企业以顾客为中心的营销策略过程研究

试图构建企业以顾客为中心的营销策略过程的一般模型，并利用已有的研究成果对其构成要素进行了深入分析．在此基础上，对此模型所形成的企业营销策略循环进行分类分析，并以实例说明它们所代表的现实意义，从而为企业的决策提供帮助．     

Mining for trigger events with survival analysis

This paper discusses a new application of data mining, quantifying the importance of responding to trigger events with reactive contacts. Trigger events happen during a customer’s lifecycle and indicate some change in the relationship with the company. If detected early, the company can respond to the problem and retain the customer; otherwise the customer may switch to another company. It is usually easy to identify many potential trigger events. What is needed is a way of prioritizing which events demand interventions. We conceptualize the trigger event problem and show how survival analysis can be used to quantify the importance of addressing various trigger events. The method is illustrated on four real data sets from different industries and countries.     

涂料的发展和市场新动态（Ⅰ）

介绍了近年来国内外涂料生产和市场的一些情况,特别对国外企业在中国投资设厂的分布和产能做了重点论述,介绍了近年来国内外研发的一些新产品。     

陶瓷企业公共关系与市场营销

公共关系是提高企业形象竞争力的法宝,企业将公共关系运用于营销活动之中,能够与社会公众建立、维持和发展良好的互利关系,通过树立良好的企业形象和信誉,从而为企业市场营销创造一个和谐的环境。从公共关系与市场营销的内涵入手,对市场营销中公共关系的作用和具体应用进行了初步的分析,希望通过这些分析,能够引起陶瓷企业在营销活动中对公共关系的注意。     

NaI多道脉冲幅度分析系统在燃料元件破损监测中的应用研究

介绍了船用堆燃料元件破损监测中较常用的两种方法.通过分析其缺陷,提出了用NaI多道脉冲幅度分析系统测量特征核素(131I、137Cs)的方法,有效避免了监测中的干扰因素的影响,降低了定量监测中的误报率,提高了燃料元件破损监测的效率和置信度.     

Multi-channel SAR imaging based on distributed compressive sensing

The rapid development of compressive sensing(CS)shows that it is possible to recover a sparse signal from very limited measurements.Synthetic aperture radar(SAR)imaging based on CS can reconstruct the target scene with a reduced number of collected samples by solving an optimization problem.For multi-channel SAR imaging based on CS,each channel requires sufficient samples for separate imaging and the total number of samples could still be large.We propose an imaging algorithm based on distributed compressive sensing(DCS)that reconstructs scenes jointly under multiple channels.Multi-channel SAR imaging based on DCS not only exploits the sparsity of the target scene,but also exploits the correlation among channels.It requires significantly fewer samples than multi-channel SAR imaging based on CS.If multiple channels offer different sampling rates,DCS joint processing can reconstruct target scenes with a much more flexible allocation of the number of measurements offered by each channel than that used in separate CS processing.     

A UNIFIED FRAMEWORK OF TARGETED MARKETING USING CUSTOMER PREFERENCES

One of the fundamental tasks of targeted marketing is to elicit associations between customers and products. Based on the results from information retrieval and utility theory, this article proposes a unified framework of targeted marketing. The customer judgments of products are formally described by preference relations and the connections of customers and products are quantitatively measured by market value functions. Two marketing strategies, known as the customer‐oriented and product‐oriented marketing strategies, are investigated. Four marketing models are introduced and examined. They represent, respectively, the relationships between a group of customers and a group of products, between a group of customers and a single product, between a single customer and a group of products, and between a single customer and a single product. Linear and bilinear market value functions are suggested and studied. The required parameters of a market value function can be estimated by exploring three types of information, namely, customer profiles, product profiles, and transaction data. Experiments on a real‐world data set are performed to demonstrate the effectiveness of the proposed framework.     

民族文化差异与日用陶瓷的文化营销

在经济全球化的背景下,由于民族文化、区域文化差异性和多样性的存在,日用陶瓷企业在开展国际营销活动时需要一个行之有效的营销策略。本文通过分析民族文化差异,为日用陶瓷企业实施国际文化营销提供一些建议。     

一种多接口多信道VANET动态信道分配算法研究

为了合理地实现多接口多信道车载自组织网络（VANET）车辆节点间通信信道的动态分配,提出了一种基于通信双方车辆节点信道切换队列的动态信道分配算法。定义了车辆节点的射频接口状态,给出了信道的性能因子以及信道切换队列的生成方法,通过综合考虑通信双方车辆节点的射频接口状态和信道切换队列,快速自主地建立通信链路,从而解决了信道公平接入和分配不合理的问题。通过软件仿真比较可以看出,该算法实现了信道的动态分配,减小了平均端到端时延,增加了网络平均吞吐量,显著提高了多接口多信道VANET的网络性能。     

基于FPGA的多路矿用气体传感器智能调校系统

矿用气体传感器因煤矿安全被大量使用,国家规定必须定期进行调校,目前的传感器调校系统可同时对5-8台传感器进行调校,针对大中型煤矿生产过程中需要调校的矿用气体传感器数量大、调校耗时长的现状,提出了一种基于单片机与现场可编程门阵列（FPGA）的64路气体传感器调校系统,介绍了系统的整体设计并详细阐述了该系统的气路控制模块和传感器输出信号采集模块,使用Verilog语言在QuartusⅡ工具中实现FPGA的逻辑设计、仿真和综合。结果证明：该系统能有效地完成对64路气体传感器同时调校的目的,很大程度节省了人力消耗,提高了调校效率,节约了调校时间。