Why do people purchase virtual goods? A uses and gratification (U&G) theory perspective

Few literature studies have investigated the relationships between different uses and gratifications (U&Gs) of mobile instant messaging (MIM) apps, continuation, and purchase intentions. To address this gap, the researchers aimed to examine the influence of the content, social, process, and technology U&Gs of MIM on continuation intentions toward MIMs, and purchase intentions toward virtual goods available on MIMs. A comprehensive research model was developed based on the U&G theory, which was tested using cross-sectional data from 309 Japanese MIM users. The study considered six different U&Gs of MIM as independent variables and purchase intentions towards stickers and continuation intentions towards MIM as dependent variables. The study results suggest that exposure U&G has a significant positive association with MIM sticker purchase intentions. The entertainment and affection U&G are positively associated with continuation intentions towards MIM use. The study contributes to the literature by investigating U&Gs that motivate MIM users to have both positive purchase intentions toward virtual goods, such as stickers, and continuation intentions toward MIMs. The study has significant theoretical and practical implications for both researchers and practitioners who are interested in virtual goods, the virtual economy, MIM apps, social media, new media, and the service economy.     

A Study of Bruneian Corporate Customers＇ Uses of Mobile Services： An Application of Value-Based Adoption Model

This pioneering study investigates the seventy Bruneian corporate customers＇ adoption intentions towards using the mobile services. The study uses and validates the VAM （value-based adoption model） for investigating mobile service in different geographical setting contrary to the original study for Mobile Interact. The study combines four external variables such as perceived usefulness, perceived enjoyment, technicality and perceived fee with perceived value in predicting the adoption intentions of using mobile services. The study results indicate that only perceived usefulness is significant predictor of perceived values which are significant indicator of adoption intentions of using mobile services. Based on the results, some recommendations are made for the managerial implications.     

Understanding the consequences of information systems service quality on IS service reuse

IS researchers have normally assumed that satisfaction is the key factor influencing IS customers’ reuse of services; however, a focus on customer satisfaction does not always guarantee customer retention. We synthesized customer satisfaction and dissatisfaction models from prior service quality research to provide a comprehensive model predicting the behavioral intentions of customers to reuse IS services. Five research hypotheses were empirically tested by using a field study of 263 users of an IS service department. Our findings placed IS service quality in a causal network leading to IS service reuse and highlighted the relative importance that service quality value played in predicting behavioral intention to reuse the service.     

Exploring pre-service teachers' beliefs about using Web 2.0 technologies in K-12 classroom

This qualitative study explored pre-service teachers' behavioral, normative, and control beliefs regarding their intentions to use Web 2.0 technologies in their future classrooms. The Theory of Planned Behavior (TPB) was used as the theoretical framework (Ajzen, 1991) to understand these beliefs and pre-service teachers' intentions for why they want to use Web 2.0 technologies. According to Ajzen's TPB, the behavioral beliefs are based on attitude toward outcomes or consequences of using Web 2.0, the normative beliefs depend on social support and social pressure to use Web 2.0, and the control beliefs lay the foundation of perceived behavioral control over using Web 2.0 in a classroom. Data were collected from open-ended survey questions (n = 190), semi-structured interviews (n = 12) and end of semester reflections (n = 12). Findings suggest that pre-service teachers' intentions to use Web 2.0 technologies are related to their beliefs about the value of these technologies for improving student learning and engagement, its ease of use (behavioral beliefs), its ability to meet the needs/expectations of digital age students (normative beliefs), the participants' high self-efficacy in use, and its potential for affording students anytime/anywhere access to learning and interaction (control beliefs). From these results, we recommend that teacher educators should target these beliefs within teacher development programs to prepare pre-service teachers for successful use of Web 2.0 technologies in their future K-12 classrooms.     

The Mediating Role of Self-Efficacy in the Development of Entrepreneurial Intentions.

