网络舆情的监测、疏导及预警

近年来,由于互联网的飞速发展,网民数量急剧增加,网络舆情也随之异常活跃,若对舆情处理不当,极有可能诱发民众不良情绪,导致不良事件的发生,对社会稳定造成严重威胁,进而破坏政治经济生活秩序。因此,做好互联网时代网络舆情的监测、疏导及预警,是我们在新形势下面临的一项十分重要而迫切的任务。     

劝导技术及其设计评估的分析

劝导技术是利用计算机、设备及应用软件来影响人类想法及行为的技术。该文对劝导技术的发展及其现状进行了综述,并着重对劝导技术的可信度及其三类劝导技术应用结果通过心理学的角度进行了分析。系统生命周期是现代设计方法理念的一个重要概念,该文介绍了系统生命周期,并介绍了基于系统生命周期中的劝导技术的设计评估行为。该文为劝导技术产品研究设计分析提供了系统的理论的指导。     

Political mobilization through social network sites: The mobilizing power of political messages received from SNS friends

Recent political communication scholarship has examined whether social network sites (SNSs) contribute to political participation. Regarding SNSs’ mobilization effect, however, mixed results have been reported. This study, relying on representative survey data from the 2012 South Korean general election, investigates interplay between three factors influencing electoral participation: (1) type of SNS use (i.e., political versus nonpolitical use), (2) user characteristics (i.e., past voters versus nonvoters), and (3) directionality of SNS messages (i.e., messages received from versus those sent to SNS friends). Results indicate SNSs’ mobilization effect emerges when conditions are met. Voting intention is increased among past nonvoters who use SNSs through political messages received from their SNS friends. Theoretical and practical implications of SNSs’ mobilization effect are discussed.     

Party Over Policy: The Dominating Impact of Group Influence on Political Beliefs.

Four studies demonstrated both the power of group influence in persuasion and people's blindness to it. Even under conditions of effortful processing, attitudes toward a social policy depended almost exclusively upon the stated position of one's political party. This effect overwhelmed the impact of both the policy's objective content and participants' ideological beliefs (Studies 1-3), and it was driven by a shift in the assumed factual qualities of the policy and in its perceived moral connotations (Study 4). Nevertheless, participants denied having been influenced by their political group, although they believed that other individuals, especially their ideological adversaries, would be so influenced. The underappreciated role of social identity in persuasion is discussed. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

A metacognitive approach to "implicit" and "explicit" evaluations: Comment on Gawronski and Bodenhausen (2006).

Comments on the article by B. Gawronski and G. V. Bodenhausen (see record 2006-10465-003). A metacognitive model (MCM) is presented to describe how automatic (implicit) and deliberative (explicit) measures of attitudes respond to change attempts. The model assumes that contemporary implicit measures tap quick evaluative associations, whereas explicit measures also consider the perceived validity of these associations (and other factors). Change in explicit measures is greater than implicit measures when new evaluative associations are formed and old associations are rejected. Implicit measure change is greater than explicit when newly formed evaluative associations are rejected. When implicit and explicit evaluations conflict, implicit ambivalence can occur. The authors relate the MCM to the associative-propositional evaluation model and explain how the MCM builds on the attitude strength assumptions of the elaboration likelihood model of persuasion. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Happiness versus sadness as a determinant of thought confidence in persuasion: A self-validation analysis.

The present research introduces a new mechanism by which emotion can affect evaluation. On the basis of the self-validation hypothesis (R. E. Petty, P. Bri?ol, & Z. L. Tormala, see record 2002-12575-003), the authors predicted and found that emotion can influence evaluative judgments by affecting the confidence people have in their thoughts to a persuasive message. In each study, participants first read a strong or weak persuasive communication. After listing their thoughts about the message, participants were induced to feel happy or sad. Relative to sad participants, those put in a happy state reported more thought confidence. As a consequence, the effect of argument quality on attitudes was greater for happy than for sad participants. These self-validation effects generalized across different emotion inductions, different persuasion topics, and different measures of thought confidence. In one study, happy and sad conditions each differed from a neutral affect control. Most important, these metacognitive effects of emotion only occurred under high elaboration conditions. In contrast, individuals with relatively low motivation to think showed a main effect of emotion on attitudes, regardless of argument quality. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

谈谈英语广告的翻译

根据纽马克的交际翻译理论,总结出广告翻译的3个标准。广告语言具有劝说功能,劝说读者购买商品。纽马克提出的交际翻译法关注译文对读者造成的影响,用交际翻译法来指导广告翻译,能充分保留翻译过程中广告原有的功能。     

Increased attention for computer-tailored health communications: An event-related potential study.

The authors tested whether individually tailored health communications receive more attention from the reader than nontailored health communications in a randomized, controlled trial among student volunteers (N = 24). They used objective measures of attention allocation during the message exposure. In a between-subjects design, participants had to read tailored or nontailored nutrition education messages and at the same time had to pay attention to specific odd auditory stimuli in a sequence of frequent auditory stimuli (odd ball paradigm). The amount of attention allocation was measured by recording event-related potentials (ERPs; i.e., N100 and P300 ERPs) and reaction times. For the tailored as opposed to the nontailored group, results revealed larger amplitudes for the N100 effect, smaller amplitudes for the P300 effect, and slower reaction times. Resource allocation theory and these results suggest that those in the tailored group allocated more attention resources to the nutrition message than those in the nontailored group. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Associating versus proposing or associating what we propose: Comment on Gawronski and Bodenhausen (2006).

This commentary on the article by B. Gawronski and G. V. Bodenhausen (see record 2006-10465-003) highlights the strengths of the associative-propositional evaluation model. It then describes problems in proposing a qualitative separation between propositional and associative processes. Propositional processes are instead described as associative. Propositions are ordered associations, whereas many other associations do not depend on the order of the involved elements. Implications of this alternative definition for the phenomenology of thought and for social psychology are discussed. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Overt head movements and persuasion: A self-validation analysis.

The authors report 3 experiments that examine a new mechanism by which overt head movements can affect attitude change. In each experiment, participants were induced to either nod or to shake their heads while listening to a persuasive message. When the message arguments were strong, nodding produced more persuasion than shaking. When the arguments were weak, the reverse occurred. These effects were most pronounced when elaboration was high. These findings are consistent with the "self-validation" hypothesis that postulates that head movements either enhance (nodding) or undermine (shaking) confidence in one's thoughts about the message. In a 4th experiment, the authors extended this result to another overt behavior (writing with the dominant or nondominant hand) and a different attitude domain (self-esteem). (PsycINFO Database Record (c) 2010 APA, all rights reserved)