与供应商的采购合作关系分析

对与供应商的采购合作关系进行了初步的分析，通过需求分析、选择供应商、正式建立合作关系、实施和加强合作关系4个过程展开，分别对筛选战略、供应管理计划流程、供应商的评估和选择、认证管理等关键问题进行初步分析，旨在使采购工作趋于完美。     

基于MICK-4FI资源运营模式的自制-外购决策工具开发

针对传统研究多从交易成本角度分析自制-外购决策而忽视企业内部资源动因的情况,提出了一类基于M ICK-4FI资源运营模式的自制-外购决策工具。工具主要由两个矩阵组成,分别用来分析市场需求与资源及资源与供应商间的关系。通过两矩阵中的M ICK资源将市场需求与供应商选择问题连接起来,利用专家打分法将资源和供应商选择的标准量化,再结合工具决策自制-外购问题。文中结合例子详细解释了工具的两阶段具体操作流程。企业可在变动的网络化制造环境中利用本工具进行资源自制-外购决策,因此有很高的应用价值。     

Optimal ordering decisions under two returns policies

To avoid stockouts and maintain product availability, retailers typically carry excess units and subsequently incur higher cost. In case of style/fashion goods, demand forecasting is extremely difficult due to short selling cycles. The purpose of this study was to minimise the cost of excess stocking without compromising product availability. To achieve these conflicting objectives, our study includes two ordering instances and two returns policies. The time between orders subsequently helps resolve demand uncertainty. Existing studies consider only one type of returns policy, that is, returns on the entire purchase quantity; whereas our study considers two types of returns policies: returns on the first order size and returns on the entire purchase quantity. This study also includes models for the retailer and the supply chain system. Analytical and numerical insights into our study enable the retailer to select his appropriate returns policies to maximise his as well as system’s expected profits. We also show that perfect coordination of partners will help them improve their profits considerably.     

消费者购买行为的广告导向性研究

论述了广告对消费者购买行为的影响及消费者购买行为对广告策略制定的导向作用，探讨了广告与消费者行为导向各个环节的关系，由此推论出只有符合消费者购买心理与行为的广告才能刺激并打动消费者，促进其购买。     

Using search theory to determine an applications selection strategy

The literature on software selection focuses mainly on identifying and ensuring the evaluation of those attributes of alternative commercial software products relevant to meeting the functional and non-functional requirements of the acquiring organisation. Once these attributes are determined, however, the firm acquiring the product must still decide on its selection strategy: which products should be evaluated, in what order, and at what point is it no longer beneficial to continue to evaluate additional products. We applied search theory to solve this problem of determining the selection strategy. This resulted in an optimal strategy but changes the way we view and manage software acquisition. In particular, the approach suggested that software acquisition may be better managed as an ongoing process instead of as a project with a distinct start and end. The approach formally incorporated the strategic importance of the application to the firm in determining the optimal strategy, a consideration that does not appear in the normal requirements-based approach to software selection.     

浅析国家新政对房地产市场的影响

过去的一年中,虽然国家出台了一系列政策指导稳定房价,但是,各地房价却依然呈现出稳中有升的态势。未来,我国房地产市场将如何发展依然是人们最关心的一个话题。从2011年1月份出台的国八条入手,重点分析阐述国八条出台后对房地产市场的影响,进而为消费者如何进行住房的租买选择提供参考性意见。     

江苏省城镇居民住房消费能力的分析与展望

通过对江苏省城镇居民收入水平、住房消费支出水平及住房市场需求结构的抽样调查和统计分析,分别对江苏省城镇居民住房消费的发展趋势,普通城镇居民对住房价格及对成本租金的承受能力进行分析、预测与对比,并得出了江苏普通城镇居民已完全具有经济适用住房的购买力,但近期还不具备成本租金的承受能力的结论。     

Variables affecting the propensity to buy branded beef among groups of Australian beef buyers

Australian beef consumers have different preferences given their characteristics and the effect on expected quality of cues related to health, production process and eating experience. Beef brands using Meat Standards Australia (MSA) grades can help to signal quality and reduce consumers' uncertainty when shopping. The objective of this study is to identify the characteristics of beef buyers and their perceptions about product attributes that affect the propensity to buy branded beef. Binary logistic models were applied identifying differences between all respondents and the potential target market, including buyers in medium to high income segments, and between buyers in the target market who would buy branded beef for taste and health reasons. Variables increasing the propensity to buy branded beef include previous experience, appreciation for branded cuts and concern about quality more than size. Finally, variations in preferences for marbling and cut were found between buyers who would buy branded beef for taste and health reasons.