The purpose of this study was to investigate the mediating role of self-efficacy in the development of students' intentions to become entrepreneurs. The authors used structural equation modeling with a sample of 265 master of business administration students across 5 universities to test their hypotheses. The results showed that the effects of perceived learning from entrepreneurship-related courses, previous entrepreneurial experience, and risk propensity on entrepreneurial intentions were fully mediated by entrepreneurial self-efficacy. Contrary to expectations, gender was not mediated by self-efficacy but had a direct effect such that women reported lower entrepreneurial career intentions. The authors discuss practical implications and directions for future research. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Intentions Determine the Effect of Invisible Metacontrast-Masked Primes: Evidence for Top-Down Contingencies in a Peripheral Cuing Task.

In 5 experiments, the authors tested whether the processing of nonconscious spatial stimulus information depends on a prior intention. This test was conducted with the metacontrast dissociation paradigm. Experiment 1 demonstrated that masked primes that could not be discriminated above chance level affected responses to the visible stimuli that masked them. Experiments 2 and 3 showed that this effect was abolished when the task instruction was changed in such a way that the primes ceased to be task relevant. Experiments 4 and 5 demonstrated that a prime's effect depended on whether it was associated with the same response as the target or with an opposite response. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

When and how authoritarian leadership and leader renqing orientation influence tacit knowledge sharing intentions

In this study of tacit knowledge-sharing intentions in China, we examine the roles of authoritarian leadership and fairness with respect to the way managers make decisions and treat their subordinates. In particular, we examine the role of leader renqing orientation, i.e., the way leaders distribute favors and emotional concern to their subordinates, as a moderating factor. We draw on the research literature in the domains of knowledge management and cross-cultural Psychology to identify constructs that we then test with a survey of 309 Chinese employees. Our findings are counter-intuitive and are discussed in detail before we conclude with implications for research and practice.     

The work–family interface and turnover intentions over the course of project-oriented assignments abroad

The work–family interface is a highly relevant, yet underexposed issue in project management. When projects require family-separation, work demands are likely to conflict with family life and the consequences may be neither beneficial for (project) organizations nor for families. The aim of this study was twofold: a) to assess within-person changes over time in employees' work–family conflict experiences, relationship satisfaction, and turnover intentions and b) to examine the interrelations between these variables, over the course of a project that requires family-separation. Quantitative data were collected among military personnel before and after their four to six months assignments abroad. The results revealed that relationship satisfaction among military personnel had decreased significantly and turnover intentions had increased significantly over time. Moreover, employees who experienced higher levels of work–family conflict reported lower levels of relationship satisfaction and higher levels of turnover intentions. Understanding the interrelations may help managing projects in a way that benefits project organizations as well as employees and their families, who are critical to its performance and success.     

Prospective memory while driving: comparison of time- and event-based intentions

Abstract

Prospective memories can divert attentional resources from ongoing activities. However, it is unclear whether these effects and the theoretical accounts that seek to explain them will generalise to a complex real-world task such as driving. Twenty-four participants drove two simulated routes while maintaining a fixed headway with a lead vehicle. Drivers were given either event-based (e.g. arriving at a filling station) or time-based errands (e.g. on-board clock shows 3:30). In contrast to the predominant view in the literature which suggests time-based tasks are more demanding, drivers given event-based errands showed greater difficulty in mirroring lead vehicle speed changes compared to the time-based group. Results suggest that common everyday secondary tasks, such as scouting the roadside for a bank, may have a detrimental impact on driving performance. The additional finding that this cost was only evident with the event-based task highlights a potential area of both theoretical and practical interest.

Practitioner Summary: Drivers were given either time- or event-based errands whilst engaged in a simulated drive. We examined the effect of errands on an ongoing vehicle follow task. In contrast to previous non-driving studies, event-based errands are more disruptive. Common everyday errands may have a detrimental impact on driving performance.     

Book review

Over the last few years, we have built and tested two systems designed to make Web content more accessible for people with limited vision and dexterity. The first system, based on content transcoding via a proxy server, possessed several attractive features but proved to be unacceptably complex, error prone, and slow. The second system, based on client-side transformations, worked well enough to be broadly deployed. We report here on lessons learned and on the current state of the research effort. We review the two systems, discuss their strengths and weaknesses, and examine how the second system is being used.