信息社会的理念与发展

首先介绍了信息社会的基本特征，并围绕信息的接入、信息的发布、知识产权、隐私权、信息安全和文化多元性等阐述了信息伦理的内容和概念。最后介绍了信息对人类生活的影响，主要包括交往方式、信息处理方式、学习方式、商业运作方式、医疗方式、产品设计方式、科研方式和政府工作方式等。     

基于ERP系统的电子商务平台的分析

提出了利用DNA和XML技术构建基于ERP系统的电子商务平台的解决方案，并且给出了数据接口的几种实现方式。     

电子商务个性化推荐系统的构建

针对电子商务环境下,客户需求日趋差别化,构建个性化推荐系统,进而阐述该系统的功能及工作流程,并具体分析系统的结构,旨在更为有效地为客户推荐其所需信息。     

浅析我国电子商务发展的现状与前景

随着信息时代的来临,在信息大爆炸以及经济全球化的背景下,电子商务作为经济时代的产物正在繁荣的发展着,它改变了我们传统概念中的商务模式,为企业的发展开启了一扇明亮而广阔的市场大门,也为各国的经济发展贡献出了一份不可小觑的力量。     

基于ASP＋SQL电子商务系统的分析及其实现

本系统在设计中严格按软件工程的理论和方法进一步分析确定软件的模块、数据结构和系统功能的具体实现方案,采取Windows为操作系统平台,采用ASP来开发,后台数据库采用SQL Server 2000。详细介绍电子商务网站的开发中的需求分析、总体设计等步骤。     

基于ESS均衡的电子商务信任模型

引入ESS均衡,提出一种新的基于动态博弈理论的电子商务信任模型,包括电子商务信任博弈、信任扩散机制及其算法。理论模型发现：信用体系不健全是导致电子商务不诚信行为频繁发生的根源,而选择信任策略的交易者个数、交易者信息交换难度以及信任相比于不信任的剩余收益等因素决定着信任的扩散。仿真实验结果表明,该模型克服了现有信任理论的静态分析局限性,提高了电子商务信任问题研究的可信度和逼真度。据此,提出了增强信任激励、提高交易者信任行为的收益比较优势以及增大电子商务交易网站的信息交换技术投入等措施建议。     

基于移动Agent的电子商务系统研究

移动Agent技术将人工智能和网络技术结合起来,它的智能性、动态性和移动性特点为电子商务的智能资源发现和网上自动交易提供了技术支持.介绍移动Agent技术的基本原理,讨论移动Agent在电子商务中应用的关键技术,重点阐述了基于移动Agent的电子商务系统的体系结构.     

Semantic Web computing in industry

The Semantic Web has attracted significant attention during the last decade. On the one hand, many research groups have changed their focus towards Semantic Web research and research funding agencies particularly in Europe have explicitly mentioned Semantic Web in their calls for proposals. On the other hand, industry has also begun to watch developments with interest and a number of large companies have started to experiment with Semantic Web technologies to ascertain if these new technologies can be leveraged to add more value for their customers or internally within the company, while there are already several offers of vendors of Semantic Web solutions on the market. The essence of the Semantic Web is to structure Web-based information to make it more interoperable, machine-readable and thereafter to provide a means to relate various information concepts more easily and in a reusable way. The Semantic Web acts as an additional layer on the top of the Web, and is built around explicit representations of information concepts and their relationships such as ontologies and taxonomies. Furthermore, Semantic Web technologies are not only valuable on an open environment like the Web, but also in closed systems such as in industrial settings. Hence, these technologies can be efficiently deployed for domains including Web Services, Enterprise Application Integration, Knowledge Management and E-Commerce, fulfilling existing gaps in current applications. This paper focuses on this synthesis between Semantic Web technologies and systems problems within industrial applications. There will be a short review of Semantic Web standards, languages and technologies followed by a more detailed review of applications of Semantic Web computing in industry. The paper covers theoretical considerations as well as use cases and experience reports on the topic, and we also present some current challenges and opportunities in the domain.     

电子商务安全管理体系的构建

为了提供一个安全可靠的电子商务应用环境,在分析电子商务安全的基本要素后,提出安全的电子商务环境应包括精心规划的管理体系,严密的技术措施和完善的法律体系。所以,电子商务的安全管理应该从技术、管理、法律等方面综合考虑,才能构建一个完整的电子商务安全管理体系。     

B2C-E-Commerce als Treiber simultaner Veränderungen in IT-Struktur und Markenarchitektur

We analyze the influence of B2C e-commerce on IT structure and brand architecture based on conceptual considerations, a case study and an empirical survey. We first discuss the changes in transaction costs that are induced by B2C e-commerce. The effects of B2C e-commerce on IT structure and brand architecture, which are anticipated from a transaction cost perspective, are illustrated using a case study from the tourism industry. We conducted a quantitative study among 101 chief information officers (CIOs) and chief marketing officers (CMOs) from the most important consumer brand companies in Austria. The results of a correspondence analysis show that a high importance of e-commerce triggers a typical bundle of changes in IT structure and brand architecture, which point toward a stronger integration within and between these two structural elements. We therefore conclude that B2C e-commerce calls for a better coordination of those measures that impact IT structure and brand architecture.