手工艺品发展策略

文章首先介绍湖南、贵州等地少数民族手工艺产品的当代状况,并从传统工艺的文化的传承和资本的流动的角度进行了分析。之后,文章简介了台湾省内对于创意产业的发展的部分经验,总结融合创意产业发展少数民族手工艺产品的发展策略。     

地方技能型高校旅游联盟综合实践教育基地建设研究——以马鞍山师范高等专科学校旅游联盟实践基地建设为例

校企合作实践教育基地是产教融合、校企共建的重要载体,是培养满足社会应用型人才需求的有效平台。以校企合作联盟的方式建立旅游专业综合实践教育基地,可以充分利用旅游联盟优势,全面发挥集旅游、酒店、餐饮等为一体的教学、实习、就业体系,可以更好地为旅游人才的全面发展服务,可以更好地培养适应社会需要的复合型旅游人才。     

手机二维码整合三亚旅游资源的应用研究

分析了手机二维码的特点,手机二维码技术在三亚旅游市场的应用研究,通过整合三亚旅游资源,可以提高三亚旅游服务效率和服务水平,规范旅游市场,积极推进三亚市旅游市场的信息化建设。     

基于安卓平台的旅游社交软件的设计与开发

自从安卓手机操作系统发布以来,它便以开放性、不受束缚、丰富的硬件、方便开发等优势风靡全世界,我们利用安卓手机平台,开发了一款旅游社交平台软件,该软件采用安卓Sdk4.0进行开发,采用了C/S模式,可以节省网络资源,简单,易用,服务器端采用Java Web开发,数据库采用了免费的Mysql。它可以给用户提供你最想要的旅游栏目,让你置身于朋友的海洋之中,从此出行旅游更加方便。     

旅游管理专业“三层次”实践教学体系的构建

从基本技能层、综合应用能力层和管理实践与创新能力层构建了旅游管理专业“三层次”实践教学体系。在此基础上针对旅游专业的特色提出“三层次”、“两加强”“一重点”的实践教学目标,以及“两体系三并递进”教学模式等五项基本对策来保证“三层次”实践教学体系的实施。     

一种高效的电子政务系统的设计与应用

计算机网络技术的出现,全球信息化改变着人们的生活方式,世界各国高度重视发展电子政务,它是一个国家及城市竞争力水平的标志之一.在这样严峻的社会形势下,建立一个高效的电子政务系统是十分必要的.首先,分析了建立电子政务系统的必要性、特点、功能;然后,提出了电子政务系统的体系模型,设计出了功能结构图和网络结构图,详细地描述了方案思路;最后,把此模型应用到商洛市旅游行业中,经过调查数据研究分析,政务系统的出现给旅游业带来巨大的变化,整个城市的经济、影响力大幅度上升.     

《旅游法》中的几个问题探讨

随着《旅游法》的颁布,中国旅游业将全面进入有法可依、依法治旅的新时代,这将成为我国旅游业发展史上的一个里程碑。文章重点分析了《旅游法》对旅游活动中旅行社、游客、旅游景区和导游的主要影响。     

旅游法实施背景下网友对“导游员”工作的感知——基于新浪微博文本分析

以2013年国庆期间新浪微博网友关于“旅游法”和“导游”的原创微博为样本,采用数量分析方法,分析网友对旅游法实施后导游工作关注程度的变化以及对旅游法的支持程度,研究表明,国庆期间网友对旅游法实施后导游工作的关注日益增加,认为旅游法的实施对导游工作有正面影响的网友占大多数.使用词频统计法和共现分析法进行内容分析,网友对导游工作的感知主要包括：导游工作需要旅行社和游客的支持和理解;支持旅游法对无证导游的惩罚,但是惩罚力度不足;旅游法对强制消费的约束已初见成效,但部分网友表现出对部分导游工作态度消极的不满;旅游法实施后导游收入下降明显.     

TSS （Tourism Support System） as a New Competitive Tourism Marketing Instrument

The recent trend in tourism marketing is focus on customer relationship management. Tourism industry today is one of the highest revenue generating industry and strategic approach for sustainable development of this industry hosts benefits not only for the tourism related stakeholders but also the community and economy on the whole. Oman is one of the most preferred destinations for the tourists especially after the declaration of Muscat, Arab tourism Capital for 2012. Thus to materialize this honor and position, the scientific study and analysis of tourist behavior will help to predict the future trend of tourism and will give direction for effort investment. This work presents a novel strategy to identify, analyze and highlights the main tourist behavioral factors that could increase tourists＇ loyalty to a specific destination or agency. The analytical TSS （tourism support system） will also classify customers into two categories--first category will be classified as ＂LT （loyal tourists）＂ and second category as ＂NLT （non-loyal tourists）＂. Dataset is collected from a tourism business organization. Twenty-four attributes and 545 instances were collected and were analyzed by algorithms like logistics, forest of random trees, naive Bayes, J48 and Id3. The explanatory variables were defined, and some transformations were done to identify the response variable. Entropy was used and adapted in order to find the response variable from the explanatory variables. The results obtained from this work confirm that the generated rules can be used for future prediction and tourism business can be improved and efforts can be directed in right place for the right consumer resulting in high return on investment.