如何实施社会转型期的民办高校品牌战略

在社会转型期，面对日益激烈的市场竞争环境，如何制定民办高效发战战略，引导民办高效的可持续发展，是关系到民办高校兴衰的关键。本文主要从民办高校品牌战略入手，对社会转型及高等教育转型进行论述，并对如何加强民办高校品牌建设进行探讨。     

法国电信集团运营模式研究

中国电信企业经过多年的高速发展，逐渐步入成熟期，增长率下降、利润降低将是必然趋势，因此目前亟需探索新的运营模式，向综合型全业务电信运营商的方向发展。法国电信集团历史悠久，市场转型起步早．其发展经验有许多地方值得借鉴，包括法国电信集团具有特色的品牌战咯、灵活的经营模式、为企业提供全方位服务的经营手段。中国电信企业应积极开展全业务经营，加快发展企业网市场，完善合作运营模式，争取早日走向世界。     

Grand theories of personality cannot be integrated.

Comments on the original article "A New Big Five: Fundamental Principles for an Integrative Science of Personality," by Dan P. McAdams and Jennifer L. Pals (see record 2006-03947-002). McAdams and Pals (April 2006) presented a new model to integrate the field of personality psychology. Cultural and evolutionary factors interact with an individual's basic traits, characteristic adaptations, and life narratives, which in turn are linked to roles, demands, and behaviors. The current authors welcome McAdams and Pals's (2006) model for providing a way to integrate much of the previously disparate empirical findings in personality psychology. However, the current authors also think that McAdams and Pals (2006) overstated the inclusiveness of the model, and more generally, the current authors dispute their assertion that the grand theories of personality can be integrated within a single model. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

山特维克可乐满公司切削刀具涂层技术的发展

介绍了山特维克可乐满公司切削刀具涂层技术的发展，并对该公司自1979年以来硬质合金涂层产品的发展情况进行了总结。     

快速发展的婴幼儿护理品市场

论述了美国婴幼儿护理品市场的现状，对目前美国市场上婴幼儿护理品品牌状况进行了分析。指出，婴幼儿护理品销售取决于特定年份的出生率。婴幼儿护理品市场有很大的发展空间，那些新型功能性的产品，以及环保、安全和对皮肤温和的天然产品仍然是婴幼儿护理品未来发展的主要趋势。     

论品牌收购的利与弊

以实例论述了外资公司收购中方品牌的利与弊.对外资公司已收购的中方品牌的实际情况进行了分析,对外资收购中方品牌的一些运作手法进行了论述.就如何应对并购及合资陷阱提出了一些合理及有效的建议.     

对我国陶瓷品牌建设中品牌形象问题的研究

我国陶瓷缺乏国际知名品牌,与我国的陶瓷品牌形象建设存在的问题息息相关.本文通过对品牌与品牌形象的研究,具体分析了我国陶瓷在品牌形象建设中存在的主要问题,并在此基础上提出了加强我国陶瓷品牌形象建设相关的对策.     

Gas-Chromatographic Analyses of the Subcaudal Gland Secretion of the European Badger (Meles meles) Part I: Chemical Differences Related to Individual Parameters

In many species, chemical signals are important in the context of intraspecific communication. European badgers (Meles meles) use the secretion of their subcaudal gland to mark both the environment and conspecifics. In this paper, we investigated the chemical composition of subcaudal gland secretions and how it varies among individuals according to group membership, season, sex, age, body condition, and reproductive status. We analyzed 66 samples by gas chromatography using a mass-spectrometer as detector. We found 110 different components, of which 21 were present in every profile. The chemical composition of the secretions proved to be highly individual-specific, but no single peak was found to be typical for one of the investigated categories (season, sex, etc.). Analyses of the relative area (% area) that every peak contributed to the overall profile area showed that, in general, group members have more similar profiles than do badgers from different groups. Composition varied over seasons and between sexes and was influenced by age, body condition, and reproductive status. We, therefore, conclude that the secretion not only encodes group membership and individuality as previously assumed, but might also convey information about fitness-related parameters.     

Revisiting the two-stage choice model: an empirical study of consumer choice on brand website visits

In consumer choice behaviour literature, a two-stage choice model serves as a base theory where choice behaviour is decomposed into a consideration stage plus a choice stage. Yet, this default model has been increasingly challenged by the ‘limited consumer search’ school of thought because consumers do not necessarily review all products in a choice set before making decisions, but frequently draw on external information as mental short cuts. Methodologically, the choice behaviour in stage 1 has traditionally been latent because data that directly observe how consumers form their consideration sets by eliminating alternatives are lacking. This study continues the ‘limited consumer search’ line of reasoning and proposes an aided non-compensatory process in choice stage 1, where consumers reduce brand website alternatives by using online ratings to arrive at a consideration set. We use observed Web analytics data to unveil the stage 1 choice process and also the transition from stage 1 to stage 2, which is in need of further research based on extant literature. Lastly, we cross-validate our model with two types of websites (i.e. search vs. experience/credence) and find our model is contingent on the type of website content, where consumers’ inclination to use online ratings for decision-making varies.     

运用设计管理模式建立卷烟品牌价值

文章通过阐述设计管理模式的运用及其目标,分析了设计管理与品牌价值之间的相互关系,从提升产品质量,提升品牌的功能价值和附加价值几方面进行了系统研究。提出在当前卷烟品牌竞争形势下,应当将设计管理模式有效地运用到企业的产品设计和品牌战略之中,充分肯定了设计管理作为创新型管理手段在建立卷烟品牌价值方面具有的重要意义。