Being a Serial Transnational Activist

Transnational activism endures as a political practice turning a mirror onto the world's powerbrokers. We analyse a variety of transnational activism best characterized as serial by virtue of an observed systematic time and border‐spanning commitment to protest communication. Following statistical disambiguation of a dataset of 2.5 million unique Twitter users, we identified a subset of exceptionally prolific communicators and interviewed 21 of them. We show that a noted prominence in networked communication of otherwise unremarkable Twitter users may be an upshot of purposive strategies intended to publicize, support or help orchestrate collective action. Accordingly, we propose the term “engagement compass” to address the relationship between activists' life‐patterns and their personal investment in protest over time.     

Finding meaning in a celebrity’s death: The relationship between parasocial attachment,grief, and sharing educational health information related to Robin Williams on social network sites

Celebrity health events can have a positive effect on public health education and awareness, in part because people spread health information related to the celebrity on social network sites. This may be particularly true in the event of celebrity deaths or other tragedies, when social network sites provide a convenient, public space to connect with others to mourn. However, little is understood about the circumstances that encourage health information sharing following these events. Using a Mechanical Turk sample (N = 281), this study employed a questionnaire to examine the role of parasocial attachment to Robin Williams and experienced grief following his suicide in explaining health information sharing on social network sites (i.e., sharing information about clinical depression, suicide prevention, substance abuse treatment, and Parkinson’s disease). Grief mediated the effect of parasocial attachment on health information sharing, but a moderated mediation analysis revealed that grief motivated health education on social network sites only for individuals who were coping by trying to find positive meaning in his death.     

龙泉瓷脉脉,不语亦悠悠——龙泉爱民青瓷苑建筑创作探索

名人艺术馆是近年来涌现的建筑类型之一,对促进地方经济发展、增加就业、提升城市知名度都有着积极推动作用,其规划建设日益受到当地政府的关注与重视。该文尝试从场地与布局、气候与形式、文化与符号等方面探讨在方案构思、深化与建造过程中如何与地域文化、自然环境紧密结合,相互调适,力求实现同中有变,和而不同。     

Sarcastic sentiment detection in tweets streamed in real time: a big data approach

Sarcasm is a type of sentiment where people express their negative feelings using positive or intensified positive words in the text. While speaking, people often use heavy tonal stress and certain gestural clues like rolling of the eyes, hand movement, etc. to reveal sarcastic. In the textual data, these tonal and gestural clues are missing, making sarcasm detection very difficult for an average human. Due to these challenges, researchers show interest in sarcasm detection of social media text, especially in tweets. Rapid growth of tweets in volume and its analysis pose major challenges. In this paper, we proposed a Hadoop based framework that captures real time tweets and processes it with a set of algorithms which identifies sarcastic sentiment effectively. We observe that the elapse time for analyzing and processing under Hadoop based framework significantly outperforms the conventional methods and is more suited for real time streaming tweets.     

企业邀明星代言的风险与规避对策

随着广告传媒业的日新月异，品牌找明星代言已不再是什么新闻和创意。明星代言在带来明星效应转移的同时，其潜在的风险也不容忽视。本文从明星代言的涵义和本质入手，探讨了企业邀请明星代言的风险，并提出了找准市场定位、整合营销传播、创设虚拟代言等对策。     

An examination of the celebrity endorsements and online customer reviews influence female consumers’ shopping behavior

The goal of this study is to compare the influence of celebrity endorsements to online customer reviews on female shopping behavior. Based on AIDMA and AISAS models, we design an experiment to investigate consumer responses to search good and experience good respectively. The results revealed that search good (shoes) endorsed by a celebrity in an advertisement evoked significantly more attention, desire, and action from the consumer than did an online customer review. We also found that online customer reviews emerged higher than the celebrity endorsement on the scale of participants’ memory, search and share attitudes toward the experience good (toner). Implications for marketers as well as suggestions for future research are discussed.     

田汉文化品牌视觉形象设计

品牌视觉形象的系统化设计对于延续传统文化和弘扬名人精神具有重要作用。田汉,作为中国著名的文艺活动家、中国现代戏剧三大奠基人之一,他的故事和精神被广大的中国人所熟知。但从品牌传播理论与形象设计原理出发,把田汉作为名人文化品牌来说,其形象较为薄弱和模糊,且缺乏有效视觉标准,最终导致传播力度不够等问题。针对这些问题,综合运用系统分析法探讨了田汉名人文化品牌的文化定位和视觉定位。通过挖掘田汉文化,凝练田汉精神,提取田汉文化中的典型要素,最终制定并提出了一个可行的田汉文化品牌视觉系统策略。不仅为更好地传播与推广田汉文化及精神提供了应用性的帮助,其设计手法和思路也可以为其他名人品牌的视觉设计和传播提供参考。     

明星建筑师的符号消费

今天．明星建筑师的专业和社会影响与日俱增，这与消费文化语境下建筑价值和建筑师职能的转向密切相关。根据消费文化原理．论文指出，明星建筑师的核心价值是符号象征价值，其本质是对“创意”和“名声”的符号消费。在此基础上．作者进一步剖析了当代中国的明星建筑师情结．并探讨了超越明星建筑师的可能。     

上海不再?

上海和她的造型师们尝试以更深思熟虑的新方式打造下一个上海。只有在这些城市造型师们向我们展现如何塑造再生城市的时候,我们才会开始理解再一次变形后的真实的上海。     

以名人城市特色塑造城市形象——以中山市博爱路绿化景观改造为例

中山市博爱路绿化景观改造从中山市最大的城市特色--名人特色出发,以孙中山的思想精髓"博爱"为根本,以"忠孝、仁爱、信义、和平"为主题,结合"春、夏、秋、冬"四季次主题,划分八个节点,塑造名人特色与生态环境特色相结合的城市形象.